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Linking Culture and the Environment

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160 Community Perspectives in Sustainable Tourism<br />

exactly what may constitute ‘local involvement’ or ‘participation’. The type,<br />

amount, intensity <strong>and</strong> equability of community participation requires closer<br />

examination to determine <strong>the</strong> level of involvement for a potentially sustainable<br />

tourism project to qualify as having achieved a high degree of local<br />

involvement. It is important to know just how local participation may affect<br />

<strong>the</strong> people’s means of livelihood <strong>and</strong> <strong>the</strong> equitable sharing of benefits. Is <strong>the</strong><br />

level of local participation in decision making merely of a consultative nature,<br />

or is <strong>the</strong> community largely in control of its tourism development <strong>and</strong> management?<br />

If <strong>the</strong> latter, would more equitable sharing of decision-making<br />

power result in a more balanced distribution of tourism benefits, <strong>and</strong> eventually<br />

lead to sustainable tourism?<br />

Community integration<br />

The central question considered in this chapter is whe<strong>the</strong>r a relatively high<br />

degree of community involvement in tourism planning, management <strong>and</strong><br />

ownership, hence local control, can help reduce negative sociocultural<br />

impacts <strong>and</strong> increase positive benefits to local residents. Is it possible that a<br />

highly integrated community may increase <strong>the</strong> likelihood of success for tourism<br />

sustainability? The following characteristics distinguish community<br />

integration in tourism (Mitchell, 1998):<br />

● <strong>the</strong> extent of a broad-based, equitable <strong>and</strong> efficient democratic process;<br />

● <strong>the</strong> amount (or percentage) of participating citizens;<br />

● <strong>the</strong> degree of individual participation, i.e. influence, in decision<br />

making;<br />

● <strong>the</strong> amount of local ownership in <strong>the</strong> community-based tourism sector; <strong>and</strong><br />

● <strong>the</strong> degree of long-term involvement in planning <strong>and</strong> management by<br />

local communities, i.e. not a ‘one-off’ event.<br />

True community integration would necessitate more than mere participation;<br />

for example, it would take seriously <strong>the</strong> concept of ‘equality’, which is linked<br />

to fair, democratic <strong>and</strong> meaningful decision making (Mitchell, 1998). An integrated<br />

community would demonstrate a mature social, psychological <strong>and</strong><br />

political integration partially measured by its perceived <strong>and</strong> actual social, cultural<br />

<strong>and</strong> economic benefits (Mitchell, 1998). Crucial factors compounding this<br />

assumedly desirable outcome include property ownership, local elite domination,<br />

government policies <strong>and</strong> economic leakages. Mitchell <strong>and</strong> Eagles (2001)<br />

<strong>and</strong> Mitchell <strong>and</strong> Reid (2001) proposed a framework for community integration<br />

in tourism planning <strong>and</strong> management that outlines three integral components<br />

of a public participation triangle discussed throughout this chapter:<br />

awareness, unity <strong>and</strong> power. Many scholars (e.g. Arnstein, 1969; Freire, 1970;<br />

Chambers, 1983; Cernea, 1985; Kaufman <strong>and</strong> Haroldo Dilla, 1997; Green, 1999)<br />

elaborated at length on community participation as a complex process of<br />

awareness building, control <strong>and</strong> action, equating it with empowerment or <strong>the</strong><br />

ability of a community to ‘take charge’ of its development goals on an equitable<br />

basis (for a critique of participatory development, see Kothari, 2001).

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