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essential-guide-to-qualitative-in-organizational-research

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––––––––––––––––––––––––––––––––––––––––––––––– HERMENEUTIC UNDERSTANDING ––––– 195THE HERMENEUTIC CYCLE ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––In the above what is be<strong>in</strong>g suggested is that <strong>research</strong>ers <strong>in</strong>evitably br<strong>in</strong>g (and positively embed)someth<strong>in</strong>g of their objective and subjective selves <strong>to</strong> the feast of the <strong>research</strong> activity.Researchers also br<strong>in</strong>g an <strong>in</strong>tellectual pre-understand<strong>in</strong>g. This may be illustrated by Ferchwhose work on the relationship between physical <strong>to</strong>uch and develop<strong>in</strong>g the ability <strong>to</strong> forgivefollows the pr<strong>in</strong>ciples of hermeneutic phenomenology. He wrote: ‘Because <strong>research</strong> <strong>in</strong>dicatesappropriate levels of <strong>to</strong>uch are related <strong>to</strong> consistent human development, and because recentliterature presents forgiveness as an important part of personal and <strong>in</strong>terpersonal growth, a study<strong>in</strong>corporat<strong>in</strong>g both <strong>to</strong>uch and forgiveness was warranted’ (my italics) (2000: 159). At a primafacie level, this could look like good old-fashioned hypothesis mak<strong>in</strong>g. But it is not. Its statusis quite different. When Dal<strong>to</strong>n was undertak<strong>in</strong>g his magnificent work that led <strong>to</strong> theproduction of his sem<strong>in</strong>al study Men who Manage he wrote that although he eschewed explicithypotheses he had ‘hunches which served me as less exalted <strong>guide</strong>s’ (Dal<strong>to</strong>n, 1964: 53) <strong>to</strong> thedevelopment of <strong>research</strong>.The <strong>research</strong>er can start the hermeneutic circle ‘at one po<strong>in</strong>t and then delve further andfurther <strong>in</strong><strong>to</strong> the matter by alternat<strong>in</strong>g between part and whole, which br<strong>in</strong>gs a progressivelydeeper understand<strong>in</strong>g of both’ (Alvesson and Sköldberg, 2000: 53). In this case prior <strong>research</strong>and prior literature is br<strong>in</strong>g<strong>in</strong>g <strong>in</strong><strong>to</strong> the develop<strong>in</strong>g scene some loose boundaries, some steer<strong>in</strong><strong>to</strong> what is be<strong>in</strong>g explored. In this sense both the preunderstand<strong>in</strong>g and the <strong>research</strong> itselfgo through iterations of <strong>in</strong>terpretation. From this spr<strong>in</strong>gboard, ‘hermeneutic scientists <strong>in</strong>terpretimmediate events such as non-verbal phenomena; physical environment and unexpectedevents <strong>in</strong> the light of previous events, private experience and whatever else they f<strong>in</strong>d pert<strong>in</strong>ent<strong>to</strong> the situation under <strong>in</strong>vestigation’ (Gummesson, 2000). It is analogous <strong>to</strong> the ethnographicprocess of ‘try<strong>in</strong>g <strong>to</strong> read (<strong>in</strong> the sense of “construct a read<strong>in</strong>g of ”) a manuscript – foreign,faded, full of ellipses, <strong>in</strong>coherences, suspicious emendations, and tendentious commentaries,but written . . . <strong>in</strong> transient examples of shaped behaviour’ (Geertz, 1973: 10).This process of read<strong>in</strong>g, of iteration, of mov<strong>in</strong>g back-and-forth, of emergent <strong>in</strong>terpretationmay be illustrated by the work of Thompson et al. They were concerned <strong>to</strong> explore the‘everyday consumer experience of contemporary women with children’ (1990: 346) throughthe lens of the hermeneutic approach. The transcripts of the <strong>in</strong>terviews (which wereformulated ‘<strong>in</strong> concert with participant descriptions’ (1990: 347)) were <strong>in</strong>itially <strong>in</strong>terpretedideographically uncover<strong>in</strong>g the <strong>in</strong>ternal logic of the data. The pattern of <strong>in</strong>terpretation waswidened as themes, common patterns, began <strong>to</strong> emerge from the <strong>in</strong>terviews. It is important<strong>to</strong> note that these themes were those that came <strong>to</strong> the m<strong>in</strong>ds, <strong>in</strong>tuitively, of the <strong>research</strong>ers.As the cognitive anthropologist Geertz po<strong>in</strong>ts out ‘the object of study is one th<strong>in</strong>g and thestudy of it another . . . we beg<strong>in</strong> with our <strong>in</strong>terpretations of what our <strong>in</strong>formants are up <strong>to</strong>, or th<strong>in</strong>kthey are up <strong>to</strong> and then systemize those . . .’ (author’s italics) (1973: 15). At this stage the test ofvalidity of the <strong>in</strong>terpretation, accord<strong>in</strong>g <strong>to</strong> Thompson et al., is that the <strong>in</strong>dividual ‘text’ willsupport the thematic <strong>in</strong>terpretation. They further suggest that these themes should first beaccessible <strong>to</strong> readers, and secondly be those themes that are ‘consistent with the aimsmotivat<strong>in</strong>g the study, can be directly supported by reference <strong>to</strong> participant descriptions, andprovides <strong>in</strong>sight . . .’ (1990: 347). This process of emergent thematic analysis, which they refer<strong>to</strong> as bracket<strong>in</strong>g, allows ‘for see<strong>in</strong>g the text from a phenomenological perspective withoutpredef<strong>in</strong><strong>in</strong>g participants’ experiences <strong>in</strong> terms of the <strong>in</strong>terpretative framework’ (Thompsonet al., 1990: 347).

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