Effective Communication - Emergency Management Institute ...

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UNIT 6: EFFECTIVE ORAL COMMUNICATION Oral Communication with Mass Media The news media can be a strong ally in alerting and informing the public. It is important to establish credible and productive working relationships with representatives of the media. In most instances, the media will be cooperative in publishing important planning, response, and recovery information. You are in a position to assist them in understanding the important public service role they play. There are two likely forums in which you will use your oral communication skills: interviews and press conferences. In both circumstances, your primary audience is the public, with the media serving as a conduit for your information. Be sure that the informational messages that you provide to the media are spoken as though you are directly addressing your audience. Always be aware that when you provide information for the media to promote, the media industry itself is a sensitive secondary audience. In the worst case, the media may: Report your message erroneously. Report accurate information in an incorrect context. Focus public attention on you or your operation instead of on your message. To minimize misunderstandings, build strong relationships with media representatives. Work actively to keep the media informed. Keep up-to-date contact lists for media representatives. Be aware of media deadlines. Respond to media inquiries promptly. Be respectful and tactful, even if you are asked questions that make you uncomfortable. Be honest about what you know. Acknowledge what you do not know and offer to seek answers. Building relationships with the media will help them help you—and the public— in an emergency. Effective Communication Page 6.5
UNIT 6: EFFECTIVE ORAL COMMUNICATION Tips Success Tips for Media Interviews Many people view media interviews with a mixture of dread and helplessness. But, a media interview is a communication opportunity. No matter what topic the interviewer has in mind, you have the opportunity to make your own key points. Job Aid 6.1 on the following page provides a number of tips to help you stay in control of the interview process. Effective Communication Page 6.6
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Effective Communication Independent
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TABLE OF CONTENTS Page Unit 4: Iden
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Course Overview
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COURSE OVERVIEW FEMA’s Independen
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Unit 1: Course Introduction
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UNIT 1: COURSE INTRODUCTION Course
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UNIT 1: COURSE INTRODUCTION Activit
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UNIT 1: COURSE INTRODUCTION Persona
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UNIT 2: BASIC COMMUNICATION SKILLS
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Unit 3: Communicating in an Emergen
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UNIT 3: COMMUNICATING IN AN EMERGEN
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Page 45 and 46: UNIT 3: COMMUNICATING IN AN EMERGEN
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Page 131 and 132: UNIT 8: COURSE SUMMARY Introduction
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Page 137 and 138: UNIT 8: COURSE SUMMARY Next Steps Y
Page 139 and 140: APPENDIX A: JOB AIDS Sample busines
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APPENDIX A: JOB AIDS Sample Checkli
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APPENDIX A: JOB AIDS Before the Int
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APPENDIX A: JOB AIDS Preparation K
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APPENDIX A: JOB AIDS Write the Pres
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FINAL EXAM 1. Differences in previo
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FINAL EXAM 14. One reason to select
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