Boxoffice-November.24.1951

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. . Herb . . General MEMPHIS Exhibitors and distributors met at Paramount to lay plans for raising funds for the Will Rogers Memorial hospital, an annual Christmas affair. Herb Kohn, Malco Theatres executive, was named exhibitor chairman and N. J. Colquhoun, Columbia manager, distributor chairman . . . Frances Jackson, head booker, Columbia, and J. D. Blankenship, businessman, were married at Joseph's Catholic church. St. J. K. Jameson sr., Ritz, Bald Knob, and his son J. K. jr., Belinda, McCrory, were among the Arkansas exhibitors in Memphis. Others included Gordon Hutchins, State, Corning; Roy Cochran, Juroy, North Little Rock: Jimmie Singleton, New, Marked Tree: Malcolm Everett, Arkansas, Mammoth Springs: W. L. Landers, Landers, Bate.sville, Ned Green, and D. D. Flippin, Dell, Dell . . . Legion. Mayfield, Ky., was in . . .Onie Ellis and his sister, Amelia Ellis, who operate the Mason at Mason and the Frayser Drive-In on Highway 51 near Memphis, were among visiting Tennessee exhibitors. John Tedesco is the new assistant shipper Prank W. Carter, branch at Warner Bros. . . . manager, Warner Bros., is back from a company sales meeting in Atlanta . . . Edward Sapinsley, Melco, was elected president of Memphis Community council, social agency . . . Mississippi exhibitors booking on Filmrow included Mrs. Marvin McCuiston, Princess, Booneville; C. H. Collier, Globe, Shaw; Bern Jack.son, Delta, Ruleville: C. N. Eudy, Hous- SELL YOUR THEATRE PRIVATELY Larcest coveraoe hi U.S. No "Net" listings. Higliest reputation for know-lio^ jnil fair dealino. 30 years experience inclndino exiiihition. Ask Better Business Bureau, or our customers. Know your broker ARTHUR LEAK Theatre Specialists 3305 Carutli. Dallas, Texas Telephones: EM 0238 • EM 74S9 CONFIDENTIAL CORRESPONDENCE INVITED 58 MONARCH Theatre Supply, Inc. Neil Blount 492 So. Second St. Memphis. Tenn. ton. Houston; Mrs. Clara Davis, Globe, Shaw; Paul Myers, Center and Strand, Lexington; J. F. Wofford, Eupora, Eupora: J.C. Bonds, Von, Hernando; C. N. Eudy, Houston, Houston; Jack Watson, Palace, Tunica, and Fred Crawford, Ashland, Ashland. . . . Edwin . M. A. Lightman jr., Malco Theatres, made a business trip to Nashville Sapinsley, Malco official, visited relatives in Nashville Kohn, Malco official, went to Oxford, Miss., to see the Tennessee- Ole Miss football game . . . Loew's State gave "Quo Vadis" at an invitational showing Tuesday. The general showing followed the next day. MGM and the State jointly sponsored the opening night's presentation. Robert West, Rex, Centerville; W. F. Ruffin jr., Ruffin Amusements Co., Covington, and Louise Mask, Luez, Bolivar, were other west Tennessee visitors . . . R. B. Cox, owner, has rebuilt his Batesville Theatre, Batesville, Miss., which was destroyed by fire almost two years ago. It opened November 15. Exhibitors Services in Memphis represent Batesville . . . The Paris Drive-In, Paris, Term., closed for the season as did the Sundown Drive-In, also at Paris. Mrs. Norman Colquhoun, wife of the branch manager of Columbia, has been elected chairman for the women's luncheon of Variety Tent 20 for the next six months. Mrs. C. L. Rounsaville, Mrs. James Fly, Mrs. H. Nicholson, Mrs. Ward Carpenter, Mrs. Joe Young, Mrs. Harry Cherry and Mrs. Hollis Holmes served as hostesses at last month's meeting. Last luncheon for the year was scheduled for November 16 ... A New Year's eve jamboree will be held from 10 p. m. to 3 a. m. December 31 at Variety . membership meeting of Variety Tent 20 will be held at noon December 3 to elect directors. Theatre Poster Exchange has entered its second year of serving exhibitors in this territory and "Hank" WerUng is all smiles over the numerous friends he has made since coming to Memphis from New Orleans a little more than a year ago. Motion Picture Theatres in France Statistics show that on Jan. 1, 1951 there were 5,213 motion picture theatres with 35mm equipment and 1,100 with 16mm projectors in France. CONTOUR CURTAINS JUlJUW2^Wll{L[L[i V^^—". ( • STAGE AND AUDITORIUM p. O. Box 1029 INC. Knoxvllie, Tennessee • MURALS • THEATRE DECORATING • RIGGING • TRACKS • controls • l:ghting • wall fabrics MOST MODERN STAGE EQUIPMENT STUDIO IN AMERICA and dimmers OLDEST CAR DISPLAYED—When Leonard D. Vaughn, manager of the Alimar Theatre in Live Oak, Fla., played "Excuse My Dust" on Monday and Tuesday recently, he arranged for a 1900 model Stanley Steamer, owned by a local family and one of the oldest automobiles in the state, to be displayed in front of the theatre for a week in advance of the playdate. The car occasioned so much curiosity that 10,000 people stopped at one time or another to inspect it. R. E. Cannon, president of Cannon Theatres, owner of the Alimar, said that Vaughn also worked out a deal with local merchants to give away an automatic washing machine and a hot water heater and he said the entire campaign was wellplanned and carried out, bringing great credit to show business in Live Oak, Jacksonville Florida Robbed; Bandit Seized JACKSONVILLE—The Florida Theatre was held up Saturday night recently the second time within a year. A man identified as Jack Boyd of Kansas City, Mo., was captured three minutes after he got $229 from the theatre boxoffice. The cashier, Mrs. Higginbotham, related that she received a telephone call at 9:55 supposedly from Boyd's companion who advised her to give the robber all the money she i had. As she started to press the button which rings the alarm in the manager's office, she was warned: "Don't touch that button. I'm across the street and have a rifle aimed at your head. If you don't do as I say, I'll shoot." While she was talking to organist Hal Stanton about the call Boyd stepped up and said, "I'm the robber," whereupon she rolled up some bills, put them in a bank sack and pushed them through the window to him. She then called the police, and two officers who were cruising near there immediately seized Boyd about a block away. Less than a year ago the theatre was held up under similar circumstances, the bandits being arrested about two blocks away. All the money was recovered. Annual 'Christmas Salute' — Variety Clubs-Will Rogers Memorial hospital — November and December — 1951. L /
Audience Expanding For Adult Pictures MIAMI—Considerable interest is reported locally in Filippo Del Giudice's efforts to establish a southern Florida film producing industry. His two-room hotel suite is a veritable museum of motion picture mementoes, including a photo of the Oscar awarded Laurence Oliver but turned over to • Del Giudice for his work on "Hamlet" and "Henry V." EMPHASIZE GOOD WILL The producer was currently in New York on business in connection with a $250,000 suit pending against Italian distributors who failed to deliver certain pictiu-es to him last winter. Del Giudice, who departs from formula in making pictures, was described in the London Mirror as being "laughed at" when he broached the subject of"Henry V" as film material. Vindication of his idea, however, has been supported by other successes such as "The River," filmed in India by Ken Mc- Eldowney who made it contrary to "commercial" standard. George Bourke local columnist, pointed out that this occurred about the time the newly formed Council of Motion Picture Organizations was announcing that Hollywood should stick to "Ma and Pa Kettle" epics and westerns "because they paid off best at the boxoffice." This season, besides "The River," "A Streetcar Named Desire," "A Place in the Sun" and the French "Le Ronde" are all boxoffice successes, and none has the Hollywood formula. This bears out the McEldowney contention that up to now the public has not had much choice but now "the pictures that are doing the best business are these adult films . . . Everyone has underestimated the mentality of film audiences." Del Giudice, says that the reason for any crisis which the motion picture may be facing is not completely television, but the failure of the producers to realize that the norm of intelligence of the American people has been changing during the last 20 years. CLEANLINESS AND COURTESY He grants that pictures still must be made for the public which wants "Ma and Pa Kettle," but insists that the increasing number of filmgoers who want adult pictures also must be served if motion pictures are to maintain the hold they have as the civilized world's No. 1 entertainment and inspirational medium. The success of realistic films, such as "Champion," "The Search," "In Which We Serve," and examples of classicism such as "Hamlet," "Great Expectations" and "Cyrano" indicate definitely that there is a market for films "which people can believe," as Del Giudice puts it. H. N. Hall Shifts to Drive-In LAKE WORTH, FLA.—Harold N. Hall, owner of the Boulevard Drive-In, has appointed Malcolm Estes manager. Estes came to West Palm Beach in 1933 with Florida State, managing the Arcade, Paramount and Palace theatres at various times. In 1945 he came here to Lake Worth to manage the Lake and Worth theatres. John Alsop, Film Pioneer, Relates Requirements for JACKSONVILLE, FLA. — John T. ALsop. who has been active in the motion picture business since its birth over 50 years ago, who has seen radio born and develop Into a great industry and now is witnessing the growth of another screen competitor, television, offers the following guides to success in theatre operation: 1. Show good pictures, which he thinks should also include inspirational, educational and instructional type of films, which also must be entertaining, he says. 2. Maintain a clean, comfortable theatre adequately ventilated, operated by a staff that is unvaryingly courteous. 3. Keep harmony among members of the staff, and harmony between the management and the public. 4. Managers should take an active part in the civic, religious and business life of their communities. SUING ITALIAN DISTRIBUTORS "The importance of managers being on friendly terms with all city, county and state officials cannot be stressed too strongly," Alsop says, "as they can be of inestimable value to the industry many times. Goodwill and harmony between the theatres and the public, as well as with public officials, should be emphasized since without it you have nothing." Alsop feels that some managers are prone to book too many cheap pictures which do not make as much money as the better ones, and that theatres should show more inspirational, educational and instructional pictures, which should also, of course, be entertaining. Just as harmony is necessary between the theatre and the public, so it is necessary within the theatre. If there is not teamwork and cooperation in a theatre from the manager down to the lowliest employe, the theatre cannot function in a manner which will encourage the public to attend. Back in 1898 Alsop opened the Savoy, a five-cent house, and was secretary and treasurer of the Grand, which charged ten cents and was owned by the Montgomery Amusement Co. of which Frank Montgomery was president. MORE SEEKING ADULT FILMS Alsop felt in those days, just as he does now, that the necessary requirements of every successful theatre are cleanliness and courtesy. And from the very beginning, he has felt that since the theatre is an important and necessary institution of a city, the managers should take an active part in the civic, religious and business affairs of that city. He lists these institutions in the order of their importance as he sees them—the home, church, school and theatre. This places and important responsibility on the theatre to be a factor of service and betterment in its community, he points out. "The growth and prosperity of a city are of great importance to the movie industry," says Alsop. Probably no one person has done more to "practice what he preaches" than he has. When he opened his Savoy here in 1898, Jacksonville had a population of 25,000. Today the population of Jacksonville and its environs is 250,000 and many of the big Success industries have been brought as a result of his leadership, including the naval air station, several paper pulp mills and cigar factories. In Alsop's earliest days, Jacksonville was the Hollywood of the U.S.A. with 12 companies making pictures here. Many of the stars active then are still remembered today —Mary Pickford, Alice Nellson, Carlyle Blackwell. Charlie Chaplin and the first glamor girl, or vampire, as they were called in tho.se days, Theda Bara. When the theatres first opened there were only one reel pictures with one .serial a week, each show lasting only 30 minutes. Gene Gauntier starred in the first picture ever made of over one reel, a five-reeler called "From the Manger to the Cro.ss," which was made here and in the Holy Land by the Kalam Co., the directors being Sid Olcott and Bob Vignola. One of the first pipe organs ever played in a film theatre played in the Grand Theatre, bearing out what Alsop still believes 53 years later—that whenever po.ssible there should be some live entertainment on the bill. With S. A. Lynch, Alsop built the Arcade, Palace and Florida theatres in Jacksonville, the Olympia in Miami and the Tampa and Floridan theatres in Tampa. Alsop served as mayor of Jacksonville for 18 years and made the first speech ever made over a radio in the state of Florida. Northtown Robbed Again TAMPA. FLA.—Two men loitered outside the Northtown Theatre late one night recently until all customers had been cared for, then approached the doorman and Mrs. Jeanne Miller, who was in the cashier's cage. At the point of a pistol they scooped up the evening's receipts, approximately S80, and then escaped. This was the second holdup of the theatre this year. Last July two gunmen got away with $900. Now . . . RCA ready TO STAKE MORE MILLIONS Find out how the RCA Modernization Plan con help you get, right now, the equipment you need to give your house greater patron appeal and boost boxoffice. Get full story Call us . . . today SOUTHEASTERN THEATRE EQUIPMENT CO. CHARLOTTE .. ATLANTA ^ JACKSONVILLE .. NEW ORLEANS BOXOFFICE :: November 24, 1951 59
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Page 11 and 12: Fox Earnings for '52 In an Upward T
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Page 37 and 38: NEWS AND VIEWS OF THE PRODUCTION CE
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Page 45 and 46: Twin City Homewood Trial Is Resumed
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Page 53 and 54: J CAROLINAS TOA ASS'N ELECTS BOB BR
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Page 99: lovember 24, 1951 ection Two Constr
Page 102 and 103: )k The stage is set for WITH CARPET
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Li 11 "ITIVERYBODY Stands to gain f
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' Let us custom-style your carpet a
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i THEATRE REMODELING • Oklahoma C
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REMODELING JOB • Oklahoma City Ab
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Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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iu A CASE FOR SMARTNESS IN DISPLAY
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IL OUT OF THE ORDINARY :' .•«^S:
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1 In designing the auditorium of th
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\ ' iA * iiuiicstfili THEATRE IT" A
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Out Into the Open for New Ideas Som
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36 The MODERN THEATRE SECTIO^ U Sti
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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L' 44 M A,ikL Model 420 Majestic Fo
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| REFRESHMENT SERVICE You Can Enjoy
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. . keeps i j HOW TO INCREASE CANDY
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' i HOW TO INCREASE CANDY SALES Con
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PATRONS COME TO DINNER AT THE TROPI
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BOXED DINNERS AT DRIVE-IN Continued
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m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
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REFRESHMENT SERVICE HERE ARE SEVEN
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' | ' HOW TO INCREASE CANDY SALES C
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. . CANDY . . OILS . . BOXES . . KE
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j ' ' iminate oH Cluster Light Smg
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IL A MUST for That Play Area The on
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I PROJECTION AND SOUND MEN IN BOOTH
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IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
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Ike (lix^t PROJECTION AND SOUND A V
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i Iki GENERATOR SETS Ask Your THEAT
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j PROJECTION AND SOUND Four Well-Pl
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j ' ; INTERIOR DECORATING 5. Should
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i INTERIOR DECORATING TODAY'S THEAT
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35 YEARS — and still tops! CURTAI
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MAINTENANCE AND SANITATION f The Th
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' j Here 's Your Biff DOUBLE FEATUR
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^^K|[i You Can Avoid Fire Losses by
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I ' ALPHABETICAL INDEX; Specialized
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'. I ^Specialized ^peciai \-t STAGE
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ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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200 ' 243 Chicago CONCESSIONS Use t
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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"i; • N '1 I I ' PROJECTION Use t
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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6222 724 ] DRIVE-INS Use the Index
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Miahavroka, 1035 Cleveland 64 1525
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' ' DENVER 'Graham Bros., Theatre E
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'' i Fire-resistant treatment for,
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. { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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