Boxoffice-November.24.1951

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i Iki GENERATOR SETS Ask Your THEATRE SUPPLY Ten Maintenance Memos For Projectionisfs I. Have you set up a regular program fc' checking each individual loudspeaker mr for volume, quality and freedom froi noise? 2. Do you ever find yourself tempted t' AVOID COSTLY take carbon tetrachloride from a fire ex tinguisher for cleaning purposes? Why no order a supply of it and avoid the risk o finding the extinguisher empty whei needed? irn "HS" TRANSVERTER
I FOR THE BIGGEST SCREENS it's ASHCRArT BIG-POWERFUL-EFFICIENT ^îupepHIGH FOR THE LARGEST SCREENS 85 TO 110 AMPERES ROTATING CARBON 16 INCH F:1.9 REFLECTOR WATER COOLED CARBON CONTACTS Distributed by: INDEPENDENT THEATRE SUPPLY DEALERS CANADA: DOMINION SOUND EQUIPMENTS, LTD FOREIGN: WESTREX CORP. THE NEW ASHCRAFT HYDRO -ARC USES FULL 20 inch 9mm CARBON 75-85 AMPERES 15 INCH HIGH SPEED REFLECTOR WATER COOLED CARBON NON ROTATING THE HYDRO-ARC IS NOT A CONVERTED 1935 SUPREX TYPE LAMP BUT A 1951 MODEL BUILT ESPECIALLY FOR LARGE THEATRES AND DRIVE-IN'S. COMPANY cs.A! :^MANUFACTURING 36-32 Thirty-Eighth Street ARC LAMP SPECIALISTS for more fhan a quarter century Wrife for lafesf dafa on this lamp Long Island City 1, N. Y. BOXOFFICE 75
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I ! IMM I ne ru^ o^t/ie "T^hîcm T^
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Li,.. . . whether . . . are Wometco
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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f'3 '^// er o/- er '^^'^--^/^î 'O;
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
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s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
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. . The . . The . . Lippert . . Sar
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NEWS AND VIEWS OF THE PRODUCTION CE
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New Mary Pickford Suit In Goldwyn S
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J..._ Montana Theatremen Hold Annua
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kl.. . . . Gene . . Ben . . . Aldri
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Twin City Homewood Trial Is Resumed
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. . After 'Paris' Grosses 250 In Tw
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Hawarden, la.. Comet Is Gutted by F
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aptaiD 'Pat, William Truog Dies; UA
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J CAROLINAS TOA ASS'N ELECTS BOB BR
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Picture Trademark Gone; Stage Is Fi
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Audience Expanding For Adult Pictur
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ATLANTA \risitors on the Row: Horro
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Movietime Reports To Okla. Exhibito
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! a { Wanda I men. ! attending I Li
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Two at Milwaukee In Theatre TV Loop
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J, . . Reports ST . L PUIS Frank Gl
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ottir^ , Dayton 1 and Variety of Da
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. . Lou Cleveland Does Big On Four
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. . Rowland . . Harry ^'mi j Mrs. C
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. . . Free . . Woodrow LOUISVILLE n
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. . Irving RKO Starts Buildup For '
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ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
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Li. fftll mki Death Claims Second F
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MONTREAL . . Filmrow The Motion Pic
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iwnm Int«rpr«*l«« snalysh af la
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* înui^j n Very Good; "^ Good; —
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I I' 1 Worpoth . . C ] Hovono . W W
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1l«ll{^ i „ j 4951 I 4952 , 2!5^
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Opinions on Current Productions; Ex
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I aken I I ATES: ISc per word, mini
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lovember 24, 1951 ection Two Constr
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)k The stage is set for WITH CARPET
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For comfort underfoot— For sound
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Li 11 "ITIVERYBODY Stands to gain f
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' Let us custom-style your carpet a
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i THEATRE REMODELING • Oklahoma C
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REMODELING JOB • Oklahoma City Ab
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Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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iu A CASE FOR SMARTNESS IN DISPLAY
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IL OUT OF THE ORDINARY :' .•«^S:
Page 126 and 127: I ILi. lllii jfKOJI «tU til (Oil f
Page 128 and 129: 1 In designing the auditorium of th
Page 130 and 131: \ ' iA * iiuiicstfili THEATRE IT" A
Page 132 and 133: Out Into the Open for New Ideas Som
Page 134 and 135: 36 The MODERN THEATRE SECTIO^ U Sti
Page 136 and 137: .
Page 138 and 139: DESIGN AND CONSTRUCTION SAVE NOW! E
Page 140 and 141: DESIGN AND CONSTRUCTION Balanced Li
Page 142 and 143: L' 44 M A,ikL Model 420 Majestic Fo
Page 144 and 145: | REFRESHMENT SERVICE You Can Enjoy
Page 146 and 147: . . keeps i j HOW TO INCREASE CANDY
Page 148 and 149: ' i HOW TO INCREASE CANDY SALES Con
Page 150 and 151: PATRONS COME TO DINNER AT THE TROPI
Page 152 and 153: BOXED DINNERS AT DRIVE-IN Continued
Page 154 and 155: m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
Page 156 and 157: REFRESHMENT SERVICE HERE ARE SEVEN
Page 158 and 159: ' | ' HOW TO INCREASE CANDY SALES C
Page 160 and 161: . . CANDY . . OILS . . BOXES . . KE
Page 162 and 163: j ' ' iminate oH Cluster Light Smg
Page 164 and 165: IL A MUST for That Play Area The on
Page 166 and 167: I PROJECTION AND SOUND MEN IN BOOTH
Page 168 and 169: IL PROJECTION AND SOUND Develops a
Page 170 and 171: PROJECTION AND SOUND Here Is How to
Page 172 and 173: RCA Service protects your Box-Offic
Page 174 and 175: Ike (lix^t PROJECTION AND SOUND A V
Page 178 and 179: j PROJECTION AND SOUND Four Well-Pl
Page 180 and 181: j ' ; INTERIOR DECORATING 5. Should
Page 182 and 183: i INTERIOR DECORATING TODAY'S THEAT
Page 184 and 185: 35 YEARS — and still tops! CURTAI
Page 186 and 187: MAINTENANCE AND SANITATION f The Th
Page 188 and 189: ' j Here 's Your Biff DOUBLE FEATUR
Page 190 and 191: ^^K|[i You Can Avoid Fire Losses by
Page 192 and 193: I ' ALPHABETICAL INDEX; Specialized
Page 194 and 195: '. I ^Specialized ^peciai \-t STAGE
Page 196 and 197: ADVERTISING DISPLAY Use the Index o
Page 198 and 199: 179 Pittsburgh 3114 2753 11001 Frig
Page 200 and 201: 200 ' 243 Chicago CONCESSIONS Use t
Page 202 and 203: 90 919 Phila r 1 DECORATING Use the
Page 204 and 205: ' ' FURNISHINGS Use the Index of Ad
Page 206 and 207: 111 4801 Freeport, 321 W. SOlh SI ,
Page 208 and 209: "i; • N '1 I I ' PROJECTION Use t
Page 210 and 211: Semon, L 300 149 1600 848 706 Walte
Page 212 and 213: SANITATION Use the Index of Adverti
Page 214 and 215: 2747 i STAGE EQUIPMENT Use the Inde
Page 216 and 217: 6222 724 ] DRIVE-INS Use the Index
Page 218 and 219: Miahavroka, 1035 Cleveland 64 1525
Page 220 and 221: ' ' DENVER 'Graham Bros., Theatre E
Page 222 and 223: '' i Fire-resistant treatment for,
Page 224 and 225: . { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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