Boxoffice-November.24.1951

READERS' SERVICE COUPONS
For inlonnation on specific aubjocls, companies or products use the
coupons below. On broader subjects such as those listed on the opposite
side of the coupon, just check the subjects which interest you
on that side. Sign your name and address, put m an envelop© and
mail.
Postage-free postcards ore provided at page 90 to bring you full
information- prices, etc., on any ADVERTISED PRODUCT. See the
Advertisers List on page 90 and the Index ol Advertised Products on
the yellow cards thereafter.
The MODERN THEATRE INFORMATION BUREAU
825 Van Brunt Boulevard, Kansas City 1, Mo.
Gentlemen: I am interested in the following subjects, companies or :
products: ;
Be sure to sign your name and address on the other^side.
"ii'eMODERN THEATRE INFORMATION BUREAU
825 Van Brunt Boulevard, Kansas City 1, Mo.
Gentlemen: I am interested in the following subjects, companies or
products:
Be sure to sign your name and address on the other side.
The MODERN THEATRE INFORMATION BUREAU
825 Van Brunt Boulevard, Kansas City 1, Mo.
Gentlemen: I am interested in the ioUoviring subjects, companies or
products:
The MODERN THEATRE INFORMATION BUREAU
825 Van Brunt BoulevorcL Kansas City 1, Mo.
Gentlemen:
products:
I am interested in the following subjects, companies or
j
j
white screen paint, p56 Sept 1
ot, p23 Mar 3
Interior
Masking, elimination
Paint, p24 Feb 3
Panoramic vision, pl2
Photos ol, p23 Mar 3
Sept 1
Protecting of, p24 Feb 3
Plastic, pl6
surface
Jon 6
Screen beading with theatre paint
line, p46 Dec 2, '50
Screen enclosed within easel-type
frame, photo of, pl5 Aug 4
Screen painting line, p53 May 5
Screen Presentation issue. Sept 1
able pan, p55 May 5
Popcorn, bumper crop of, p30 Mar 3
Popcorn, educational plan for selling
p33 May 5
Popcorn fountain, p34 Aug 4
Popcorn merchandising checklist, pll
Dec 2, '50
Popcorn merchandising, special displays,
pl6 Feb 3
Popcorn Survey, p32 Oct 6
Portable concession unit, p50 Oct 6
Portable drink dispenser, p58 Mar 5
Pre-mix orange juice dispenser, p55
Sept 1
Preview of popcorn selling trends, p32
Oct 6
Screen tower safety, design, selection
of building material, p42 Mar 3
Silk screen printing kit, p53 July 7
Treatments of, pp8, 9, 10, 16 Sept 1
World's largest. Radio City Music
Hall, pl6 Ian 6
: SEATING
; AU-veneer chair, p55 Apr 7
S Introduce theatre seat, p49 Ian 6
i Merchandising of, rebuilts, p48 Feb 3
Modernization where the patrons can
i
: feel it, pl8 lune 2
• NPA regulations regarding, pl6 Oct 6
• Number, variety of chairs for future
5 seasons, pl2 May 5
Photos of new models, pl2 May 5
;
'j Repairing of, pl8 Ian 6
• Retracting seat, p56 Apr 7
5 Row-spacing, creating new sight
: lines, pl8 June 2
Seating fabrics, choosing of, plO
May 5
Sealing Service issue, Apr 7
Theatre chairs on the assembly line,
pl4 May 5
Two chair models, p55 luly 7
SHOPPING CENTERS
Beach, Cape May, N. I., p44 Feb 3
Blueprint for, pl7 Aug 4
Fitting big-town theatre in suburban
shopping center, pl8 luly 7
Hancock Village, West Roxbury,
Mass,. p44 Feb 3
Indoor drive-in and multiple enterprises,
p38 Dec 2, '50
Terrace, Robbinsdale, Minn , as unit
of, pl7 Aug 4
Theatre and stores begin life together,
designing to fit resort decor,
p20 Apr 7
Wynnewood, Dallas, Tex., architect's
rendering of, plS Mar 3
SIGNS
Attraction signs, treatments of, pIO
Oct 6
Engraved plastic directional signs,
p54 Aug 4
Highway traffic signs, drive-in traffic
control, p48 Mar 3
6
Buffalo,
Maintenance
One of
of,
largest,
p25 Oct
Shea's p49
Feb 3
'50
Plastic directional signs, p48 Dec 2,
Plexiglas signs, blacklighting, illuminating,
pl2 Oct 6
Tips on sign writing, pll Oct 6
SOUND
(See Projection and Sound)
SPEAKERS
I (See Projection and Sound)
In-car speakers, p47 Sept 1
S
S In-car speaker wheel lock, p48 Dec
: 2, '50
Be sure to sign your name and address on the other side. • Incar units, for use in indoor drive-
.T.... ...>••••« in, p39 Dec 2, 50
New type soundhead, p26 Oct 6
Post speakers for special drive-in
areas, p53 Mar 3
Soundhead, photo o! new Ballantyne,
p26 Oct 6
Straight through optical system, in
new soundhead, p28 Oct 6
Unit carries drive-in eound through
car radios, pl4 Sept I
Weatherproof in-car speakers, p63
June 2
SPOTLIGHTS
(See Lighting)
STAGE CUBTAINS
Curved curtain track, p58 Juno 2
STAGE
Achieving stage effects without guii
tracks, p28 Dec 2, '50
Contour curtain fits drum stage, ;^o
of, p31 Dec 2, '50
Hydraulic orchestra lifts, p21 Mar
Photos ot, p28 Dec 2, '50
Pushbutton operation of curtains, p
Sept 1
Redesigning of, elimination of mas.
ing, p24 Mar 3
Using bandcar without guid« trackp23
Dec 2, '50
STAIRCASES
Photos of, p8 July 7
STORAGE
Popcorn storing, pll Dec 2, '50
Proper popcorn storage, p42. Sept
TAXES
Classifying drive-ins for tax purpOMi
p46 Mar 3
Cost appraisal, evaluation, p26 F»b
TELEVISION
All-vinyl screen, also for regular lea
ture use, p53 Sept 1
Plastic TV lens, p47 Aug 4
TEMPERATURE CONTROL
(See Air Conditioning. Heating. Vea
tilation)
TICKETS
(Sea Boxoffice)
Ticket booths, at drive-ins, p42 Mot I
"Ticket box files tickets numerically
p51 Jon 6
TILE
Vinyl plastic tile flooring, p55 Sept ]
u
\
UPKEEP OF THEATBES
(See Mointenanc.)
Avoiding trouble spots in, maintenance
ol, p20 July 7
Personalized designs for lobbies and
foyers, plO July 7
Rubber and asphalt cleaning of, p22
July 7
Shrinkage, curling, pitting of, p20
July 7
Stainless steel wall tile, p53 July 7
UPHOLSTERY
(See Fabrics, Seating)
Plastic upholstery fabric, p56 July 7
Upholstery cleaner, foam type, p46
Dec 2, '50
V
VENDING
(Se* R.ir.ihm.nt S.nrlce)
Coca-Cola vending cart for drive-ins,
p53 Feb 3
^ ,,
Coffee dispenser, coin-operated, pM
Jan 6
Coin-operated venders, p37 May 5
Dual cup, juice vender, p33 Mar 3
Hot drink machines, results ol tests
with, p28 Mar 3
Ice cream freezer, large storage
space, p53 Jan 6
In relation to candy survey, pZ7
Ian 6
Portable carbonated drink dispenser
for drive-ins, p52 Jan 6
Theatre vender offers two juices, p53
Jan 6
Unique sales appeal technique in
popcorn vender, p50 Jan 6
w
WALLS
Fabric wall covering, washable, p57
Oct 6
Plastic wall finish, p56 Sept 1
Velon plastic as covering of, pl6 Jon 6
WALL DECOHATION
(See Decoration)
Velon as attractive covering, plo
Jan 6
WALLPAPERS
(See Decoration)
WASHROOMS
(Se. Reilroom*)
fl
Th» MODERN THEATHE SECTIOM
B« aur* to alijn four nam* and addraaa on th* othar aids.