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Linking Culture and the Environment

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44 Ecotourism <strong>and</strong> Nature-based Tourism<br />

ecotourism. The lack of comprehensive planning for a wide array of tourism<br />

opportunities over time is of concern since <strong>the</strong> distribution of tourism opportunities<br />

shifts towards higher development levels (i.e. shifts to <strong>the</strong> right on<br />

<strong>the</strong> ROS or TOS) but not towards less-developed tourism opportunities<br />

(i e. development is rarely removed).<br />

Tourism Opportunity Spectrum<br />

The following discussion <strong>and</strong> adaptation of <strong>the</strong> ROS to a proposed TOS is<br />

meant to fur<strong>the</strong>r discussion about <strong>the</strong> need for a comprehensive planning<br />

approach that considers a wide array of tourism opportunities over time.<br />

The proposed TOS shown in Table 3.2 lists only five categories <strong>and</strong> should<br />

be thought of as a continuum from ecotourism (e.g. primitive <strong>and</strong> undeveloped<br />

conditions) to an urban environment (e.g. intensive, developed <strong>and</strong><br />

human-built environment). These five reference points are not equally distributed<br />

along <strong>the</strong> TOS continuum since <strong>the</strong>y where chosen as illustrations<br />

of this concept, as adapted from <strong>the</strong> ROS literature. Fur<strong>the</strong>rmore, <strong>the</strong> goals<br />

<strong>and</strong> setting characteristics in <strong>the</strong> TOS are general conceptual guidelines<br />

<strong>and</strong> not hard <strong>and</strong> inflexible rules since <strong>the</strong>re is a wide variety of tourism<br />

situations <strong>and</strong> many exceptions <strong>and</strong> differences between tourism areas.<br />

Some of <strong>the</strong> characteristics of <strong>the</strong> five reference points on <strong>the</strong> TOS are listed<br />

here for illustration <strong>and</strong> could be exp<strong>and</strong>ed to include o<strong>the</strong>r characteristics<br />

such as local economic conditions, available infrastructure or acceptable<br />

social behaviours.<br />

The management goals <strong>and</strong> six setting characteristics are used in <strong>the</strong><br />

TOS to classify <strong>the</strong> tourism category settings (Table 3.2) <strong>and</strong> are adapted<br />

from <strong>the</strong> ROS, TOS <strong>and</strong> ECOS literature (Clark <strong>and</strong> Stankey, 1979; Driver<br />

et al., 1987; Butler <strong>and</strong> Waldbrook, 1991; Robertson et al., 1995; Boyd <strong>and</strong><br />

Butler, 1996). The six setting characteristics provide <strong>the</strong> basis for <strong>the</strong> formulation<br />

of specific indicator variables (e.g. user density per zone or number of<br />

user–user encounters per day) <strong>and</strong> st<strong>and</strong>ards. The st<strong>and</strong>ards are <strong>the</strong> quantifiable<br />

aspects of <strong>the</strong> indicator variable that are <strong>the</strong> baseline against which<br />

<strong>the</strong> existing conditions at a site are judged as acceptable or unacceptable<br />

(Stankey <strong>and</strong> McCool, 1990).<br />

The current or proposed position of a site or area on <strong>the</strong> TOS can be<br />

determined after defining <strong>the</strong> tourism setting type (e.g. ecotourism), different<br />

levels of opportunities (e.g. remote wildlife viewing in a wilderness setting)<br />

provided for visitors <strong>and</strong> <strong>the</strong> characteristics <strong>and</strong> indicators to monitor<br />

<strong>the</strong> provision of those tourism opportunities. Then alternative TOS positions<br />

can be evaluated along with <strong>the</strong> consequences of developing <strong>the</strong> site to<br />

ano<strong>the</strong>r TOS position. Through <strong>the</strong> identification of <strong>the</strong> positive <strong>and</strong> negative<br />

regional social, environmental <strong>and</strong> economic conditions, <strong>the</strong> alternatives <strong>and</strong><br />

consequences of each position on <strong>the</strong> TOS can be evaluated for a given site.<br />

Planners <strong>and</strong> managers <strong>the</strong>n can decide to: (i) continue to provide <strong>the</strong> tourism<br />

opportunities planned for visitors at a particular ecotourism site or area<br />

(i.e. sustain <strong>the</strong> current opportunity position on <strong>the</strong> TOS); or (ii) increase <strong>the</strong>

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