Boxoffice-November.24.1951

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TO BETTER BUYING
THE PRODUCT-SERVICE
DIRECTORY
of The MODERN THEATRE
section of BOXOFFICE
5 DECORATING
3 BUILDING MATERIAl
FURNISHINGS
19 STAGE EQUIPMENT
14 PROJECTION
2 AIR CONDITIONING
18 SOUND EQUIPMENT
10 HEATING
1 ADVERTISING DISPIAT
17 SEATING
6 FLOORS and CARPETS
CONCESSIONS
11 INSULATION -ACOUSTICS
21 VENDING MACHINES
9 FURNITURE
12 LIGHTING
=11
J/,
ou/ to
15 SAFETY DEVICES
13 PLUMBING
u6e iit:
1. As will be noted by looking at the above chart,
the theatre equipment and supplies listings are divided
into twenty-three (23) classifications, each numbered heading
keyed to the department of the theatre in which the
materials, equipments and supplies are used. Thus, for
example, if you are interested in items for the projection
room, reference to the chart will show the number of heading
(14) to look for in the following pages. Under each
of these numbered headings you will find numeroias sources
of supply.
Product information, literature, prices, etc., may be
had without obligation by writing direct to any firm listed
herein. Say you saw it in the MODERN THEATRE RED KEY,
please, and if you will mention the key number of the
product in which you are interested (such as 1401—Animated
Screen Effects) it will help the company to identify
exactly the type of product or service you are seeking.
2. In event you are in search of some specific item
of theatre equipment, known only to you by trade name,
and wish to know the manufacturer and source of supply
thereof, refer to our alphabetized listing of MATERIAL
and EQUIPMENT BY TRADE NAMES on pages 1 13 and 1 14
MORE OF THE COUPONS ON PAGE 121
16 SANITATION
^"-^
22 MISCELLANEOUS
20 TICKET OFFICE
• For
DRIVE-IN
Equipment
see
Classification 23
3. PRODUCTS ADVERTISED in this issue ore listed
alphabetically on the cards facing this page and POST-
AGE-FREE POSTCARDS are provided for your convenience
in obtaining full information from the manufacturers without
obligation.
4. To obtain suppliers' literature on broader subects
than those shown in the Alphabetical Listing of Advertised
Products (card) or The Key to Better Buying, use the
coupon below ... or to inquire concerning a specific subject,
company or product, use the reverse side of the coupon.
5. THEATRE EQUIPMENT and SUPPLY DEALERS,
with current addresses, etc., will be found on page 115
and 116.
The MODERN THEATRE INFORMATION BUREAU
825 Van Brunt Boulevard. Kansas City 1, Mo.
Gentlemen: Please have suppliers furnish me with iniomiation on:
n Acoustics n Complete RemodelingH Projection Lamps
n Air Conditioning D Decorating D Seating
n Architectural Service D Drink Dispensers Q Signs and Marquees
D "Black" Lighting D Drive-In Equipment Q Sound Equipoiemt
n Building Material D Lighting Fixtures Q Television
n Carpets D Plumbing Fixtures D Theatre Fronts
n Coin Machines D Projectors Q Vending Equipment
Theatre
Address
CSty
Slate