Boxoffice-November.24.1951

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Li 11 "ITIVERYBODY Stands to gain from this industry- •'-^ wide program to stimulate attendance. But the smart operators are taking active steps now to hold their gains. Make sure your house offers comfort to match the outstanding attractions "Movietime U. S. A." will bring to your screen. Because extra comfort can help keep the line forming at your box office. The best investment in comfort you can make is Heywood-Wakefield seating. Get in touch with your nearest Hej^wood-Wakefield representative today m So and find out for yourself. Heywood-Wakefield, Theatre Seating Division, Menominee, Michigan. Sales Offices: Baltimore, Boston, Chicago, New York. ENCORE Chairs bring the extra comfort that attracts more orchestra patrons. A HEYWOOD- WAKEFIELD AIRFLO Rocking Chair L096S fill loge sections at a profitable premium admission. Ik (01 aaain iiceini The MODERN THEATRE SECTIO^ i !0F
• Each FOR THEATRES OUTSIDE U.S.A. AND CANADA No one else serves the industry like Westrex! FOR STUDIOS EVERYWHERE Ihe complete theatre supply and service organization maintained by Westrex is the answer to every problem concerning equipment for theatres in 62 countries outside the U. S. A. and Canada. Offices in more than 100 cities are staffed with engineers trained by Westrex who have installed over 5000 Wastern Electric and Westrex Sound Systems. These trained engineers also service our systems plus hundreds of installations of other makes. Stocks of spare parts are maintained at all offices. Westrex office also handles complete lines of associated theatre equipment and accessories— including Century Projectors, Ashcraft Arc Lamps, Clancy Curtains and Controls, screens, projection lenses, ticket choppers, carbons, and ventilating equipment. For studios throughout the world, Westrex offers a full line of Western Electric and Westrex studio recording equipment and accessories to meet every recording and re-recording need. These equipments--like Westrex Theatre Sound Systems— are the outcome of many years of research by Bell Telephone Laboratories and the Westrex Hollywood Laboratories. Remember: No matter what you need, Westrex has it! For Theatres outside U. S. A. and Canada Westrex Master, Advanced and Standard Sound Systems all feature the Academy Award-winning Hydro Flutter Suppressor in their sound heads. There's nothing finer! Amplifiers ranging from 15 to 100 watts output and Western Elearic backstage speaker systems offer a choice to meet any theatre's needs. Westrex Master Sound System For Studios Everywhere Westrex offers seven complete recording systems to record on photographic or magnetic film, 35mm or l6mm, variable area or variable density, direa-positive or negativepositive. The re-recorders offer a choice of 100 mil standard, 100 mil or 200 mil push-pull, 35mm or 16mm, photographic, or magnetic. Westrex Standard Magnetic System Research, Distribution and Service for the Motion Picture Industry Westrex Corporation 111 EIGHTH AVENUE, NEW YORK 11, N. Y. HOLLYWOOD DIVISION: 6601 ROMAINE STREET, HOLLYWOOD 38, CAL. WESTIIH EliCIIIC KPOIT ^ cotroiMiON t BOXOFFICE
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I ! IMM I ne ru^ o^t/ie "T^hîcm T^
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Li,.. . . whether . . . are Wometco
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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f'3 '^// er o/- er '^^'^--^/^î 'O;
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
Page 25 and 26:
s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
Page 33 and 34:
New York Paramount Has 25th Birthda
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. . The . . The . . Lippert . . Sar
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NEWS AND VIEWS OF THE PRODUCTION CE
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New Mary Pickford Suit In Goldwyn S
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J..._ Montana Theatremen Hold Annua
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kl.. . . . Gene . . Ben . . . Aldri
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Twin City Homewood Trial Is Resumed
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. . After 'Paris' Grosses 250 In Tw
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Hawarden, la.. Comet Is Gutted by F
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aptaiD 'Pat, William Truog Dies; UA
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J CAROLINAS TOA ASS'N ELECTS BOB BR
Page 55 and 56: Picture Trademark Gone; Stage Is Fi
Page 57 and 58: Audience Expanding For Adult Pictur
Page 59 and 60: ATLANTA \risitors on the Row: Horro
Page 61 and 62: Movietime Reports To Okla. Exhibito
Page 63 and 64: ! a { Wanda I men. ! attending I Li
Page 65 and 66: Two at Milwaukee In Theatre TV Loop
Page 67 and 68: J, . . Reports ST . L PUIS Frank Gl
Page 69 and 70: ottir^ , Dayton 1 and Variety of Da
Page 71 and 72: . . Lou Cleveland Does Big On Four
Page 73 and 74: . . Rowland . . Harry ^'mi j Mrs. C
Page 75 and 76: . . . Free . . Woodrow LOUISVILLE n
Page 77 and 78: . . Irving RKO Starts Buildup For '
Page 79 and 80: ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
Page 81 and 82: Li. fftll mki Death Claims Second F
Page 83 and 84: MONTREAL . . Filmrow The Motion Pic
Page 85 and 86: ' iLt 0)(flFflC[(iiDDiiJJ]i/iJJD£
Page 87 and 88: iwnm Int«rpr«*l«« snalysh af la
Page 89 and 90: * înui^j n Very Good; "^ Good; —
Page 91 and 92: I I' 1 Worpoth . . C ] Hovono . W W
Page 93 and 94: 1l«ll{^ i „ j 4951 I 4952 , 2!5^
Page 95 and 96: Opinions on Current Productions; Ex
Page 97 and 98: I aken I I ATES: ISc per word, mini
Page 99: lovember 24, 1951 ection Two Constr
Page 102 and 103: )k The stage is set for WITH CARPET
Page 104 and 105: For comfort underfoot— For sound
Page 108 and 109: ' Let us custom-style your carpet a
Page 110 and 111: i THEATRE REMODELING • Oklahoma C
Page 112 and 113: REMODELING JOB • Oklahoma City Ab
Page 114 and 115: Are You Planning I To Redecorate Yo
Page 116 and 117: p On movie sets . BETTER MOVIES! In
Page 118 and 119: This deep approach to the interior
Page 120 and 121: lOfp ^ FACING THE PROBLEM-DIAGONALL
Page 122 and 123: iu A CASE FOR SMARTNESS IN DISPLAY
Page 124 and 125: IL OUT OF THE ORDINARY :' .•«^S:
Page 126 and 127: I ILi. lllii jfKOJI «tU til (Oil f
Page 128 and 129: 1 In designing the auditorium of th
Page 130 and 131: \ ' iA * iiuiicstfili THEATRE IT" A
Page 132 and 133: Out Into the Open for New Ideas Som
Page 134 and 135: 36 The MODERN THEATRE SECTIO^ U Sti
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Page 138 and 139: DESIGN AND CONSTRUCTION SAVE NOW! E
Page 140 and 141: DESIGN AND CONSTRUCTION Balanced Li
Page 142 and 143: L' 44 M A,ikL Model 420 Majestic Fo
Page 144 and 145: | REFRESHMENT SERVICE You Can Enjoy
Page 146 and 147: . . keeps i j HOW TO INCREASE CANDY
Page 148 and 149: ' i HOW TO INCREASE CANDY SALES Con
Page 150 and 151: PATRONS COME TO DINNER AT THE TROPI
Page 152 and 153: BOXED DINNERS AT DRIVE-IN Continued
Page 154 and 155: m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
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REFRESHMENT SERVICE HERE ARE SEVEN
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' | ' HOW TO INCREASE CANDY SALES C
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. . CANDY . . OILS . . BOXES . . KE
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j ' ' iminate oH Cluster Light Smg
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IL A MUST for That Play Area The on
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I PROJECTION AND SOUND MEN IN BOOTH
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IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
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Ike (lix^t PROJECTION AND SOUND A V
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i Iki GENERATOR SETS Ask Your THEAT
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j PROJECTION AND SOUND Four Well-Pl
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j ' ; INTERIOR DECORATING 5. Should
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i INTERIOR DECORATING TODAY'S THEAT
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35 YEARS — and still tops! CURTAI
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MAINTENANCE AND SANITATION f The Th
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' j Here 's Your Biff DOUBLE FEATUR
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^^K|[i You Can Avoid Fire Losses by
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I ' ALPHABETICAL INDEX; Specialized
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'. I ^Specialized ^peciai \-t STAGE
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ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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200 ' 243 Chicago CONCESSIONS Use t
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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"i; • N '1 I I ' PROJECTION Use t
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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6222 724 ] DRIVE-INS Use the Index
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Miahavroka, 1035 Cleveland 64 1525
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' ' DENVER 'Graham Bros., Theatre E
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'' i Fire-resistant treatment for,
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. { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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