Boxoffice-November.24.1951

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(Red 18 BOXOFFICE November 24, 1951 A Republic to Budget $15,000,000, Largest in the Company's History HOLLYWOOD — In the largest budgetary appropriation in its 16-year history. Republic has set aside $15,000,000 for the manufacture of theatrical films during 1952. The recordshattering expenditure was announced by President Herbert J. Yates after top-echelon policy meetings with other company executives. At the same time Yates made guarded reference to published reports that Republic would also enter the TV film production field. "We're in show business all the way," he declared. "While it is true that we shall not be caught napping on any market which can return revenue to our stocldiolders or any media where motion pictures are presented, our main business is—and always will be providing the best entertainment we know for the exhibitors of this country and the rest of the free world." Republic, Yates said, will go all-out for star names and literary properties during 1952 and will continue its long-established policy of taking personalities out into the field and working with exhibitors to present premieres. Pictures now in release, or soon to be made available, include "The Quiet Man," a John Ford production starring John Wayne and Maureen O'Hara; "Hoodlum Empire," with Brian Donlevy and Claire Trevor; "The Adventures of Captain Fabian," toplining Errol Flynn; "Lady Possessed," with James Mason: "The Wild Blue Yonder," starring Wendell Mn. EXHIBITOR! ONLY ^ WEEKS A his lanjp MONOGRAM PICTURE Corey: and two Judy Canova comedies in Trucolor, "Honeychile" and "Oklahoma Annie." The 1952 lineup as cited by Yates includes "The Alamo," starring and to be produced and directed by John Wayne; "Fair Wind to Java," "Ride the Man Down," "Jubilee Trail," "Citizen Soldier," "Minnesota," "Song of Youth," "Bal Tabarin," "The Golden Herd" and "A WAC From Walla Walla." Yates declared the success of the Movietime, U.S.A. campaign came as "no surprise" to him, since he has found that "every time you give the exhibitors something genuinely constructive to work with, they come through with flying colors." In ;his ( oiuiection h; lerninded that on behalf of "The Wild Blue Yonder," Republic has arranged a world premiere for Thursday (29) in Omaha, accompanied by parades and star appearances, and which will be followed by similar openings in Seattle and Wichita. Republic Trade Ads to Stress Red Cross Blood Bank Need HOLLYWOOD—Herbert J. Yates, head of Republic Pictures, has ordered, effective immediately, that all Republic trade advertising, posters, brochures and mailings will prominently carry the line: "A WOUNDED SOLDIER NEEDS YOUR ' BLOOD—TODAY! Crosses on both sides of this slogan will be in color.) In addition, Yates has undertaken personally to "get out the plasma" and sent Republic exchanges letters urging all company employes to be the first to give their blood for the boys. In Atlanta, which was the first city reporting to BOXOFFICE, Branch Manager Eddie Brauer said that every employe in the Republic office reported to the blood bank in a body and 75 per cent were accepted. Civic leaders said it was one of the finest publicspirited gestures ever seen. Monogram to Expand Output To 48 Features for Season HOLLYWOOD — Originally pegged at 45, Monogram output for the 1951-52 season will be expanded to 48 features, it was disclosed by Walter Mirisch, executive producer. Further, the .scheduled four films to be turned out under the banner of Monogram's sister company, Allied Artists, are to be increased to six. The expanded schedule will be made on increased budgets, Mirisch said. B&K Gets Wood Theatre Control. But Must Sell CHICAGO—Balaban & Katz has acquired tlie one-half interest in the United Artists Theatre owned by the United Artists Theatre Circuit, Inc., to give it complete ownership. Under provisions of the Paramount con.sent decree, B&K, which is a subsidiary of United Paramount Theatres, must make the theatre available for sale within four months. The theatre is one of the better Loop properties. In the Newsreels Movietone News, No. 93: World shocked by Red murder oi prisoners; train crash in Wyoming; midwest tornado; Michigan— 11 children orphaned by auto wreck; Korea—Danny Kaye troupe performs for GIs; New York City—civil defense tests; Germany beard show; Florida—beauties display dazzling new beach wear; sad story of a fan who put his faith m a horse. News oi the Day, No. 223: New York tests civilian defense in A-bomb drill; report of mass murders by Reds shocks U.S.; Korea air battles; preview of 1952 beach fashions; MacArthur cheers Korea veterans, Warren's hat in the ring; fatal train wreck; women answer call to service. Paramount News. No. 26: Korean atrocity disclosures shock nation; news of politics; now it's capes for sv/im glamor; millionth DP arrives; blasts over New York. Universal News, No. 509: New Korean atrocities; United Nations assembly in Paris; simulated atomic bomb attack; Governor Warren throws hat in ring; Gl Jane joins up; Frankie and Ava step out premiere of "Meet Danny Wilson"; grid thrills big and small—Army against the Citadel; kid football in Washington, D. C. Warner Pathe News. No. 28: New York in biggest atomic bomb defense test; U.S. reveals Red atrocities in Korea; Sacramento, Calif.—Governor Warren says he's candidate, too; 28th Division sails for Germany; Seattle—MacArthur greets veterans from Korea; Newfoundland—Elizabeth and Philip sail for Britain; Switzerland— style separate for 1952. • Movietone News, No. 94: "Hello, Mommy," soys Prince Charles; Po valley—Italian floods, scene ol human misery; U.S. plane crashes in France— persons perished; big bedding blaze in Chicago; movie industry in scrap drive; Australian couple buried under huge pile of winnings; football highlights—Illinois held by Ohio State; Princeton rolls Yale; Stanford routs Oregon State; Tennessee whips Mississippi. News oi the Day. No. 224: Elizabeth welcomed home; floods sweep Italy; blood for comrades; U.S. plane crashes overseas; Peron wins again; Eisenhower boom; Truman meets the press; American Nobel prize winners; Princeton trounces Yale; Stanford crushes Oregon State. Paramount News, No. 27: Italy's great flood; France—US. plane crashes on mountain; Peron retains power; Iran's premiere leaves U.S.; Senator Lodge booms Ike; Elizabeth and Philip come home; football—Georgia Tech vs. Alabama, Princeton vs. Yale. Universal News, No. 510: Korea heroes; floods; air crash; Nobel prize winners; foreign officers; football—Browns vs. Giants, Illinois vs. Ohio State, Princeton vs. Yale. Warner Pathe News, No. 29: Lodge opens drive lor Ike; floods race through Italy; flying boxcar hits French peak; London roars welcome home to Elizabeth and Philip; New York—Motion Picture Pioneers honor Warner brothers; Korea wounded get carrier's record blood gift; football— Princeton defeats Yale, Browns top Giants. • Telenews Digest, No. 46B: Korea— war on the ground; Suez—British drive on terrorism; Paris—Eden blasts war of words; Panmunjom—truce talks make little headway; Key West— the President on vacation; Wyoming—streamliner crash in blizzard kills 18; Tokyo—labor unions in mass demonstration; Pakistan—new prime minister takes over; New York A-bomb air raid drill; New York—military parade for girls only; Italy views for fashion lead. Now . . . RCA ready TO STAKE MORE MILLIONS in your theatre business Offers bold new plan to help you modernize now on /ow-cosf credit Effective immediately: For you, the theatre owners, RCA now mokes available additional millions of dollars in new credit financing in an all-out effort to give you the theatre equipment you need to modernize right now for better house appeal, bigger grosses! Get full story. Call your RCA Dealer . . . today. ^^^ KADIO COKPOkATION of AMtRICA ENG/N£»ING PfODUClS DCPT. CAMDCN, N. J. i
L . . . King . . Handed . . And ôUefMKMcC ^c^û^ Production Activity Booms Among the Independents Riding the crest of filmdom's current upswing in optimism and enthusiasm—sparked by the recent Movietime U.S.A. campaign and the marked increase in revenues noted on a number of new releases— is the independent filmmaking fraternity. After several months during which camera activity by such units hit a low ebb, something of a boom appears to be in the making, paced by several newly blueprinted projects. Marking his entrance into production after many years in the agency field, Donald Hyde has teamed with Anthony Veiller, writer-producer, in a new company which has secured a United Artists release for its first venture, "Red Planet." Based on the stage play by John L. Balderston and John H. Hoare, it's another contribution to the current space opera cycle, and will star Andrea King, with Harry Horner at the megaphone. A December start is planned by Arch Oboler for the provocatively titled "The Twonkey"—what it means is anybody's guess —which Oboler will shoot before arranging distribution, as he did with "Five," now being distributed under the Columbia banner. Oboler, who will produce and direct, also wrote the original screenplay and has set Hans Conreid, character actor active in screen, radio and TV fields, as the lead. Camera work is due to get under way almost immediately on another film-it-firstand - arrange - a - release-later project, "The Fighter," which is being produced by Alex Gottlieb at Motion Picture Center. Starring Richard Conte, it's based on a short story by Jack London and was scripted by Aben Kandel. Gottlieb is also preparing, for Zanuck Answers Charge On 'The Desert Fox' In no uncertain terms, 20th Century- Fox's production chief, Darryl P. Zanuck, has taken exception to adverse reactions anent the filming by his studio of "The Desert Fox," highlighting the career of Nazi Field Marshal Erwin Rommel. Zanuck's reply was to a charge by the Jewish War Veterans of America, in New York, that officials of the U.S. State department viewed the making of the feature with some concern, and that 20th Century-Fox representatives had been so informed. Said Zanuck: "Twentieth-Fox produced 'The Desert Fox' with the full authorization and cooperation of the State department. Parts of the film itself were photographed in Germany. Pull permission to do this naturally was obtained from the State department. The film is a picturization of the book by British general Desmond Young and was distributed throughout the U.S. and England. 'The Desert Fox' has proved to be one of the most popular boxoffice hits our studio has made." By IVAN SPEAR launching this spring, "Abbott and Costello Meet Captain Kidd," which will co-star the comics with Charles Laughton. It's for Warner Bros, release. Meantime Monogram-Allied Artists in a progress report on its 45-picture schedule for 1951-52 disclosed six features have already been completed, nine others are being edited and screenplays for eight more have been turned in. Of the completed .sextet, "Fort Osage" and "Aladdin and His Lamp" are in Cinecolor, which process was also utilized on a pair now in editing stages, "Rodeo" and "Wagons West." Also charting an active course is Joseph Kaufman, who—in addition to a multiplepicture distribution commitment with RKO Radio—has set a deal for the joint production in Rome, next year, of "Carmen," from the Bizet opera. His partner in the overseas venture will be Robert Haggiag, who heads the Scalera studios in Italy, and Beniamino Gigli. former Metropolitan Opera tenor, has been inked for the male starring role. Kaufman's first under his RKO Radio ticket is "Sudden Fear," to star Joan Crawford, and which will be made before the Italian project. Episodic Features Appear To Be in Vogue Again Hollywood's productional history, over a period of years, has been studded with occasional sallies into the field of multi-episode subjects in which a group of .stories, portrayed by separate casts and frequently employing different producers, directors and writers for each sequence, are packaged into one feature-length attraction. Among the more successful of such ventures: Paramount's "If I Had a Million" (1932) and 20th Century-Fox's "Tales of Manhattan" (19421. Now the episodic feature appears to be enjoying a new vogue. Metro recently tradescreened "It's a Big Country," containing eight sequences dedicated to the Americanism theme, and starring such personalities as Gary Cooper, Ethel Barrymore, Van Johnson, Fredi-ic March, Keefe Brasselle, Marjorie Main, Keenan Wynn and a host of others. Utilizing the services of seven directors, it was produced by Robert Sisk. At least two others are on tap for 1951-52 filming. Metro is preparing "Three Love Stories," a romantic trilogy which Sidney Franklin will produce, and for which Directors Vincente Minnelli and Gottfried Reinhardt have been set, as have cast toppers Fernando Lamas, Leslie Caron and Pier Angeli. And 20th Century-Fox is packaging five O. Henry stories as "The Full Hou.se," utilizing separate casts, writers and directors under the productional supervision of Andre Hakim. Slated to start next month is the first of the O. Henry quintet, "The Gift of the Magi," which will co-star Jeanne Crain and Farley Granger, with Henry King directing. This will be followed by "The Ransom of Red Chief," "The Cop and the Anthem." "The Last Leaf" and "Clarion Call"—which, at this writing, are uncast. Mary Pickford to Return To Screen for Kramer On tlie heel.s of the literary beat which he scored some weeks ago by acquiring film rights to the life story of Franklin Delano has inked Mary Pickford — once Pro- Roo.sevelt. ducer Stanley Kramer racked up something of a casting coup with the disclosure he known the world around as "America's Sweetheart" Mary Pickford — to return to the screen for her first starring role in 19 years. u Miss Pickford, whose last picture was "Secrets," made in 1933, will topline "The Library," which Kramer will produce next year as a part of his multiplepicture deal with Columbia. A member-owner 'with Charles Chaplin) of United Artists, Miss Pickford described "The Library" as "a picture w-hich stands for everything we Americans hold dear ... I consider the story, and my part in it, an almost sacred responsibility." It is being scripted by Daniel Tarada.sh and Elick Moll. Four Literary Transactions Recorded During Week . . . . Four sales were recorded on the literary market. Columbia purchased "The Good Tidings," a novel by William Sidney, and inked Robert Ardrey to develop the screenplay Another novel, Gw'en Bristow's "Jubilee Trail," was picked up by Republic Bros. Productions acquired "The Longshot," an original w-ith a horseracing background by John Higgins to Aspen Productions, the independent unit headed by directors Robert Wise and Mark Robson, went "Blessed Event," a comedy by Sumner Arthur Long. Samuel Bischoff No-w Back As Warners Producer Returning to the studio with which he was associated from 1933 to 1940, Samuel Bischoff has checked back into Warner Bros, to assume duties as a producer. He resigned his executive berth at RKO Radio some weeks ago. B. B. Kahane, now in his 16th year as an executive and vice-president of Columbia, entered into a new- long-term contract with the company . a fiveway ticket at 20th Century-Fox was Max Showalter, of TV and Broadway, who will function as actor, lyricist, composer, test director and dialog director. Classic Pictures will distribute the British film production of T. S. Eliot's "Murder in the Cathedral" in the U.S. in January, according to Max J. Rosenberg, president of Classic, who recently returned from England. The picture was produced and directed by George Hoellering from a screen play by Eliot. BOXOFFICE November 24, 1951 19
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REMODELING JOB • Oklahoma City Ab
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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L' 44 M A,ikL Model 420 Majestic Fo
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| REFRESHMENT SERVICE You Can Enjoy
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. . keeps i j HOW TO INCREASE CANDY
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' i HOW TO INCREASE CANDY SALES Con
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PATRONS COME TO DINNER AT THE TROPI
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BOXED DINNERS AT DRIVE-IN Continued
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I ' ALPHABETICAL INDEX; Specialized
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ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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Miahavroka, 1035 Cleveland 64 1525
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