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parents and principals as partners in creating a culture of learning

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[ 114 J<br />

In a mail questionnaire the respondent exam<strong>in</strong>es all the questions at the<br />

same time before answer<strong>in</strong>g them <strong>and</strong> the answers to the different questions<br />

can therefore not be treated <strong>as</strong> "<strong>in</strong>dependent".<br />

The researcher is unable to control the context <strong>of</strong> question answer<strong>in</strong>g <strong>and</strong><br />

specifically, the presence <strong>of</strong>other people. Respondents may <strong>as</strong>k friends or<br />

family members to exam<strong>in</strong>e the questionnaire or comment on their answers,<br />

caus<strong>in</strong>g bi<strong>as</strong> if the respondent's own private op<strong>in</strong>ions are desired.<br />

Written questionnaires do not allow the researcher to correct<br />

misunderst<strong>and</strong><strong>in</strong>g or answer questions that the respondents may have.<br />

Respondents might answer questions <strong>in</strong>correctly or not at all due to<br />

confusion or mis<strong>in</strong>terpretation.<br />

5.4.5 Validity <strong>and</strong> reliability <strong>of</strong> the Questionnaire<br />

There are two concepts that are <strong>of</strong> critical importance <strong>in</strong> underst<strong>and</strong><strong>in</strong>g issues <strong>of</strong><br />

me<strong>as</strong>urement <strong>in</strong> social science research, namely validity <strong>and</strong> reliability (Huysamen,<br />

1989:1-3). All too rarely do questionnaire designers deal consciously with the<br />

degree <strong>of</strong> validity <strong>and</strong> reliability <strong>of</strong> their <strong>in</strong>strument. This is one re<strong>as</strong>on why so<br />

many questionnaires are lack<strong>in</strong>g <strong>in</strong> these two qualities. Questionnaires have a very<br />

limited purpose. In fact, they are <strong>of</strong>ten one-time data gather<strong>in</strong>g devices with a very<br />

short life, adm<strong>in</strong>istered to a limited population. There are ways to improve both<br />

the validity <strong>and</strong> reliability <strong>of</strong> questionnaires. B<strong>as</strong>ic to the validity <strong>of</strong> a<br />

questionnaire is <strong>as</strong>k<strong>in</strong>g the right questions phr<strong>as</strong>ed <strong>in</strong> the le<strong>as</strong>t ambiguous way. In<br />

other words, do the items sample a significant <strong>as</strong>pect <strong>of</strong> the purpose <strong>of</strong> the<br />

<strong>in</strong>vestigation? Terms must be clearly def<strong>in</strong>ed so that they have the same mean<strong>in</strong>g<br />

to all respondents (Cohen & Manion, 1989:111-112).<br />

Kidder & Judd (1986:53-54) mention the fact that although reliability <strong>and</strong> validity<br />

are two different characteristics <strong>of</strong> me<strong>as</strong>urement, they 'shade <strong>in</strong>to each other".

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