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^'ikfl,,. NOVEMBER 24, 1951<br />
TIIEilTy<br />
BUYERS' DIRECTORY and<br />
REFERENCE SECTION<br />
'^^MOIIfiR\<br />
con t n t<br />
Theatre Remodeling—Oklahoma City: The Old Liberty<br />
Takes on New Glamor as the Harber Theatre 12<br />
Are You Planning to Redecorate Your Theatre? Three<br />
Color Charts to Help You<br />
Do the Job Well Hanns R. Teicbert 16<br />
PORTFOLIO OF THEATRE PLANNING<br />
A Portfolio of Theatre Planning 19<br />
"In Tropical Spendor" 20<br />
Facing the Problem—Diagonally 22<br />
A Case for Smartness in Display 24<br />
Out of the Ordinary 26<br />
Frame Your Doorway 27<br />
Elegance in the Lounge 29<br />
All Dressed Up and a Place to Show 30<br />
Beauty Treatments for the Small Theatre 32<br />
What to Do With the Old Wide and Shallow<br />
Auditorium 33<br />
Out Into the Open for New Ideas 34<br />
The Drive-In Question Corner 62<br />
Maintenance Points for Drive-Ins 64<br />
22 Points of Good Drive-ln Operation 67<br />
PROJECTION AND SOUND<br />
Men in Booth Can Project Theatre TV 67-C<br />
Develops a Helpful Idea in Positive Carbon Savers 67-C<br />
When Trouble Strikes in Your Booth Wesley Trout 68<br />
A Veteran of the Flicker Era 72<br />
Ten Maintenance Memos for Projectionists 74<br />
Four Well-Planned Projection Rooms<br />
in Recent Theatres 76<br />
INTERIOR DECORATING<br />
There's a Pattern to Solve Virtually Every Decorating<br />
Problem in Wallpaper ...Cot/ier/'ne Blondirt 78<br />
Today's Theatre Carpets Reflect Changing Taste<br />
in American Homes 80<br />
How to Select and Care for Upholstery 81<br />
fi>-<br />
DESIGN AND CONSTRUCTION<br />
Concrete Construction Saves Steel Joseph N. Bell 35<br />
Modern Theatre Design<br />
Emphasizes Glass E. A. Lundberg 38<br />
Good Design in This Remodeled Facade 41<br />
Balanced Lighting in Theatre Lounge 42<br />
REFRESHMENT SERVICE<br />
A Theatreman's Manual of<br />
Refreshment Service V. L. Wadkins 43<br />
How to Increase Candy Sales Nevin I. Gage 46<br />
Patrons Come to Dinner<br />
at the Tropicaire Kitty Harwood 52<br />
Here Are Seven Reasons for Selling Soft Drinks 58<br />
DRIVE-IN THEATRES<br />
You Can Build a Drive-In Under<br />
NPA Restrictions George M. Petersen 61<br />
MAINTENANCE AND SANITATION<br />
The Theatreman's Encyclopedia of<br />
Floor Maintenance Dave E. Swalley 84<br />
You Can Avoid Fire Losses by<br />
Good Housekeeping Chester Friedman 88<br />
DEPARTMENTS<br />
Planning 19<br />
Design and Construction 35<br />
Refreshment Service 43<br />
Drive-ln Theatres 61<br />
Projection and Sound 67-A<br />
Interior Decorating 78<br />
Maintenance and Sanitation 84<br />
Advertising Index 90<br />
Th^e Key to Better Buying Directory 91<br />
The Modern Theatre Index 117<br />
I. L. THATCHER. Managing Editor HERBERT ROUSH, Sales Manager<br />
The MODERN THEATRE Section of EOXOFFICE is included in the first issue of each month. Editorial or general business correspondence should be addressed to<br />
Associated Publications, 625 Van Brunt Blvd., Kansas City 1, Mo. Eastern Representative: A. I. Stocker. 9 Rockefeller Plaza. New York 20, N. Y.: Central Representative:<br />
Ewing Hutchison and E. E. Yeck, 35 East Wacker Drive, Chicago 1, 111.; Western Representative: Bob Wettstein, 672 South Lafayette Park Place, Los<br />
Angeles 5, Calif.<br />
BOXOFFICE 11
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