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Boxoffice-November.24.1951

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. . . The<br />

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CHAMPION<br />

DOUBLE BILL!<br />

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otkMK<br />

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THE -<br />

SCREEN'S GREATEST<br />

TWIN- ACTION HITS!<br />

NOW READY<br />

FOR<br />

BOOKINGS!<br />

CONTACT YOUR LOCAL EXCHANGE<br />

BAY STATE— 36-38 Melrose St.—Boston<br />

CONNECTICUT FILMS— 126 Meadow St.—New Hovon<br />

82<br />

HARTFORD<br />

Ctate Treasurer Joe Adomo, son of the Sal<br />

Adornos of the Adorno-Middletown Theatres,<br />

finally got his World War II service<br />

medals the other day— five years after being<br />

discharged from the army. The Middletown<br />

native and three-time state treasurer received<br />

the medals as a "special bonus" after<br />

completing his latest army reserve officer's<br />

phy.sical examination in Hartford. "The<br />

medals," says Joe, "will be nice to keep as a<br />

niomento. As for the uniform—well. I can't<br />

get into it any more !<br />

The Kupchunos Bros, closed the East<br />

Windsor Drive-In, between East Hartford<br />

and Thompsonville, for the winter. Final<br />

show of the season featured two Paramount<br />

revivals, "Holiday Inn" and "Wake Island"<br />

Rifkin circuit's Jefferson, Springfield,<br />

has a new dinnerware giveaway . . .<br />

The E. M. Loew circuit is running vaudeville<br />

shows on weekends at the 1,800-seat<br />

Court Square, Springfield, managed by Sam<br />

Schechter. The circuit has shuttered the<br />

Riverdale Drive-In, West Springfield, also<br />

supervised by Schechter. During the recent<br />

illness of Hartford Division Manager George<br />

E. Landers, Schechter filled in at the Hartford<br />

offices, along with Jay Finn of the<br />

Hartford Drive-In, Newington.<br />

WORCESTER<br />

jV/Tarjory Giard is the replacement in the<br />

Loew's Poll boxoffice for Laura Mascia,<br />

Dorothy Lamour's recent<br />

who resigned . . .<br />

trip to town gave a columnist a lead on a<br />

story about her first visit to Worcester 18<br />

years ago. At that time she was a beauty contest<br />

winner with a Fanchon-Marco stage<br />

show at the Poli.<br />

Two men were sentenced in superior court<br />

for breaking into the Greendale and stealing<br />

the office safe August 20. Thomas L. Mills,<br />

19. received a six-month term in jail and<br />

William Bourget, 20, got a suspended sentence<br />

for the same period. They took the safe to a<br />

suburban town, where they forced it open and<br />

took $433, mostly in rolled coins.<br />

Broderick Crawford flew up from Washington<br />

for a personal at Loew's Poli. He was<br />

guest at an informal luncheon at the Bancroft<br />

Room and made several radio appearances.<br />

FALL RIVER<br />

n procession down the main thoroughfare,<br />

a visit to the B.M.C. Dm-fee High school<br />

and meeting prominent residents preceded<br />

Broderick Crawford's personal appearance at<br />

the Empire Theatre in conjunction with the<br />

showing of "The Mob" . Capitol Theatre,<br />

managed by James Knight, has changed<br />

its program policy from two to three new<br />

offerings weekly. Shown are pictures which<br />

proved boxoffice hits at the other Yamins<br />

theatres.<br />

Offerings of turlieys were made at several<br />

local theatres the week before Thanksgiving.<br />

Participating theatres included the Park<br />

and Capitol here and the Island Park in<br />

nearby Portsmouth, R. I. . . . The Park, managed<br />

by James MacNamara, is offering<br />

Thursday night dinnerware, silverware, ovenware<br />

or gla.ssware giveaways.<br />

Tickets' Big in Boston<br />

After Nine-Day Bally<br />

BOSTON—A nine-day saturation campaign<br />

for RKO's musical, "Two Tickets to Broadway,"<br />

was executed by Red King, advertising<br />

and publicity chief for RKO Theatres in Bos- :<br />

ton, and Ralph Banghart, director of exploi-:<br />

tation for RKO in New England. The film!<br />

pulled down the biggest gross of the year at^<br />

the 3,500-seat Memorial Theatre.<br />

Tieing in on the huge campaign were the<br />

Boston Sunday Herald and the Boston Trav-<br />

.<br />

eler; Filene's, Jordan's and Kennedy's de-l<br />

partment stores: the New York, New Haven 'j<br />

& Hartford railroad, the Park Sheraton hotels<br />

j<br />

and local radio stations.<br />

A limerick contest with accompanying art<br />

and stories ran a week in the Traveler with<br />

the grand prize an all-expense weekend in<br />

New York for two. This contest closed on the<br />

opening day of the musical with the winner<br />

announced later.<br />

(Average Is 100)<br />

Astor—A Streetcar Named Desire (WB), 4th wk- 130<br />

j<br />

Beacon Hill—The River (UA), 7th wk 60<br />

Boston—Anne of the Indies (20lh-Fox);<br />

Blackmailed (Bell), 2nd wk<br />

' 90<br />

Exeter Street—The Lavender Hill Mob (U-I),<br />

2nd wk 200<br />

Memorial Tw^o Tickets to Broadway (RKO):<br />

Highly Dangerous (LP) _ 190 !<br />

Metropolitan Detective Story (Para); Crazy Over<br />

Horses (Mono) 150<br />

Paramount and Fenway Come Fill the Cup '<br />

(WB)-<br />

Two-Dollar Bettor (Realart) 145 |<br />

State and Orpheum An American in Paris<br />

MGM), 3rd wk 120 '<br />

Trans-Lux—Pool of London (U-I) 90<br />

'Americcm in Paris' Grosses<br />

160 in Second Week<br />

HARTFORD—"An American in<br />

Paris" did<br />

terrific business in a second week at the<br />

Palace, looking good enough to go a nowrare<br />

three-week stand,<br />

Allyn—When Worlds Collide (Para); The Sea<br />

Hornet (Rep) 110<br />

E M. Loew—The Mob (Col); The Magic Carpet'<br />

(Col), 2nd wk 130 ;<br />

Poll—Anne ol the Indies (20th-Fox); Cage ol<br />

Gold (U-1) 115<br />

•<br />

Palace An American in Paris (MGM), 2nd wk 160<br />

Regal—Corsican Brothers (Realart); The Man in<br />

,<br />

the Iron Mask (Realart), reissues 90'<br />

Strand—The Blue VeU (RKO); Lilli Marlene i<br />

(RKO) 140-<br />

WILLIAM RISEMAN<br />

ASSOCIATES<br />

.i^l<br />

Theatre Specialists in<br />

|<br />

I Remodeling and |<br />

I<br />

Redecorating |<br />

162 Newbury Street Boston<br />

>. ALBERT OEZEL PROD., INC<br />

831 So. Wabash—Chicog<br />

g<br />

o Now Booking Your<br />

^ Territory.<br />

BOXOFFICE

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