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On movie sets .<br />
BETTER<br />
MOVIES!<br />
In movie houses . .<br />
BIGGER<br />
BOX OFFICE!<br />
National<br />
TRAOE-MARK<br />
CARBONAf^CS BIS 5 ^°^-<br />
The "National" carbon arc offers advantages — in making<br />
movies in the studio ... in projecting movies in theatres —<br />
that no other light source can match:<br />
• SMALL SOURCE SIZE<br />
• HIGH BRIGHTNESS<br />
• GREAT POWER FROM ONE UNIT<br />
• WHITE LIGHT<br />
• MINIMUM HEAT PER FOOT CANDLE<br />
This "Big 5" offered by the<br />
"National" carbon arc means<br />
movies of highest technical lighting quality. Shadows are<br />
sharp and dramatic. Depth of focus is excellent. Heat on the<br />
actors is at a minimum. And, when you use the "National"<br />
carbon arc in your projection booth, the picture is at its best.<br />
You gain in quality all along the line.<br />
YOU CAN'T SKMAP ON STUDIO LIGHTING<br />
WITHOUT RISKING BOX OFFICE!<br />
When you order studio or projector<br />
carbons — order "National"<br />
The term "National" it a rvsistcrcd tratie-mark of<br />
I'uion Carbide and Carbon Corporation<br />
NATIONAL CARBON COMPANY<br />
A Division of Union Carbide and Carbon Corporation<br />
30 East 42nd Street New York 17. N.Y,<br />
District Sales Offices: Atlanta. C^hic.iKO. Dallas.<br />
Kansas City. New York, Pittsburgh. San l-rancisco<br />
iN CANADA:<br />
National Carbon Limited<br />
Montreal, Toronto. Winnipeg<br />
18 The MODERN THEATRE SECTIO^l!
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