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Out Into the<br />
Open for<br />
New Ideas<br />
Some of the most ingenious ideas in showmanship,<br />
patron comfort and efficient<br />
operation are being introduced into exhibition<br />
by the operators of drive-in theatres.<br />
At the Cowtown Drive-ln, in Fort<br />
Worth, for example, there is a master control<br />
board in the refreshment service building<br />
which permits patrons to call for service<br />
by merely pushing a button attached to<br />
the in-cor speaker. A huge diagram of the<br />
ramp area has small bulbs representing<br />
the speakers. When several of the bulbs<br />
light up, a ramp boy answers. At the Starlite<br />
Drive-In near Maryville, Mo., the<br />
western motif is used to create atmosphere.<br />
The log building used for refreshment service<br />
is called the chuck house. The ramp girls<br />
are dressed in western garb, and many of<br />
the attendants are dressed as cowboys.<br />
At the Centralia Drive-ln at Centralia, III.,<br />
special attention has been given to the<br />
playground area, as the bottom photo<br />
shows. Attractive cutouts, some novel designs<br />
for the play apparatus, and imaginative<br />
use of paint gives special appeal to<br />
the small fry.<br />
Master control board for refreshn^ent service at the Cowtown Drive-ln,<br />
Fort Worth. Patrons summon ramp boy by pushing button on speaker post.<br />
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fm-<br />
'<br />
Western garb and a loi cabin refreshment building lend a showy<br />
atmosphere to the Starlite Drive-ln Theatre at Maryville, Mo.<br />
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KOj) lU \<br />
Mr^ES-<br />
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An example of how the imaginative touch can make a play area especially attractive for youngsters. It is located at the Centralia Drive In at Centralia, //.<br />
34 The MODERN THEATRE SECTIOI
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