Boxoffice-November.24.1951

'
i
HOW TO INCREASE
CANDY SALES
Continued from page 4S
Cretors
OF THEATRE
PROFITS
"Hollywood 48" Increases
ural
appearance will therefore suggest action
and not make a perfect picture.
Stunts in forming geometric designs with
candy bars and chewing gum should be
avoided, as experience has proven that customers
are reluctant to disturb these decorative
"works of art." So they depress
rather than increase sales.
15. Price cards. These are not universally
used, but the argument is in their
favor where different-priced items are displayed
together. It avoids confusion and
saves time. No one has proved that on lowpriced
items like candy they cause sales to
decrease. When used, price cards should i
be small, clean and uniform in size.
CHECK CANDY ASSORTMENT
16. Variety. Do you offer enough variety?
A wide assortment of good-quality
confections is the keystone of the entire
sales-building operation. Theatremen listed
over 20 different types of candy among
their best sellers in the recent Theatre
Candy Survey, conducted by Boxoffice and
the Modern Theatre Section. Within each
type are many varieties from which to
make selections that appeal to patrons of
all ages.
17. Well-known brands. More theatres
sell more of the advertised brands of candy ;
bars and packages than the others. This
policy cashes in on the demand created by
the manufacturers and in most cases pro-
vides confections of good quality.
Popcorn Sales in Crown Theatre, Pasadina, California
78% INCREASE
The newly remodeled,
beautifully
appointed
Crown Theatre in Pasadena was getting only fair results
from a popcorn warmer they had installed in their concession.
When they changed to a Cretors "Hollywood 48",
popcorn sales jumped a phenominal 78%! Mr. A. E.
Levoy, president of Crown Theatres operations, said this:
"Naturally, this has pleased us immensely, and the extra
profit quickly paid for the popcorn machine. We feel that HOLLYWOOD JR. 55
our increased sales are due to fresher and tastier popcorn,
and to that tempting popcorn aroma."
This is only one of hundreds of unsolicited letters from
our files praising the utility, beauty and salesmanship of
CRETORS Popcorn Machines.
The above photo shows the Hollywood 48 in the lobby of the
Crown Theatre
18. Quality. There is no substitute for
|
quality In developing repeat customers. If
your sales are down, check into the quality
of the candies you are offering. Are they
fresh and in good condition? Are the
flavors and consistency pleasing? If you
find nut goods tasting stale and rancid, or
chocolate items discolored, you may be sure
that you have found at least part of your
trouble. Remove and destroy such stock.
Check to see if the fault is yours or that of
your supplier. Then take steps to remedy
the problem.
This might mean that you should order
oftener, but in smaller quantities so that
you'll have faster turnover. Or it may be
wise to change products or youi- supplier.
Remember that it is folly to buy on price
alone.
19. New items. The aggressive managers
are continually trying new items to add
more variety, replace the slow movers and
stimulate sales. There are so many good
confections on the market that securing
new items should not be a difficult problem.
/ -,..«.. ..:.. _ V
C CBETOKS & CO. 604 W. Ctrmok Rd. Chicago 16, IIL
HOLLYWOOD 48
Improve YOUR Popcorn
Sales . . write for complete
.
Information about
Cretors' Poppers.
20. Turnover. The turnover of items
should be frequently checked, so that your
stock will consist of fast-selling candles.
When eliminating a poor seller, try to determine
why it did not sell. Was it because
of inferior quality, price, or the type
(Continued on page 66)
50 The MODERN THEATRE SECTION