Boxoffice-November.24.1951

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READERS' SERVICE COUPONS For inlonnation on specific aubjocls, companies or products use the coupons below. On broader subjects such as those listed on the opposite side of the coupon, just check the subjects which interest you on that side. Sign your name and address, put m an envelop© and mail. Postage-free postcards ore provided at page 90 to bring you full information- prices, etc., on any ADVERTISED PRODUCT. See the Advertisers List on page 90 and the Index ol Advertised Products on the yellow cards thereafter. The MODERN THEATRE INFORMATION BUREAU 825 Van Brunt Boulevard, Kansas City 1, Mo. Gentlemen: I am interested in the following subjects, companies or : products: ; Be sure to sign your name and address on the other^side. "ii'eMODERN THEATRE INFORMATION BUREAU 825 Van Brunt Boulevard, Kansas City 1, Mo. Gentlemen: I am interested in the following subjects, companies or products: Be sure to sign your name and address on the other side. The MODERN THEATRE INFORMATION BUREAU 825 Van Brunt Boulevard, Kansas City 1, Mo. Gentlemen: I am interested in the ioUoviring subjects, companies or products: The MODERN THEATRE INFORMATION BUREAU 825 Van Brunt BoulevorcL Kansas City 1, Mo. Gentlemen: products: I am interested in the following subjects, companies or j j white screen paint, p56 Sept 1 ot, p23 Mar 3 Interior Masking, elimination Paint, p24 Feb 3 Panoramic vision, pl2 Photos ol, p23 Mar 3 Sept 1 Protecting of, p24 Feb 3 Plastic, pl6 surface Jon 6 Screen beading with theatre paint line, p46 Dec 2, '50 Screen enclosed within easel-type frame, photo of, pl5 Aug 4 Screen painting line, p53 May 5 Screen Presentation issue. Sept 1 able pan, p55 May 5 Popcorn, bumper crop of, p30 Mar 3 Popcorn, educational plan for selling p33 May 5 Popcorn fountain, p34 Aug 4 Popcorn merchandising checklist, pll Dec 2, '50 Popcorn merchandising, special displays, pl6 Feb 3 Popcorn Survey, p32 Oct 6 Portable concession unit, p50 Oct 6 Portable drink dispenser, p58 Mar 5 Pre-mix orange juice dispenser, p55 Sept 1 Preview of popcorn selling trends, p32 Oct 6 Screen tower safety, design, selection of building material, p42 Mar 3 Silk screen printing kit, p53 July 7 Treatments of, pp8, 9, 10, 16 Sept 1 World's largest. Radio City Music Hall, pl6 Ian 6 : SEATING ; AU-veneer chair, p55 Apr 7 S Introduce theatre seat, p49 Ian 6 i Merchandising of, rebuilts, p48 Feb 3 Modernization where the patrons can i : feel it, pl8 lune 2 • NPA regulations regarding, pl6 Oct 6 • Number, variety of chairs for future 5 seasons, pl2 May 5 Photos of new models, pl2 May 5 ; 'j Repairing of, pl8 Ian 6 • Retracting seat, p56 Apr 7 5 Row-spacing, creating new sight : lines, pl8 June 2 Seating fabrics, choosing of, plO May 5 Sealing Service issue, Apr 7 Theatre chairs on the assembly line, pl4 May 5 Two chair models, p55 luly 7 SHOPPING CENTERS Beach, Cape May, N. I., p44 Feb 3 Blueprint for, pl7 Aug 4 Fitting big-town theatre in suburban shopping center, pl8 luly 7 Hancock Village, West Roxbury, Mass,. p44 Feb 3 Indoor drive-in and multiple enterprises, p38 Dec 2, '50 Terrace, Robbinsdale, Minn , as unit of, pl7 Aug 4 Theatre and stores begin life together, designing to fit resort decor, p20 Apr 7 Wynnewood, Dallas, Tex., architect's rendering of, plS Mar 3 SIGNS Attraction signs, treatments of, pIO Oct 6 Engraved plastic directional signs, p54 Aug 4 Highway traffic signs, drive-in traffic control, p48 Mar 3 6 Buffalo, Maintenance One of of, largest, p25 Oct Shea's p49 Feb 3 '50 Plastic directional signs, p48 Dec 2, Plexiglas signs, blacklighting, illuminating, pl2 Oct 6 Tips on sign writing, pll Oct 6 SOUND (See Projection and Sound) SPEAKERS I (See Projection and Sound) In-car speakers, p47 Sept 1 S S In-car speaker wheel lock, p48 Dec : 2, '50 Be sure to sign your name and address on the other side. • Incar units, for use in indoor drive- .T.... ...>••••« in, p39 Dec 2, 50 New type soundhead, p26 Oct 6 Post speakers for special drive-in areas, p53 Mar 3 Soundhead, photo o! new Ballantyne, p26 Oct 6 Straight through optical system, in new soundhead, p28 Oct 6 Unit carries drive-in eound through car radios, pl4 Sept I Weatherproof in-car speakers, p63 June 2 SPOTLIGHTS (See Lighting) STAGE CUBTAINS Curved curtain track, p58 Juno 2 STAGE Achieving stage effects without guii tracks, p28 Dec 2, '50 Contour curtain fits drum stage, ;ô of, p31 Dec 2, '50 Hydraulic orchestra lifts, p21 Mar Photos ot, p28 Dec 2, '50 Pushbutton operation of curtains, p Sept 1 Redesigning of, elimination of mas. ing, p24 Mar 3 Using bandcar without guid« trackp23 Dec 2, '50 STAIRCASES Photos of, p8 July 7 STORAGE Popcorn storing, pll Dec 2, '50 Proper popcorn storage, p42. Sept TAXES Classifying drive-ins for tax purpOMi p46 Mar 3 Cost appraisal, evaluation, p26 F»b TELEVISION All-vinyl screen, also for regular lea ture use, p53 Sept 1 Plastic TV lens, p47 Aug 4 TEMPERATURE CONTROL (See Air Conditioning. Heating. Vea tilation) TICKETS (Sea <strong>Boxoffice</strong>) Ticket booths, at drive-ins, p42 Mot I "Ticket box files tickets numerically p51 Jon 6 TILE Vinyl plastic tile flooring, p55 Sept ] u \ UPKEEP OF THEATBES (See Mointenanc.) Avoiding trouble spots in, maintenance ol, p20 July 7 Personalized designs for lobbies and foyers, plO July 7 Rubber and asphalt cleaning of, p22 July 7 Shrinkage, curling, pitting of, p20 July 7 Stainless steel wall tile, p53 July 7 UPHOLSTERY (See Fabrics, Seating) Plastic upholstery fabric, p56 July 7 Upholstery cleaner, foam type, p46 Dec 2, '50 V VENDING (Se* R.ir.ihm.nt S.nrlce) Coca-Cola vending cart for drive-ins, p53 Feb 3 ^ ,, Coffee dispenser, coin-operated, pM Jan 6 Coin-operated venders, p37 May 5 Dual cup, juice vender, p33 Mar 3 Hot drink machines, results ol tests with, p28 Mar 3 Ice cream freezer, large storage space, p53 Jan 6 In relation to candy survey, pZ7 Ian 6 Portable carbonated drink dispenser for drive-ins, p52 Jan 6 Theatre vender offers two juices, p53 Jan 6 Unique sales appeal technique in popcorn vender, p50 Jan 6 w WALLS Fabric wall covering, washable, p57 Oct 6 Plastic wall finish, p56 Sept 1 Velon plastic as covering of, pl6 Jon 6 WALL DECOHATION (See Decoration) Velon as attractive covering, plo Jan 6 WALLPAPERS (See Decoration) WASHROOMS (Se. Reilroom*) fl Th» MODERN THEATHE SECTIOM B« aur* to alijn four nam* and addraaa on th* othar aids.
You'll find that a beautiful background of Gulistan carpet sets the mood for enjoyment before the show begins. Your patrons appreciate the feeling of luxury underfoot— the atmosohere of charm and sophistication that Gulistan provides. Moreover, in these competitive times, entertainment in style pays off—and redecorating your theatre with style-leading Gulistan carpet will mean more business to your box office! or write to Controct Division, A. & M. Karagheusian, IrK., 295 Ftftti Avenue, New York 16, N. Y. Wow»n on pow«r loonti in tfw U. S. A.
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Li,.. . . whether . . . are Wometco
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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f'3 '^// er o/- er '^^'^--^/^î 'O;
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
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s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
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. . The . . The . . Lippert . . Sar
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NEWS AND VIEWS OF THE PRODUCTION CE
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New Mary Pickford Suit In Goldwyn S
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J..._ Montana Theatremen Hold Annua
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kl.. . . . Gene . . Ben . . . Aldri
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Twin City Homewood Trial Is Resumed
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. . After 'Paris' Grosses 250 In Tw
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Hawarden, la.. Comet Is Gutted by F
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aptaiD 'Pat, William Truog Dies; UA
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J CAROLINAS TOA ASS'N ELECTS BOB BR
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Picture Trademark Gone; Stage Is Fi
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Audience Expanding For Adult Pictur
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ATLANTA \risitors on the Row: Horro
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Movietime Reports To Okla. Exhibito
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! a { Wanda I men. ! attending I Li
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Two at Milwaukee In Theatre TV Loop
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J, . . Reports ST . L PUIS Frank Gl
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ottir^ , Dayton 1 and Variety of Da
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. . Lou Cleveland Does Big On Four
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. . Rowland . . Harry ^'mi j Mrs. C
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. . . Free . . Woodrow LOUISVILLE n
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. . Irving RKO Starts Buildup For '
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ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
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Li. fftll mki Death Claims Second F
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MONTREAL . . Filmrow The Motion Pic
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iwnm Int«rpr«*l«« snalysh af la
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* înui^j n Very Good; "^ Good; —
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I I' 1 Worpoth . . C ] Hovono . W W
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1l«ll{^ i „ j 4951 I 4952 , 2!5^
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Opinions on Current Productions; Ex
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I aken I I ATES: ISc per word, mini
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lovember 24, 1951 ection Two Constr
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)k The stage is set for WITH CARPET
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For comfort underfoot— For sound
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Li 11 "ITIVERYBODY Stands to gain f
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' Let us custom-style your carpet a
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i THEATRE REMODELING • Oklahoma C
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REMODELING JOB • Oklahoma City Ab
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Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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iu A CASE FOR SMARTNESS IN DISPLAY
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IL OUT OF THE ORDINARY :' .•«^S:
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I ILi. lllii jfKOJI «tU til (Oil f
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1 In designing the auditorium of th
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\ ' iA * iiuiicstfili THEATRE IT" A
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Out Into the Open for New Ideas Som
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36 The MODERN THEATRE SECTIO^ U Sti
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.
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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L' 44 M A,ikL Model 420 Majestic Fo
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| REFRESHMENT SERVICE You Can Enjoy
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. . keeps i j HOW TO INCREASE CANDY
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' i HOW TO INCREASE CANDY SALES Con
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PATRONS COME TO DINNER AT THE TROPI
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BOXED DINNERS AT DRIVE-IN Continued
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m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
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REFRESHMENT SERVICE HERE ARE SEVEN
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' | ' HOW TO INCREASE CANDY SALES C
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. . CANDY . . OILS . . BOXES . . KE
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j ' ' iminate oH Cluster Light Smg
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IL A MUST for That Play Area The on
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I PROJECTION AND SOUND MEN IN BOOTH
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IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
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Ike (lix^t PROJECTION AND SOUND A V
Page 176 and 177: i Iki GENERATOR SETS Ask Your THEAT
Page 178 and 179: j PROJECTION AND SOUND Four Well-Pl
Page 180 and 181: j ' ; INTERIOR DECORATING 5. Should
Page 182 and 183: i INTERIOR DECORATING TODAY'S THEAT
Page 184 and 185: 35 YEARS — and still tops! CURTAI
Page 186 and 187: MAINTENANCE AND SANITATION f The Th
Page 188 and 189: ' j Here 's Your Biff DOUBLE FEATUR
Page 190 and 191: ^^K|[i You Can Avoid Fire Losses by
Page 192 and 193: I ' ALPHABETICAL INDEX; Specialized
Page 194 and 195: '. I ^Specialized ^peciai \-t STAGE
Page 196 and 197: ADVERTISING DISPLAY Use the Index o
Page 198 and 199: 179 Pittsburgh 3114 2753 11001 Frig
Page 200 and 201: 200 ' 243 Chicago CONCESSIONS Use t
Page 202 and 203: 90 919 Phila r 1 DECORATING Use the
Page 204 and 205: ' ' FURNISHINGS Use the Index of Ad
Page 206 and 207: 111 4801 Freeport, 321 W. SOlh SI ,
Page 208 and 209: "i; • N '1 I I ' PROJECTION Use t
Page 210 and 211: Semon, L 300 149 1600 848 706 Walte
Page 212 and 213: SANITATION Use the Index of Adverti
Page 214 and 215: 2747 i STAGE EQUIPMENT Use the Inde
Page 216 and 217: 6222 724 ] DRIVE-INS Use the Index
Page 218 and 219: Miahavroka, 1035 Cleveland 64 1525
Page 220 and 221: ' ' DENVER 'Graham Bros., Theatre E
Page 222 and 223: '' i Fire-resistant treatment for,
Page 224 and 225: . { ' j , I Orange juice dispenser,
Page 228: II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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