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Linking Culture and the Environment

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250 The Attitudes of Community Residents Towards Tourism<br />

Table 14.4. Predictor variables in <strong>the</strong> Arizona study.<br />

Variables 1 2 3 4 5 Mean<br />

Personal benefi t from tourism (alpha = 0.75)<br />

I would personally benefit from more tourism 7.4 22.5 27.6 31.4 11.0 3.2<br />

development in my community a<br />

Amount I feel I benefit personally from tourism 16.8 24.2 34.2 14.3 10.3 2.8<br />

in my community b<br />

Involvement in tourism (alpha = 0.72)<br />

Level of knowledge about <strong>the</strong> tourism industry c 10.8 34.2 42.1 12.9 n/a 2.6<br />

Involvement in tourism decision making b 46.5 27.6 18.0 5.5 2.3 1.9<br />

Amount of contact with tourists d 19.9 38.6 27.3 14.2 n/a 2.4<br />

Support for additional tourism a<br />

I support tourism having a vital role<br />

2.7 5.1 14.6 58.0 19.6 3.9<br />

in this community<br />

Tourism can be one of <strong>the</strong> most important<br />

2.3 4.0 8.4 46.3 39.0 4.2<br />

industries for a community<br />

Additional tourism would help this community 2.8 6.3 25.4 50.2 15.3 4.1<br />

grow in <strong>the</strong> right direction<br />

The tourism industry will continue to (or could) 1.7 3.7 9.9 60.9 23.8 4.0<br />

play a major economic role in this community<br />

I am happy <strong>and</strong> proud to see tourists coming to 1.7 5.4 10.4 59.8 22.7 4.0<br />

see what my community has to offer<br />

Tourism holds great promise for my<br />

2.2 5.8 19.4 52.9 19.7 3.8<br />

community’s future<br />

The tourism organization of my community’s 2.8 6.7 20.7 49.0 20.8 3.8<br />

government should do more to promote tourism<br />

I favour building new tourism facilities which will<br />

attract more tourists<br />

4.4 9.7 15.1 52.6 18.1 3.7<br />

n = 1347.<br />

a<br />

where 1 = strongly disagree to 5 = strongly agree.<br />

b<br />

where 1 = not at all to 5 = a lot.<br />

c<br />

where 1 = not at all knowledgeable to 4 = very knowledgeable.<br />

d<br />

where 1 = no contact to 4 = a large amount of contact.<br />

Resident<br />

characteristics<br />

Years in community<br />

Lived in community<br />

as a child<br />

Distance from<br />

tourism area<br />

Frequency of visits to<br />

tourism area<br />

Gender<br />

Age<br />

Income<br />

Education<br />

Personal benefit<br />

from tourism<br />

Involvement in<br />

tourism<br />

Level of community<br />

tourism development<br />

Attitudes<br />

toward<br />

tourism<br />

Support for<br />

tourism<br />

development<br />

Fig. 14.1. Model of support for tourism development based on <strong>the</strong> Arizona study.

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