Boxoffice-November.24.1951

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HOW TO INCREASE
CANDY SALES
Continued from page 56
23. Increase average sale. Train your at- '
Feature Nestl^'s Nationally Advertised —
Nationally Known Candy Bars
tendants to try to increase the amount
'
purchased by the average customer. This
is tactfully done by suggesting additional
purchases, as well as by offering the larger
size. Displaying some confections near the
points where popcorn and soft drinks are
sold will help to increase the average sale.
24. Sampling. The more you acquaint patrons
with your individual confections, the
more they will buy them. Sampling Is
dramatic selling and adds its share of merchandising
excitement. Try offering samples
in a tray on the counter top, with an
attractive sign featuring the item and its
price. Even when samples are not offered
for consumption, interest can be stimulated
by displaying the candy unwrapped and
sliced to show its content. To do this successfully
requires experimenting, but it can
be made another worthwhile method of
building total sales.
25. Encourage initiative. There are innumerable
opportunities for the attendants
Famous Nesfle's Crunch
Milk and Almond Ba
available in both
Se and 10c sizes
to exercise and develop their initiative in
;
connection with the display and sales of
confections. Some managements have
found it pays to reward both the theatre
manager and employes for their efforts in
helping to increase sales.
The job of stimulating sales is never
done. To keep them up to the maximum,
frequent changes must be made and all
of these factors maintained at top level.
THEATRE REFRESHMENT SALES
Breokdown by Products with Comparative Figures
for Indoor Theatres and Drive-Ins
Both S« and 10«: sizes
packed 100 count and 24 count
A favorite of both young and old!
Ne$tl6'$ Chocolate Company, Inc., 60 Hudson Street, New York 13, N. Y.
PLAN YOUR LOBBY PROFITS
ATTRACT MORE CUSTOMERS WITH
AMERICA'S NO- I ROOT BEER FAVORITE"
9^
rMWA
avaWitoftMl
ROOT BEER
No guessing about profits when you
feature nationally advertised DAD'S — The
leader m (he nation's No, 2 soft drink field* . . . roof beer.
Everything about DAD'S is calculated to give you more profit per
odmission. Insist upon low-cost DAD'S for your beverage cup vending
machines or serve it from thirst-whetting DAD'S barrels or dispensers.
A new line of DAD'S vending machine identification strips
and decals . . . barrels, dispensers, glasses, mugs and advertising
is ready to help you net maximum profits.
Write for free booklet: HOW TO MAKE MORE MONEY SELL-
ING DAD'S ROOT BEER. *IU-cciit CAPPKK'S KAILMKU Survey.
DAD'S ROOT BEER COMPANY Fountam Division
2800 N. Talman Ave.—Chicago 18, III.
Indoor Drive-In All U.S.
Products Theatres Theatres Theatres
Candy and Gum 35.9% 9.8% 33.5%
Popcorn 50.2 27.0 48.1
Soft Drinks 9.5 27.3 11.0
Ice Cream Products... 3.4 8.7 3.9
Other Foods 5 22.8 2.6
Cigarets 5 4.4 .9
Total 100. % 100. % 100. %
H you handle only two or three ol the above
classes oi products, instead oi ail six. you can
adjust the table for comparison with your tigures
by adding the above percentages for the products
you sell and dividing each by the total. The
result will produce percentages approximating industry
averages for theatres handling the same
number of products as yours.
Trend to Machine Vending
The trend is increasing toward use of
coin machines in theatre candy and soft
drink merchandising. Fifteen per cent of
all indoor houses are using candy venders
in addition to selling over the counter.
Machines produce one-fifth of their sales.
In dispensing soft drinks, 37
per cent of
all conventional theatres are depending exclusively
upon the cup type of coin machines
for vending carbonated drinks. Six
per cent also use them for serving noncarbonated
beverages. Many houses use
both manual and machine dispensers.
60
The MODERN THEATRE SECTION
t