Boxoffice-November.24.1951

I
Don't let a run-down front
wreck Your toxoffice/
A front can attract attention and, at the same time, drive away
business. Dead lamps cost more than good ones that are burning.
Resolve now to focus favorable attention on your theatre.
There's nothing like a GOOD attraction board, properly used,
for putting over every picture at the boxoffice. Successful
showmen sell hard every day. They don't just wait for the occasional
"big ones" to come along. They bill EVERY attraction
as a big event.
Plan selling copy that has sock. Have enough letters to say
what you should. Don't permit a shortage of letters, or oldfashioned
letters, to pull your punch. If you have all one size
id
I'arpfl.
tie
and style letters, get some of the new letters,
the larger sizes.
Lay out the copy in an attractive, interesting and effective manner.
If your board isn't large enough to get in plenty of powerful
sales copy and still leave ample white space, you need a
larger panel. BIG BOARDS AND GOOD COPY ARE GETTING
THE BUSINESS AND THE BETTER YOUR DISPLAY, THE BET-
TER YOUR BUSINESS.
Sell your shows by the show-sellingest medium ever devised
Wagner Changeable Copy Letters and Frames. Exclusive advantages,
available only from Wagner, make them the most
potent, most economical, most favored of all display equipment.
Wagner has modem frames to meet all conditions—letters in
plastic and aluminum in the widest range of sizes, colors to suit
your fancy.
We'll be glad to help you take the right steps
toward more effective show-selling. Send today
for the BIG FREE catalog on the Wagner
line
of show-selling equipment—the largest in
the world.
WAGNER SIGN SERvTcE. INC.
218 S. Hoyne Avenue Chicago 12, Illinois
Please send big Iree
Name
Theatre
Street
City & State
catalog on Wagner show-selling equipment.
:0!'
!
BOXOFFICE