Boxoffice-November.24.1951

i
Joy N, HOUCk, President, Joy Theaters,
operating 59 theaters in Louisiana, Mississippi,
Arkansas and Texas,
-"/•I
says; "|yg ^g// ^ /^^ gf chewing gum
at our concession counters.
It's good, profitable business
for our theaters."
^^^—i
Yes...ChGwing Gum Improves
Your Profit Picture!
It Pays To Display and Sell
Your Patrons' Favorite Brands
• Yes, people just naturally like to chew gum
at the movies— especially to freshen the taste
and sweeten the breath after they've eaten a
from the refreshment counter.
snack or treat
Chewing gum helps them relax and get extra
enjoyment watching the picture, too.
Take advantage of the popularity of chewing
gum to build extra good will and revenue for
your theater. Display Wrigley's Spearmint,
Doublemint, "Juicy Fruit" and other well
known, fast-.selling brands where patrons can
easily see and buy them. It's good business.
AF743
BOXOFFICE 45