Boxoffice-November.24.1951

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j PROJECTION AND SOUND Four Well-Planned Projection Rooms in Recent Theatres 1^ Shown at top left is the projectioi] booth of the Sunset Drive-In The atre, Brunswick, Go., where Motio graph projection and sound equip ment is featured in a room the, shows good planning. The upper right photograph show; part of the all-concrete booth ol (he Vogue Theatre, Halifax, N. S Each Simplex projector has a light right above the mechanism in addition to the general ceiling light. The fire extinguisher is on the front wall, where it should be in case of fire in the upper or lower magazine or mechanism. In the lower panel, left, is the projection room of the Roxy Theatre, Billings, Okla., which has Century projection mechanisms and Ballantyne soundheads. The magazines have Super Snap-Lite lenses.. The Center Theatre, Omaha, Net./ has installed Ballantyne projection and sound equipment in its booth as shown in the lower right picture. It is interesting to note in this, as in all these photographs, the immaculate condition in which \ the booths are kept. Old Type Lens For STEADY PROFITS you need TODAY'S FINEST SCREEN IMAGE I Replace NOW with B&L Super Cinephor Lenses . . for Steady Patronage Keep your patrons coming back! Don't let dim, eyestraining screen images cut profits. Show today's sharpest, brightest pictures . . edge-to-edge brilliance and contrast . . . with B&L Super Cinephor lenses. 76 The MODERN THEATRE SECTION
^ '""-Mr, RE-SEATING American Bodiform Chairs have most patron appeal! Empty seats assume safety-fold '74 JNew comfort, new beauty, new convenience, all add up to new patron appeal—when you re-seat with American Bodiform Chairs. Luxuriously restful. Amazingly durable. Many installations are over ten years old and are still in excellent condition. Automatic ¥4 safety-fold facilitates ingress and egress, reduces housekeeping costs. Grond Rapids 2, Michigon • Branch Offices and Distributors in Principal Cities Manufacturers of Theatre, School, Church, Auditorium, Transportotion, Stadium Seating, and Foldirtg Chairs u. / WORLD'S LEADER IN PUBLIC SEATING American Bodiform Chair No. 16-001 with No. 119 Aisle Standard BOXOFFICE 77
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I ! IMM I ne ru^ o^t/ie "T^hîcm T^
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Li,.. . . whether . . . are Wometco
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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f'3 '^// er o/- er '^^'^--^/^î 'O;
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
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s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
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. . The . . The . . Lippert . . Sar
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NEWS AND VIEWS OF THE PRODUCTION CE
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New Mary Pickford Suit In Goldwyn S
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J..._ Montana Theatremen Hold Annua
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kl.. . . . Gene . . Ben . . . Aldri
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Twin City Homewood Trial Is Resumed
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. . After 'Paris' Grosses 250 In Tw
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Hawarden, la.. Comet Is Gutted by F
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aptaiD 'Pat, William Truog Dies; UA
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J CAROLINAS TOA ASS'N ELECTS BOB BR
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Picture Trademark Gone; Stage Is Fi
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Audience Expanding For Adult Pictur
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ATLANTA \risitors on the Row: Horro
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Movietime Reports To Okla. Exhibito
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! a { Wanda I men. ! attending I Li
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Two at Milwaukee In Theatre TV Loop
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J, . . Reports ST . L PUIS Frank Gl
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ottir^ , Dayton 1 and Variety of Da
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. . Lou Cleveland Does Big On Four
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. . Rowland . . Harry ^'mi j Mrs. C
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. . . Free . . Woodrow LOUISVILLE n
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. . Irving RKO Starts Buildup For '
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ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
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Li. fftll mki Death Claims Second F
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MONTREAL . . Filmrow The Motion Pic
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iwnm Int«rpr«*l«« snalysh af la
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* înui^j n Very Good; "^ Good; —
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I I' 1 Worpoth . . C ] Hovono . W W
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1l«ll{^ i „ j 4951 I 4952 , 2!5^
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Opinions on Current Productions; Ex
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I aken I I ATES: ISc per word, mini
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lovember 24, 1951 ection Two Constr
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)k The stage is set for WITH CARPET
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For comfort underfoot— For sound
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Li 11 "ITIVERYBODY Stands to gain f
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' Let us custom-style your carpet a
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i THEATRE REMODELING • Oklahoma C
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REMODELING JOB • Oklahoma City Ab
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Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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iu A CASE FOR SMARTNESS IN DISPLAY
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IL OUT OF THE ORDINARY :' .•«^S:
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I ILi. lllii jfKOJI «tU til (Oil f
Page 128 and 129: 1 In designing the auditorium of th
Page 130 and 131: \ ' iA * iiuiicstfili THEATRE IT" A
Page 132 and 133: Out Into the Open for New Ideas Som
Page 134 and 135: 36 The MODERN THEATRE SECTIO^ U Sti
Page 136 and 137: .
Page 138 and 139: DESIGN AND CONSTRUCTION SAVE NOW! E
Page 140 and 141: DESIGN AND CONSTRUCTION Balanced Li
Page 142 and 143: L' 44 M A,ikL Model 420 Majestic Fo
Page 144 and 145: | REFRESHMENT SERVICE You Can Enjoy
Page 146 and 147: . . keeps i j HOW TO INCREASE CANDY
Page 148 and 149: ' i HOW TO INCREASE CANDY SALES Con
Page 150 and 151: PATRONS COME TO DINNER AT THE TROPI
Page 152 and 153: BOXED DINNERS AT DRIVE-IN Continued
Page 154 and 155: m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
Page 156 and 157: REFRESHMENT SERVICE HERE ARE SEVEN
Page 158 and 159: ' | ' HOW TO INCREASE CANDY SALES C
Page 160 and 161: . . CANDY . . OILS . . BOXES . . KE
Page 162 and 163: j ' ' iminate oH Cluster Light Smg
Page 164 and 165: IL A MUST for That Play Area The on
Page 166 and 167: I PROJECTION AND SOUND MEN IN BOOTH
Page 168 and 169: IL PROJECTION AND SOUND Develops a
Page 170 and 171: PROJECTION AND SOUND Here Is How to
Page 172 and 173: RCA Service protects your Box-Offic
Page 174 and 175: Ike (lix^t PROJECTION AND SOUND A V
Page 176 and 177: i Iki GENERATOR SETS Ask Your THEAT
Page 180 and 181: j ' ; INTERIOR DECORATING 5. Should
Page 182 and 183: i INTERIOR DECORATING TODAY'S THEAT
Page 184 and 185: 35 YEARS — and still tops! CURTAI
Page 186 and 187: MAINTENANCE AND SANITATION f The Th
Page 188 and 189: ' j Here 's Your Biff DOUBLE FEATUR
Page 190 and 191: ^^K|[i You Can Avoid Fire Losses by
Page 192 and 193: I ' ALPHABETICAL INDEX; Specialized
Page 194 and 195: '. I ^Specialized ^peciai \-t STAGE
Page 196 and 197: ADVERTISING DISPLAY Use the Index o
Page 198 and 199: 179 Pittsburgh 3114 2753 11001 Frig
Page 200 and 201: 200 ' 243 Chicago CONCESSIONS Use t
Page 202 and 203: 90 919 Phila r 1 DECORATING Use the
Page 204 and 205: ' ' FURNISHINGS Use the Index of Ad
Page 206 and 207: 111 4801 Freeport, 321 W. SOlh SI ,
Page 208 and 209: "i; • N '1 I I ' PROJECTION Use t
Page 210 and 211: Semon, L 300 149 1600 848 706 Walte
Page 212 and 213: SANITATION Use the Index of Adverti
Page 214 and 215: 2747 i STAGE EQUIPMENT Use the Inde
Page 216 and 217: 6222 724 ] DRIVE-INS Use the Index
Page 218 and 219: Miahavroka, 1035 Cleveland 64 1525
Page 220 and 221: ' ' DENVER 'Graham Bros., Theatre E
Page 222 and 223: '' i Fire-resistant treatment for,
Page 224 and 225: . { ' j , I Orange juice dispenser,
Page 226 and 227: READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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