Boxoffice-November.24.1951

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i J Sfoecial ^^mouHtemMt PARAMOUNT liaURES CORP. •1 The best in audience and exhibitor appreciation goes to CENTURY — manufacturers of the finest motion picture projection and sound reproducing equipment. %MVL AdeC 6
J, . . Reports ST . L PUIS Frank Glenn of Tamaroa. 111., who operates the Mount Vernon (111.) Drive-In and the Melody Drive-In near Tamaroa, and Wayne Smith of the Egyptian Drive-In near Herrin have joined to build a 300-car drive-in near DeSoto, 111. Glenn also is building a drive-in near Mount Vernon. Mayor Marshall of Tamaroa heads the group of businessmen who are building a 350-car drive-in on Route 13 west of Marion. J. V, Walker, recently named manager of the Roxy at West Frankfort, 111., a unit of the Fox Midwest ciixuit, was brought to the Missouri Baptist hospital here last week. Fortunately, surgery wasn't necessary and he resumed his duties at the Roxy in a .short time . . . Clarence M. Turley, co-owner with Charles and George Skouras of the Ambassador and Missouri office and theatre buildings, was elected president of the American Institute of Real Estate Appraisers at Cincinnati, Ohio, recently ... A strike of radio engineers kept eight radio stations in the St. Louis area off the air for various periods on November 16. The engineers were given a $5.92 weekly salary boost to $117.92. Maurice Schweitzer, manager of Monogram- Allied Artists, reports good support in this territory for Monogram week, February 10-16 from Barnes hospital are that Bill Weiss, former Republic salesman, is in a very critical condition . . . From Jewish hospital more favorable word came about Ten Lending, Kirkwood exhibitor. He is doing very nicely, responding to the rest and quiet . . . Tom Baker of Bunker Hill, 111., who had been a patient in a hospital at Litchfield, 111., recently, visited Filmrow last week and was warmly greeted by his many friends. Jimmy Bradshaw, veteran Columbia salesman, suffered injuries recently when a tire blew out near Steeleville, Mo. The car Theatre ONE COLOR • TWO COLOR PROGRAMS Covering ONE or TWO WEEKS ONE DAY SERVICE — On Request! • Your Inquiries Solicited • Theatrical Advertising Co. "Serving Exhibitors for 35 Years" 2310 CASS AVE. DETROIT 1, MICH. Phone: WO. 1-2158 BOOK IT WAHOO is NOW!!! the world's most thrilling screen game. NoW being used successFuiiy by hundreds oF indoor and outdoor theatres all over America. Send For complete details. Be sure and give seating or car capacity. Hollywood Amusement Co. 831 S, Wabash Avenue, Chicago S, III. careened across the highway and struck the concrete top of a road drainage pipe and was heavily damaged. Nursing a dislocated toe, chest injuries and a cut near his left eye that required two stitches, Jimmy spent the balance of the week in St. Louis . . . The executive committee of the St. Louis Chamber of Commerce has approved a bill pending in the Missouri general a.ssembly to permit this city again to levy an earnings tax of not more than 1 per cent on the wages and earnings of persons employed in or residing in the city and on the net earnings of business enterprises. Exhibitors seen along Filmrow included Paul Musser, Casey, 111.; Joe Goldfarb, Alton; Gus Boemler, North Alton; Marc Steinberg, East Alton; Tom Bloomer, Belleville; Leon Jarodsky, Paris, 111.; S. Snodgrass, Warrenton; Herman Tanner, Vandalia; B. Temborius, Breese; Tilden Dick.son, Crystal City; Frank X. Reller, Wentzville; Charlie Beninati, Carlyle, and Caesar Berutt, Rolla. Harry C. Arthur of Panchon & Marco has returned to St. Louis from the west coast, while his brother Eddie, president of the St. Louis Amusement Co., has gone to California for a month's stay. R. Hilton of Chicago, central division manager for Altec, was a visitor . . . The screen tower under construction at the drive-in near Carlinville, 111., was blown down in the heavy snowstorm the night of November 6. The drive-in is being built by Mrs. Frieda Paul and the Frisina Amusement Co. $125,000 Midnight Fire Guts Colony in McHenry McHENRY, ILL.—Only ice-laden rubble remained the next morning after a fire discovered at 11:50 p. m. gutted the Colony Theatre earlier this month. The estimated loss from the Sunday morning conflagration was $125,- 000. Firemen from Woodstock, Ringwood. Richmond, Crystal Lake, Wonder Lake, Fox Lake and Wauconda battled the blaze with the McHenry fire department for seven hours to prevent the flames from reaching nearby buildings. The building was owned by R. J. Miller. The fire was discovered 20 minutes after the last of the audience had left the large, onestory, frame stuccoed structure. A frigid wind and considerable ice hampered the firemen in a 12-degree temperature. The American Legion hall across the street was opened and hot coffee was served to the firefighters. Gets Missouri Permit JEFFERSON CITY—The secretary of state's office has issued a certificate of incorporation for the Midcentral Theatres, Inc., 206 North 'Virginia avenue, Reno, Nev., to engage in and conduct a general photographic printing and publishing business. Officers are: President, Hermia A. Rebrock, and secretary-treasurer, Gertrude M. Berger. Milwaukee Council Reports MILWAUKEE—The Better Films council classified 16 films in the first fall report of its preview committee, of which Mrs. H. W. Bain is chairman. The films were listed in three groups: for the family, young people and mature. Kampsville Vaughn Closed KAMPSVILLE, ILL. -The Vaughn Theatre, owned and operated by Earl 'Vaughn, closed Indefinitely recently. S FOR HflPPINeSS SflK€ OF YOU AWDVOURlOVCDONfS «£ WIS ' *^*' D/l/IM^ OF T€€n-fl&6-D(iinQuencv •^hfAr TRACTION THAT HOCtCDm SHomeoTHCwom because lACH m/>THT4Km MOUCNT IS TRuef T«E PIcrUIE THATfXAjy/r T«£ MOSl VKIOUSAKDHfAJTlfSS RACKETS IN AMERICA 'iMOffmmnm'i INA MARKET OF LUSlANDlONOmNi UTUt DID ^HC KMOW '/iatiV Uiv^-j J /^HldHTOfFUNVtOUlB ûwHenufi... WAiwmoim TossEDmo m V5V/CS F/RE ^ MAKING MORE MONEY for EXHIBITORS than any similar picture! Wire, write or phone today for full information about our comp'ete exploitation service including BALLYHOO SOUND-TRUCK MACK ENTERPRISES Mike Edel & Vmce Schomaker, representatives State Theatre Bldg. Now . . . RCA ready Centralia, IlHnois TO STAKE MORE MILLIONS Find out how the RCA Modernization Plan can help you get, now, the right equipment you need to give your house greater patron appeal and boost boxofFice. Gef Ml story Call us . . . today St. Louis Theatre Supply Co. 3310 Olive St., St. Louis 3, Mo. ARCH HOSIER Telephone JE 7974-7975 •••••« BOXOFFICE November 24, 1951 69
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Li,.. . . whether . . . are Wometco
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
Page 15 and 16: DuMont Cannot See Thealre TV Profil
Page 17 and 18: L . . . King . . Handed . . And ôU
Page 19 and 20: f'3 '^// er o/- er '^^'^--^/^î 'O;
Page 21 and 22: i \If you're part of the amusement
Page 23 and 24: T-shirts CHESTER FRIEDMAN EDITOR MO
Page 25 and 26: s California Managers Turn Full Ste
Page 27 and 28: 5t tl*' fm H' Animation in Display
Page 29 and 30: Virginia Exhibitors Plan Theatre Cl
Page 31 and 32: Thanksgiving Boosts Grosses; Vadis
Page 33 and 34: New York Paramount Has 25th Birthda
Page 35 and 36: . . The . . The . . Lippert . . Sar
Page 37 and 38: NEWS AND VIEWS OF THE PRODUCTION CE
Page 39 and 40: New Mary Pickford Suit In Goldwyn S
Page 41 and 42: J..._ Montana Theatremen Hold Annua
Page 43 and 44: kl.. . . . Gene . . Ben . . . Aldri
Page 45 and 46: Twin City Homewood Trial Is Resumed
Page 47 and 48: . . After 'Paris' Grosses 250 In Tw
Page 49 and 50: Hawarden, la.. Comet Is Gutted by F
Page 51 and 52: aptaiD 'Pat, William Truog Dies; UA
Page 53 and 54: J CAROLINAS TOA ASS'N ELECTS BOB BR
Page 55 and 56: Picture Trademark Gone; Stage Is Fi
Page 57 and 58: Audience Expanding For Adult Pictur
Page 59 and 60: ATLANTA \risitors on the Row: Horro
Page 61 and 62: Movietime Reports To Okla. Exhibito
Page 63 and 64: ! a { Wanda I men. ! attending I Li
Page 65: Two at Milwaukee In Theatre TV Loop
Page 69 and 70: ottir^ , Dayton 1 and Variety of Da
Page 71 and 72: . . Lou Cleveland Does Big On Four
Page 73 and 74: . . Rowland . . Harry ^'mi j Mrs. C
Page 75 and 76: . . . Free . . Woodrow LOUISVILLE n
Page 77 and 78: . . Irving RKO Starts Buildup For '
Page 79 and 80: ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
Page 81 and 82: Li. fftll mki Death Claims Second F
Page 83 and 84: MONTREAL . . Filmrow The Motion Pic
Page 85 and 86: ' iLt 0)(flFflC[(iiDDiiJJ]i/iJJD£
Page 87 and 88: iwnm Int«rpr«*l«« snalysh af la
Page 89 and 90: * înui^j n Very Good; "^ Good; —
Page 91 and 92: I I' 1 Worpoth . . C ] Hovono . W W
Page 93 and 94: 1l«ll{^ i „ j 4951 I 4952 , 2!5^
Page 95 and 96: Opinions on Current Productions; Ex
Page 97 and 98: I aken I I ATES: ISc per word, mini
Page 99: lovember 24, 1951 ection Two Constr
Page 102 and 103: )k The stage is set for WITH CARPET
Page 104 and 105: For comfort underfoot— For sound
Page 106 and 107: Li 11 "ITIVERYBODY Stands to gain f
Page 108 and 109: ' Let us custom-style your carpet a
Page 110 and 111: i THEATRE REMODELING • Oklahoma C
Page 112 and 113: REMODELING JOB • Oklahoma City Ab
Page 114 and 115: Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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iu A CASE FOR SMARTNESS IN DISPLAY
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IL OUT OF THE ORDINARY :' .•«^S:
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I ILi. lllii jfKOJI «tU til (Oil f
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1 In designing the auditorium of th
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\ ' iA * iiuiicstfili THEATRE IT" A
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Out Into the Open for New Ideas Som
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36 The MODERN THEATRE SECTIO^ U Sti
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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L' 44 M A,ikL Model 420 Majestic Fo
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| REFRESHMENT SERVICE You Can Enjoy
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. . keeps i j HOW TO INCREASE CANDY
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' i HOW TO INCREASE CANDY SALES Con
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PATRONS COME TO DINNER AT THE TROPI
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BOXED DINNERS AT DRIVE-IN Continued
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m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
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REFRESHMENT SERVICE HERE ARE SEVEN
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' | ' HOW TO INCREASE CANDY SALES C
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. . CANDY . . OILS . . BOXES . . KE
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j ' ' iminate oH Cluster Light Smg
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IL A MUST for That Play Area The on
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I PROJECTION AND SOUND MEN IN BOOTH
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IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
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Ike (lix^t PROJECTION AND SOUND A V
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i Iki GENERATOR SETS Ask Your THEAT
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j PROJECTION AND SOUND Four Well-Pl
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j ' ; INTERIOR DECORATING 5. Should
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i INTERIOR DECORATING TODAY'S THEAT
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35 YEARS — and still tops! CURTAI
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MAINTENANCE AND SANITATION f The Th
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' j Here 's Your Biff DOUBLE FEATUR
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^^K|[i You Can Avoid Fire Losses by
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I ' ALPHABETICAL INDEX; Specialized
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'. I ^Specialized ^peciai \-t STAGE
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ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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200 ' 243 Chicago CONCESSIONS Use t
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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"i; • N '1 I I ' PROJECTION Use t
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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6222 724 ] DRIVE-INS Use the Index
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Miahavroka, 1035 Cleveland 64 1525
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' ' DENVER 'Graham Bros., Theatre E
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'' i Fire-resistant treatment for,
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. { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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