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. . Federal<br />
WEST VIRGINIA<br />
A turkey shoot was staged last Saturday<br />
afternoon at the EUis Drive-In near<br />
Clarksburg for the Bridgeport fire department's<br />
pumper fund . . . Morgantown council<br />
is investigating a request from the R. D.<br />
Morrow Co. of Pittsburgh to build a coaxial<br />
cable system for piping television to Morgantown<br />
homes . authorities have<br />
again refused to release materials for the<br />
. . Committee for the annual<br />
construction of four public swimming pools<br />
in Wheeling .<br />
Times Christmas fund benefit show at the<br />
Fairmont in Fairmont on December 15 includes<br />
Marty Shearn, manager of the theatre:<br />
Danny Sestito, manager of the Virginia:<br />
Huett Nestor, lATSE: former Fairmont theatre<br />
manager Art Pearce of Hazlett, and Glenn<br />
Jackson, manager of radio station WMMN.<br />
Plans are nearing completion for<br />
erection<br />
of a national guard armory in Elkins . . .<br />
Mayor Wilbert Miner of Moundsville, newly<br />
elected president of the West Virginia League<br />
of Municipalities, states that the league plans<br />
to develop a complete tax structure to provide<br />
municipalities with sufficient funds to<br />
operate without depending on "so-called<br />
nuisance taxes." Following a meeting in<br />
Charleston, Miner revealed that the organization<br />
is going to work in an effort to get<br />
the cities a share of the 5 per cent gasohne<br />
tax being collected by the state . . . Twenty<br />
rooms have been reserved at the McLure hotel<br />
in Wheeling for the Bob Hope entourage when<br />
it arrives for the world premiere of "My<br />
Favorite Spy" in the living room of Dr. and<br />
Mrs. M. J. Kuchinka's residence at Bellaire,<br />
Ohio, the evening of November 27.<br />
Cohen Circuit Abandons<br />
Daily Matinees at Rio<br />
DETROIT—The Rio, operated by the Cohen<br />
circuit, became the second major west-side<br />
house to abandon daily matinees after about<br />
15 years of continuous policy, following the<br />
lead of the Midway in suburban Dearborn.<br />
Trend toward fewer shifts has been growing<br />
in recent months, with less all-night houses<br />
and fewer matinees. Exhibitors adopting the<br />
policy believe that the saving in operating<br />
expenses will offset any loss of patronage.<br />
The Rio move means a sharp decrease in<br />
show choice available to west siders of the<br />
Springwells community, since the Cohens also<br />
closed the Capitol, located about two blocks<br />
away, recently, and are keeping this house<br />
dark.<br />
Annual 'Christmas Salute' — Variety Clubs-Will<br />
Rogers Memorial hospital — November and December<br />
—1951.<br />
•HoiAT/^rr/ 14 SoMtk (%m. f<br />
Detroit Perrien Sets<br />
Example of Success<br />
DETROIT — The Perrien Theatre, smaU<br />
east side house recently taken over by Mr.<br />
and Mrs. Thomas Gibbons, is setting a modest,<br />
though not dramatic, example of how a small<br />
theatre can get along in difficult times by<br />
careful management, a bit of showmanship<br />
and resourcefulness.<br />
The Gibbonses are new to theatre operation,<br />
but have some background of acquaintance<br />
with the field because Mrs. Gibbons' son<br />
Theodore was a projectionist in Pittsburgh,<br />
their former home. It was the original plan<br />
to make it a family operation, but, Mrs. Gibbons<br />
pointed out, younger members of the<br />
family have found that they could not accustom<br />
themselves to the hours required by<br />
show business, and have gone into other<br />
Unes. Mrs. Gibbons is taking on most of the<br />
responsibility for active operation, including<br />
the cashier's job that goes almost inevitably<br />
to the distaff member in a small family operation.<br />
Gibbons is with Packard Motor Co.<br />
days, and is not able to devote full time to<br />
the theatre.<br />
Up in the booth is another experienced<br />
man, Donald B. Lovewell, himself a former<br />
Detroit exhibitor, now a projectionist. Special<br />
inducements to meet the apparent requirements<br />
of the neighborhood have been<br />
adopted. The house is in a very competitive<br />
area, in an old neighborhood with a mixture<br />
of Polish and Negro population on alternate<br />
sides.<br />
Two nights of dish giveaways are being<br />
used, a formula long popular with east side<br />
houses here. On the Thursday-Friday-Saturday<br />
change, the house regularly plays three<br />
features, meeting the policy set by opposition<br />
houses. With these special adjustments, the<br />
house is able to hold fair patronage.<br />
This particular<br />
Santa — the one<br />
you see on the<br />
Christmas Seals —<br />
is a very healthy forty-five!<br />
Yes, this is the 45th annual<br />
Christmas Seal Sale - a holiday<br />
custom that has made possible one of the great<br />
social, economic, and medical achievements of the present century.<br />
Your purchase of Christmas Seals has helped save<br />
5,000,000 lives. Yet, tuberculosis kills more people<br />
than all other infectious diseases combined.<br />
So, please answer once again the call that comes but once<br />
a year -and help make possible the campaign against<br />
tuberculosis every day of the year.<br />
Because of the importance<br />
of the obove<br />
message, this space has<br />
been contributed by BOXOFFICE<br />
Ohio Showmen Are Asked<br />
To Report Tax-Free Shows<br />
COLUMBUS—Ohio exhibitors are urged by<br />
Martin G. Smith, president of the Independent<br />
Theatre Owners of Ohio, to report any<br />
tax-free shows given in their communities<br />
which do not qualify for federal tax exemptions<br />
under new tax laws govering admissions.<br />
"The Bureau of Internal Revenue cannot<br />
be expected to detect every attempt to take<br />
advantage of the bill by organizations which<br />
are not entitled to an exemption under the<br />
act," said Smith. "Some day we may be able<br />
to get rid of this nuisance tax, provided the<br />
industry will cooperate wholeheartedly in the<br />
effort," he added. "In the meantime, exhibitors<br />
must see to it that they are not subjected<br />
to unfair competition of those who<br />
claim exemption from the tax but who are<br />
not entitled thereto under the act."<br />
Smith pointed out that admissions are not<br />
exempt from the tax if they are for motion<br />
picture exhibitions, wrestling and boxing<br />
matches, carnivals, rodeos or circuses where<br />
professionals participate for compensation,<br />
and athletic contests, unless the proceeds go<br />
exclusively to elementary or secondary schools<br />
or to hospitals for crippled children.<br />
The federal revenue act now exempts from<br />
the admissions tax where all of the proceeds<br />
go to the following: educational and charitable<br />
organizations, symphony orchestras,<br />
Chautauquas, national guard, reserve officers<br />
and veterans organizations, police and fire<br />
departments, agricultural fairs, nonprofit<br />
civic concerts and swimming pools, historical<br />
society exhibits and Shrines.<br />
i:^:<br />
78<br />
BOXOFFICE :<br />
: November<br />
24, 1951
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