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essential-guide-to-qualitative-in-organizational-research

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–––––––––––––––––––––––––––– PRESERVING, SHARING AND REUSING DATA –––––––––– 295METHODOLOGICAL CONCERNSSociologists are not used <strong>to</strong> consult<strong>in</strong>g colleagues’ data and the concept of ‘secondary analysis’is still viewed by most <strong>qualitative</strong> <strong>research</strong>ers as perta<strong>in</strong><strong>in</strong>g <strong>to</strong> ‘number crunch<strong>in</strong>g’ activities.Some <strong>research</strong>ers believe that <strong>qualitative</strong> data cannot be used sensibly without the accumulatedbackground knowledge, or rapport with the participant, which the orig<strong>in</strong>al <strong>in</strong>vestiga<strong>to</strong>racquired dur<strong>in</strong>g its collection. Thus the <strong>essential</strong> contextual experience of ‘be<strong>in</strong>g there’ andthe lack of be<strong>in</strong>g able <strong>to</strong> engage <strong>in</strong> reflexive <strong>in</strong>terpretation is seen as a barrier. Mauthner etal. (1998) endorse this negative stance <strong>to</strong>wards the practice of reus<strong>in</strong>g data <strong>in</strong> assert<strong>in</strong>g that ‘dataare the product of the reflexive relationship between the <strong>research</strong>er and <strong>research</strong>ed, constra<strong>in</strong>edand <strong>in</strong>formed by biographical, his<strong>to</strong>rical, political, theoretical and epistemologicalcont<strong>in</strong>gencies’ (1998: 742).While <strong>qualitative</strong> <strong>research</strong> uses reflexivity relat<strong>in</strong>g <strong>to</strong> experience of fieldwork as a meansof enhanc<strong>in</strong>g data collection and form<strong>in</strong>g new hypotheses <strong>in</strong> the field, the secondary analysisof data should not be dismissed that easily. Indeed, there are <strong>in</strong>stances where <strong>research</strong> data is,<strong>in</strong> a sense ‘reused’, by the <strong>in</strong>vestiga<strong>to</strong>rs themselves. For example, some pr<strong>in</strong>cipal <strong>in</strong>vestiga<strong>to</strong>rswho write the f<strong>in</strong>al articles result<strong>in</strong>g from a project, have employed <strong>research</strong> staff or a fieldforce <strong>to</strong> collect the data. Similarly, for those work<strong>in</strong>g <strong>in</strong> <strong>research</strong> teams, shar<strong>in</strong>g one’s ownexperiences of the <strong>research</strong> are <strong>essential</strong>. Both rely on the fieldworkers and co-workersdocument<strong>in</strong>g detailed notes about the project and communicat<strong>in</strong>g them <strong>to</strong> each other.Furthermore, the whole practice of social his<strong>to</strong>rians is based on understand<strong>in</strong>g evidencecreated by other witnesses and <strong>in</strong>deed also of legal proof. Documentation of the <strong>research</strong>process provides some degree of the context, and whilst it cannot compete with be<strong>in</strong>g there,field notes, letters and memos document<strong>in</strong>g the <strong>research</strong> can serve <strong>to</strong> aid the orig<strong>in</strong>al fieldworkexperience. Audio and video tape record<strong>in</strong>gs also augment the capacity <strong>to</strong> reuse data withouthav<strong>in</strong>g actually been there.FEAR OF CRITICISM OR EXPOSUREGenerally, <strong>qualitative</strong> social ‘scientists’ are not used <strong>to</strong> mak<strong>in</strong>g their f<strong>in</strong>d<strong>in</strong>gs accountable.Therefore some feel vulnerable about others see<strong>in</strong>g their data, and the possibility of criticism.However, accept<strong>in</strong>g the label of a social ‘scientist’ does imply a will<strong>in</strong>gness <strong>to</strong> adopt thescientific model of offer<strong>in</strong>g our data <strong>to</strong> scrut<strong>in</strong>y, and the test<strong>in</strong>g of reliability and validity.Indeed, such practice should lead <strong>to</strong> better quality, more transparent <strong>research</strong>.CASE STUDY: REVISTING PETER TOWNSEND’S DATA COLLECTION ––––––––––––––––––––––––––––––Peter Townsend’s decision <strong>in</strong> 1996 <strong>to</strong> deposit his life’s work <strong>in</strong> The National Social Policy andSocial Change Archive at the University of Essex has proved <strong>to</strong> be an <strong>in</strong>valuable illustrationof the potential for reuse which archived <strong>qualitative</strong> data sets offer <strong>to</strong> <strong>research</strong>ers. The PeterTownsend Collection, as it has become known, comprises more than 80 boxes of archivedpapers, which conta<strong>in</strong> not only diverse forms of <strong>qualitative</strong> material as personalcorrespondence, <strong>in</strong>terview transcripts, pho<strong>to</strong>graphs and diaries, but also span a period of some50 years. The richness of the data is augmented still further by Townsend’s punctiliousapproach <strong>to</strong> the organization and preservation of all contextual material relat<strong>in</strong>g <strong>to</strong> his work.Moreover there is another, more recent layer with<strong>in</strong> this collection which further enhancesits reuse potential. Between 1997 and 1999, Paul Thompson conducted a series of <strong>in</strong>-depth

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