You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
L'<br />
44<br />
M A,ikL<br />
Model 420 Majestic<br />
Fountain of Juice," 5'/4 gallon<br />
capacity refrigerated dispenser<br />
designed to dispense orange or<br />
grape ade. The ade gushes up<br />
from center and showers down<br />
with dramatic taste tempting<br />
appeal.<br />
Contact your local theatre supply<br />
or write direct<br />
MAJESTIC<br />
ENTERPRISES, LTD.<br />
959 Crenshaw Blvd.-Los Angeles 19, Cal.<br />
BUILT TO TAKE IT-<br />
Griggs<br />
Chairs<br />
WITHSTAND<br />
TOUGHEST WEAR<br />
Comfort —the minute<br />
they're occupied!<br />
Their Bvouty jporkles!<br />
WRITE FOR CATALOG<br />
GRIGGS EPUIP\1E\T CO.<br />
Belton, Texas<br />
REFRESHMENT<br />
MANUAL<br />
Continued from page 43<br />
The popcorn after it has been dumped<br />
from the kettle should be brushed across<br />
the corn screen with a side-to-side motion<br />
using the popcorn scoop. This filters out<br />
all unpopped corn and small kernels that<br />
are only half popped. The failure to do<br />
this can very definitely affect popcorn<br />
sales. It may result in a broken tooth.<br />
Popcorn should be ordered in quantities<br />
that will allow a four week's supply and<br />
seasoning should be ordered in lots of five<br />
cases or more.<br />
STORE AT ROOM TEMPERATURE<br />
Popcorn should be stored in a dry place<br />
and should be kept at room temperature<br />
at least 24 hours before popping. A fivegallon<br />
can of raw corn should be kept with<br />
your machine to take care of your daily<br />
needs.<br />
It is not so important what you pay for<br />
a bag of corn as what you realize from<br />
the retail sales of each 100-pound bag.<br />
Moisture measuring instruments are not<br />
necessary to determine the proper popping<br />
temperature. By the simple procedure of<br />
adjusting your thermostat to a variation<br />
between 450 degrees and 525 degrees and<br />
popping a kettle at each of these temperatures<br />
you can determine the temperature<br />
which gives you the largest, flaky grains.<br />
DO NOT PERMIT 'STUFFING'<br />
Close supervision should be maintained<br />
to see that the salesgirl is not "stuffing"<br />
popcorn boxes. The "stuffing" of popcorn<br />
boxes can amount to a loss of from<br />
fifteen to twenty dollars on a one hundred<br />
pound bag of unpopped corn.<br />
In the daily check of your refreshment<br />
money, a control can be kept by counting<br />
the popcorn boxes at the start and close of<br />
each day and the remainder of the money<br />
will be candy sales. In the sale of ice<br />
cream, a physical count can be taken each<br />
day whereby these sales will be accounted<br />
for. A physical inventory of the candies<br />
|<br />
will reflect the correct amount on hand.<br />
The candy girl should be most carefully<br />
selected and should be made to feel that<br />
she is a definite part of the service staff,<br />
and consequently should render the same<br />
degree of service as the other members of<br />
the service staff.<br />
Uniforms, preferably washable ones,<br />
should be worn by the refreshment attendants.<br />
Remember at all times that the<br />
selling of refreshments in theatres is selling<br />
food.<br />
Hot drink venders in theatre lobbies<br />
have proved extremely successful. In test<br />
locations in Chicago it was discovered<br />
that the ten-cent fee was satisfactory to<br />
patrons even when the hot drink vender<br />
was placed beside a nickel cold unit. The<br />
hot drink vender was well received<br />
whether in theatres vending cold drinks<br />
at five cents or in houses selling cold<br />
drinks at ten cents.<br />
MELLOS<br />
POPCORN<br />
Is the Cream of the Crop<br />
1. CONSISTENT, UNIFORM QUALITY<br />
Highest popping throughout the year. Every<br />
lot laboratory-tested. We test — we don't<br />
guess!<br />
2. MORE ATTRACTIVE, TASTIER, MORE<br />
TENDER<br />
Customers always come bock for more once<br />
they have tasted its delicious flavor.<br />
3. ATTRACTIVE SILVER SCREEN BOXES<br />
Popcorn boxes available. Real sales boosters.<br />
4. MORE RETAIL SALES PER BAG<br />
Means more profits to you. Mellos Popcorn<br />
is worth $5 to $10 more per bag than overage<br />
corn because of higher popping volume.<br />
A trial order will convince you.<br />
We are Dealers in POPCORN, PEANUTS<br />
and SUPPLIES<br />
••WHERE QUAUTY IS HIGHER THAN PRICE!"<br />
MELLOS PEANUT COMPANY<br />
Los Angeles Chicago<br />
637 Towne Avenue 724 W. Randolph Street<br />
• • * • 3f<br />
ALWAYS WITH<br />
FLAV-O-NUT<br />
Pure cocoanut oil,<br />
artificially<br />
colored.<br />
YELLOW POP<br />
The artificially colored<br />
peanut oil.<br />
THE CAPITAL CITY<br />
PRODUCTS CO.<br />
Columbus, Ohio<br />
Distributed by POPPER'S SUPPLY<br />
114 W. 18th St., Kansas City, Mo.<br />
• • • • -*^<br />
S<br />
"OUR POPCORN<br />
SALES POPPED!"<br />
. . . says this exhibitor who<br />
kept careful record of the<br />
effect of using EPPY POPCORN PRIZES in each bog.<br />
1. GREATLY increased soles of popcorn<br />
2. INCREASED SALES OF SOFT DRINKS<br />
3. LARGER gross refreshment soles<br />
LOWER ratio of small-margin soles<br />
All of these desirable results hare been brought<br />
about by just one thing, putting EPPY's silver-plated<br />
LUCKY CHARM PRIZES into the popcorn bags. No<br />
other change was made. The charm prizes hare<br />
more than paid for themselves! You can do as well.<br />
Write today, or use the FREE postcard on page 50 to inquire<br />
^<br />
re ad 38-8<br />
Samuel Eppy & Co., Inc.<br />
91-15 U4th Pine*<br />
B<br />
Jamaica 2, New York<br />
The MODERN THEATRE SECTION
Change language