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Effective Communication - Emergency Management Institute ...

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UNIT 6: EFFECTIVE ORAL COMMUNICATION<br />

Matching <strong>Communication</strong> to Message and Audience<br />

In your role as emergency manager, planner, or responder, you may be asked<br />

to communicate critical information in:<br />

One-on-one conversations.<br />

Small group discussions.<br />

Public presentations.<br />

Media interviews.<br />

What types of situations call for oral communication?<br />

Sometimes, you know the audience and the situation (e.g., an unruly crowd<br />

developing during a protest rally) and need to develop a message (e.g.,<br />

dispersal, safety, public nuisance).<br />

Other times you start with a message for many audiences (e.g., buy flood<br />

insurance coverage) and must decide the venues (public service<br />

announcements, mass mailing, etc.).<br />

At other times, you have a very specific message and audience (e.g., firing<br />

a subordinate) but must create an appropriate situation for delivery.<br />

Still other times, you may be required to provide a media interview about a<br />

developing emergency and must keep your message clear and your voice<br />

calm to avoid confusing or panicking your audience.<br />

Each circumstance offers unique challenges and opportunities to match your<br />

verbal and nonverbal communication to your message and audience.<br />

<strong>Effective</strong> <strong>Communication</strong> Page 6.2

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