Boxoffice-November.24.1951

. . Irving
RKO Starts Buildup
For 'Snow While'
BOSTON— Nat Levy, eastern division sales
manager, and Terry Turner, national director
of exploitation and publicity for RKO.
conferred with a group of exhibitors and
circuit heads at a luncheon at the Copley
Plaza hotel on the rerelea.se of Walt Disney's
"Snow White and the Seven Dwarfs."
which will be shown in New England during
the week of February 15-24. "That date was
selected to launch the film in all theatres
of size and consequence in your territory because
it will reach the school children during
their late winter vacations." said Levy.
"With 'Snow White' we will show the new
Disney two-reeler, 'The Olympic Elk.' After
all. there are 25.000.000 new Americans awaiting
the return of 'Snow White.'
ELABORATE SETUP PLANNED
The RKO chiefs also visited other New
England exchange cities.
Turner gave the salient points of the
campaign now under way. "We are sending
the original voice of Snow White as well as
Donald Duck and the seven dwarfs to New
England. Also, we will pick a Snow White
from each New England state, along with
a Prince Charming and a chaperon to be
flown to England. Six of these troupes will
tour each theatre playing the film in each
New England state, heralded by a huge radio
and TV promotional campaign. Each theatre
will be a hand-tailored job and individually
treated. We are planning to spend
money in your territory and will follow in
other sections of the country. The campaign
will start off with a bang on Christmas
afternoon on Walt Disney's hour-long
TV program, which will be devoted to 'Snow
White.' the classic that will live forever."
Seated at the head table with Levy and
Turner were Hatton Taylor. RKO branch
manager; Irving Ludwig and Charles Levey
of the Disney office; Samuel Pinanski. ATC:
Paul Keyes. Yankee network; Ernest Hoftyzer
and Frank Dunn of the Boston Hearst papers;
Joe Saxe, Boston Herald-Traveler; John Reid,
Boston Globe; William Ford and Lyman
Armes, Boston Post, and Larry Gardiner.
RKO sales manager.
WIDE EXECUTIVE REPRESENTATION
The following circuit heads and exhibitors
were asked to rise when their names were
called: Max Hoffman and Dan Finn. B&Q;
Ben Domingo. RKO; Chester Stoddard and
Jerry Govan. New England Theatres; Sam
Pinanski, ATC; Phil Berler, E. M. Loew's;
Max Levenson and Ben Rosenthal, Levenson
circuit; Ed Fahey. Shea circuit; Morton and
Fisher Zeitz, Zeitz circuit; Joe Liss. Warner
Theatres; Jerry Crowley, Daytz Theatres;
Richard Smith, Smith Theatres; Seth Field.
Affiliated Theatres; Samuel Kurson. Graphic
circuit; Stanley Sumner, University Theatre;
Roy Burroughs. R&W circuit; Phil Bloomberg,
Salem; Bob McNulty, Marblehead, and
Ben Williams, Joe Cohen, Hy Young and Bill
Mulcahey. Maine and New Hampshire circuit
bookers.
Gift to Stagehand Lou Mello
HARTFORD—A small gathering of local
stagehands joined with Lou Cohen. Loew's
Poll manager, in giving a birthday gift to
stagehand Lou Mello back stage at Loew's
Poll.
BOSTON
peter Johnson, poster boy at National Screen
Service, took honors in both the open pairs
and teams of four events in the annual New
England contract bridge tournament. He
played with Eddie Marcus, nationally known
bridge player from Boston, to win top score
over a large field . "Mac" Farber
and Eddie Ruff of Regal Pictures have a print
of "Bonnie Piince Charlie," the Alexander
Korda color film made in England starring
David Niven. which was shown to the English
actor when he was here for the pre-Broadway
showing of "Nina" with Gloria Swanson
at the Shubert Theatre.
Sympathy to the family of Mrs. Sarah
Farber. wife of the head of Regal Pictures,
of Maynard Sickles of NSS and of Mrs. Irving
Sickles who died recently. She was the mother
and a sister of Harry "Zippie" Goldman, retired
independent distributor . . . Doc Tewksbury
of the Opera House in Stonington, Me.,
made one of his rare trips to the city, conferring
at the Affiliated Theatres office, which
does his buying and booking, and with Eddie
Hosmer of Independent Theatre Supply for
Joe Stanzler closed
his booth equipment . . .
the Boro Drive-In, North Attleboro, except
for weekends. He is planning to go to Arizona,
where he has an interest in a drive-in, to
stay until February.
One of the first to comply with the government
request to send in copper drippings
from carbons is Stanley Sumner of the University
Theatre. Cambridge, who collected 25
pounds . . . Edmund J. Brady, 65. exhibitor
who ran silent films in the Town Hall of
Randolph. Me., died at his home there. When
the Randolph Theatre was built he was the
original manager, retiring several years ago.
The Westfield Theatre, operated by the
Shea circuit, has been closed. It is understood
Shea is negotiating with the CIO for
booth operators. If negotiations are successful
the theatre will immediately reopen. It is
one of five theatres operated by the Shea
circuit in the New England states . .
Walter
.
Diehl. business agent of lATSE Local 182 has
been appointed as employes representative on
the minimum wage board by Commissioner
of Labor John J. Delmonte. Frank Lydon of
Allied Theatres of New England was appointed
to represent the employers on the nineman
board to review and revise the minimum
wage order.
John Latchis, a brother of Spero and Peter,
who supervises the Metropolitan in Leominster,
was in a Brattleboro hospital for observation
. . . Joe Mathieu closed his Keene,
N. H.. Drive-In and went to Pinehurst, N. C,
for two weeks of golf, a game in which he
excels . . . Salesman Saul Simons became a
grandfather again when a daughter gave birth
to her second child, a girl.
Harry Rogovin's son Jerry was married
this week (22^ to Frances Hayes of Chestnut
Hill. His dad is the district manager for
Columbia here ... A new student booker.
Clarence Moon, has been added at Paramount
Mrs. Ira Howes, owner of the New Theatre
in Patten, Me., is ill .
at her home . .
.
Edward Bowen of the Oakfield (Me.) Theatre
is visiting relatives in Connecticut . . .
Tom Duane's son Tom jr. is first string
quarterback for Thayer academy, which keeps
his dad busy watching Saturday afternoon
prep school football games.
NE Allied Theatres
Renames M. J. MuUin
BOSTON— Allied Theatres of .N'
'• Kni-land
re-elected Martin J. Mullin. president ol New
England Theatres, at its annual election. Allied
Theatres of New England has no affiliation
with any national organization.
Vice-presidents elected were Ben Domingo.
RKO Theatres; Samuel Pinanski. American
Theatres Corp.; Al Somerby, Old Howard Theatre,
and Charles Kurtzman, northeastern division
manager, Loews Theatres.
Kurtzman also is secretary, with Stanley
Sumner, University Theatre, Cambridge, as
treasurer. Frank C. Lydon was re-elected
executive secretary. The board of directors is
made up of John J. Ford, Maine & New
Hampshire Theatres; E. Harold Stoneman,
Interstate Theatres; John S, Giles, Giles circuit;
Edward Cuddy, New England Theatres:
Lloyd Clarke, Middle.sex Amusement Co.;
Walter Brown. Boston Garden; James Doyle.
Smith Management, and Harry Feinstein and
Joseph P. Liss of Warner Theatres.
Ad Club of New Haven
Fetes Harry F. Shaw
NEW HAVEN—Over 350 attended a
luncheon
honoring Harry F. Shaw, Loew's PoU
division manager here for the past 18 years,
at a New Haven Advertising club luncheon
at the Towne House last week. The day was
set aside as "Harry Shaw" day in appreciation
of the man "who is always ready and
willing to go allout for the club and the city."
Shaw was lauded as an important factor
in the community in promoting goodwill
among various groups, and in generously
lending his talents and his energies to projects
of all types which have benefited the
city.
Since coming to New Haven in 1933. to
head the Poll houses in eight cities in Connecticut
and southern Massachusetts. Shaw
has been constantly active in club, charitable
and civic events. During World War II he
arranged all tours of motion picture celebrities
who were sent out of Hollywood for
bond-selling activities, and he had a major
role in directing Movietime U.S.A. activities
in Connecticut and Massachusetts recently.
Vincent Youmatz Settles
Contractors Lawsuit
HARTFORD — An out-of-court
settlement
has been reached in the case of Raymond
Decker and Nicholas Florio of Torrington
against Vincent Youmatz. owner of the Sky-
Vue Drive-In there. Amount of the settlement
was not disclosed.
Trial of the action, which involved a contracting
job by the plaintiffs at the theatre,
was held about a month ago in common
pleas court, with Decker and Florio seeking
pa>-ment from Youmatz on work performed
in erecting a building at the drive-in
site. The defendant claimed the job was
not done in a workmanlike manner and was
not completed.
Rhubarb' on Cat Week Stamp
Stamps embossed with the picture of "Rhubarb"
of the Paramount comedy will be issued
by the National Cat Foundation for National
Cat week.
BOXOFFICE Novembfer 24, 1951 NE 79