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Linking Culture and the Environment

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154 Yellowstone National Park <strong>and</strong> Sustainable Tourism<br />

National Parks <strong>and</strong> <strong>the</strong> Goal of Sustainability<br />

Attention to a park’s sense of place <strong>and</strong> traditions – as well as attention to<br />

preserving, restoring <strong>and</strong> maintaining its natural ecosystem – provides managers<br />

an additional tool for building a sustainable tourist destination. Only<br />

by truly underst<strong>and</strong>ing <strong>the</strong> sense of a place of a park, can managers intelligently,<br />

comprehensively <strong>and</strong> appropriately manage for <strong>the</strong> long-term tourist<br />

experience. And, it is comforting to know that unlike managing for scientific<br />

or economic goals alone, managing for sense of place allows flexibility. As<br />

long as <strong>the</strong> public underst<strong>and</strong>s that his <strong>and</strong> her expectations are included in<br />

<strong>the</strong> decision-making process, it is easier to accept minor changes that do not<br />

destroy what <strong>the</strong> park has come to represent.<br />

In conclusion, Yellowstone National Park is an excellent place to examine<br />

long-term regional sustainability issues that include attention to environmental,<br />

economic <strong>and</strong> sense-of-place needs. Increasingly, Yellowstone’s<br />

managers are taking <strong>the</strong> traditional tourist experience into consideration as<br />

<strong>the</strong>y realize <strong>the</strong> tourist is both <strong>the</strong> source <strong>and</strong> <strong>the</strong> vector for <strong>the</strong> park’s<br />

enduring popularity. This return to <strong>the</strong> heart of <strong>the</strong> Yellowstone experience<br />

is evident not only in <strong>the</strong> reintroduction of wolves <strong>and</strong> natural fire regimes<br />

to <strong>the</strong> park’s ecosystem, but in <strong>the</strong> restoration of <strong>the</strong> park’s famous yellow,<br />

canvas-topped touring cars that are now used alongside modern motor<br />

coaches for park tours. Throughout <strong>the</strong> park <strong>and</strong> gateway communities,<br />

new attention is being paid to <strong>the</strong> value of Yellowstone traditions <strong>and</strong> how<br />

best to meet tourist expectations without endangering <strong>the</strong> park’s natural<br />

resources.<br />

In terms of economic sustainability, <strong>the</strong> NPS is not m<strong>and</strong>ated to manage<br />

its parks to be self-funding, unlike most nature parks established in developing<br />

countries today. US national parks have always been funded by <strong>the</strong> federal<br />

government ra<strong>the</strong>r than gate receipts <strong>and</strong> park concessions. However,<br />

<strong>the</strong> economic health of Yellowstone’s gateway communities depend on <strong>the</strong><br />

environmental health of <strong>the</strong> Yellowstone ecosystem, so it is in <strong>the</strong> best interest<br />

of both parties to work toge<strong>the</strong>r to maintain <strong>the</strong> park’s integrity. As in<br />

most nature-based parks:<br />

it is protected area managers <strong>and</strong> conservationists, working with local<br />

communities <strong>and</strong> <strong>the</strong> tourism industry, who are generally best placed to<br />

manage nature tourism, to ensure that it is low impact, <strong>and</strong> that both local<br />

people <strong>and</strong> parks benefit significantly from it.<br />

(Goodwin, 2000, p. 246)<br />

In recent years, Yellowstone’s NPS managers have worked with <strong>the</strong> park’s<br />

concessioners <strong>and</strong> gateway communities to build LEED certified buildings,<br />

recycling centres <strong>and</strong> promote alternative fuels, ride share programmes <strong>and</strong><br />

carbon neutral activities. In this way, Yellowstone continues to serve as a<br />

leader, paving <strong>the</strong> way for o<strong>the</strong>r national parks while still maintaining ties to<br />

its past. In making management decisions, however, <strong>the</strong> NPS has become<br />

very much aware of <strong>the</strong> boundaries set by sense-of-place st<strong>and</strong>ards, so that<br />

<strong>the</strong> ‘Yellowstone experience’ of <strong>the</strong> next century may be firmly grounded in<br />

what was best about <strong>the</strong> park’s first 135 years.

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