Linking Culture and the Environment

256 The Attitudes of Community Residents Towards Tourism
of support for tourism development when studies have gone to this next
level of analysis. Many other variables have been considered in studies as
well, but none has been included often enough to develop conclusions.
In terms of theoretical foundations for this area, attitudes research is in its
infancy. To date, several theories have been borrowed from various disciplines,
most often social exchange theory, with uneven support found for these theories.
It is perhaps time to consider other theoretical frameworks that better fit
with research results. Further theoretical development will lead to more consistent
testing of relationships and further progress towards a better understanding
of resident attitudes towards tourism. Related to this, more attention
should be paid to qualitative methods of measuring resident attitudes. The
richness gained from in-depth interviews, focus groups, and/or participant
observation can provide more organic, grounded sources for theories. Ideally,
mixed and multi-methodological approaches will allow for a wider range of
voices to be heard. It is only through this improved understanding that community
tourism can be developed in a manner that is acceptable to, and supported
by, residents leading to more sustainable tourism management.
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