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Travel Demand Model - OKI

Travel Demand Model - OKI

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<strong>OKI</strong>/MVRPC <strong>Travel</strong> <strong>Demand</strong> <strong>Model</strong> – Version 6.0estimated, as these services are not currently available in the region. Data quality issues arediscussed as relevant in the remainder of this document.Figure 2-2 Proposed Mode Choice <strong>Model</strong> StructureChoiceAutoTransitDriveAloneSharedRideLocalBusExpressBusLightRailCommuterRailSR 2 SR 3+ Walk P&R K&R Walk P&R K&R Walk P&R K&R Walk P&R K&R2.4 Market Segmentation ConsiderationsTraditionally, a larger number of trip purposes are maintained in the trip generation and tripdistribution models than in mode choice. Common practice has been to compress the subset ofnon-work purposes into a single purpose because of the similarities in household and individualtravel behavior properties when considering the choice of mode. In the case of the <strong>OKI</strong>/MVRPCmode choice models, five trip purposes are used in trip generation: home-based work, homebaseduniversity, home-based school, home-based other and non home-based. Only for three ofthese purposes are mode choice models estimated. Home-based university trips are includedwith home-based work trips, so that a single mode choice model is estimated for these two trippurposes. This is necessary because there are not enough observations to estimate a separatehome-based university mode choice model. In model calibration and application, university tripsare again considered as a separate purpose, with their own calibration targets and mode-specificconstants. All home-based school trips out of trip generation are transit trips, so no mode split isrequired.Time-of-day is also an important market segmentation variable. For model estimation, peakperiod levels of service and cost are appended to trips that start during the peak period, whileoff-peak characteristics are appended to trips that start during the off-peak period. This allowsfor the estimation of a single set of model coefficients per trip purpose. However, in modelcalibration separate mode-specific constants are calculated for the peak and the off peak periods.Another element of the market segmentation strategy is the stratification of alternative specificconstants (i.e., bias coefficients) by an indicator of wealth or socio-economic status. Historically,either auto ownership or income has been used for this purpose. The existing <strong>OKI</strong> mode choicemodels (version 5.4) stratify home-based work trips as follows:• Zero auto households,• One auto households, one worker per household,• One auto households, two or more workers per household,• Two or more auto households, one worker per household,• Two or more auto households, two or more workers per household;Mode Choice - Mode Choice <strong>Model</strong> Specification 6

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