Boxoffice-November.24.1951

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SfoeccaC ^tutaccftce^Pte^ I PARAMOUNT PICTURES CORP. 1^3 i ^^H ^H I The best in audience and exhibitor appreciation goes to CENTURY — manufacturers of the finest motion picture projection and sound reproducing equipment. 7t
Thanksgiving Boosts Grosses; Vadis and 'Detective Stay Big NEW YORK—The long Thanksgiving weekend boosted business at the majority of Broadway first runs, particularly for the half-dozen newer films, with Friday grosses better than Thanksgiving, always an "at home" day for many New Yorkers. "Quo Vadis" continued its smash business di'ring its second week at the continuous run Capitol and near-capacity at the two-a-day Aster. "Detective Story" again did terrific business in its second week at the Mayfair, and "The Lavender Hill Mob" still packed in the customers in its fifth week at the tiny Fine Arts Theatre. Two long-run pictures, which closed to good returns, were "An American in Paris," which completed seven weeks at the Radio City Music Hall at close to $1,000,000 total gro.ss, and "David and Bath.sheba," which finished a 14-week run at the Rivoli and took in close to $750,000, a record for the 36-year history of the theatre. Both houses brought in new pictures for Thanksgiving day, the Music Hall with another MGM film. "Too Young to Kiss," and the Rivoli with "Fixed Bayonets." The ninth and last week of "A Streetcar Named Desire" at the Warner, and the second and final weeks of "Let's Make It Legal" at the Roxy and "Behave Yourself!" at the Paramount were just fair, and all three houses brought in new films for the holiday. The pictures were "Come Fill the Cup," "Golden Girl" and "Two Tickets to Broadway," the last two Technicolor musicals. "Warpath" also followed "The Desert Fox" at the Globe. (Average Is lOO) Astor—Quo Vadis (MGM). 2nd wk. of two-a-day 110 Bijou—Tales of Hoffmann (Lopert), 33rd wk. of two-a-day 80 Capitol—Quo Vadis (MGM), 2nd wk. of coninuous run 140 Criterion—Tlie Blue Veil (RKO), 4th wk 115 Fine Art:—The Lavender Hill Mob (U-1), 5th wk. 110 Globe—The Desert Fox (20th-Fox), 5th wk 95 Loew's Stale Across the Wide Missouri (MGM), 2nd v/k - 105 Mayfcir Detective Story (Para), 2nd wk 150 Paramount Behave Yourselfl (RKO), plus stage show, 2nd wk 100 Paris—The River (UA), 10th wk. of two-a-day 105 Park Ave—The Clouded Yellow (Col) 115 Radio City Music Hall An American in Paris (MGM), plus stage show, 7th wk 105 fiialto IJnknown World (Lippert) 110 Rivoli—David and Bathsheba (20th-Fox), 14th wk. 85 Roxy—Let's Make It Legal (20th-Fox), plus stage show, 2nd wk SO Sutton—The Browning Version (U-1), 3rd wk ICO Trans-Lux 52nd Street Red Badge ol Courage (MGM), 5th wk 95 Trans-Lux 6th Street Laughter in Paradise (Stratford) 105 Trans-Lux 72nd Street—The tjnlmown Man (MGM) 105 Victoria—Ten Tall Men (Col), 4th wk 105 Warner-A Streetcar Named Desire (WB), 9th wk. 100 Tv7o Holdovers Score Highest in Buffalo BUFFALO — Business continued on an even keel, nothing sensational happening along first run row in the pre-Thanksgiving week. "Streetcar" did very well in a third, advanced price week and "The Tanks Ai'e WHEN YOU NEED SPECIAL TRAILERS 'GOOD' AND F-A-S-r SEND YOUK OROER TO FILM A CK CHICAGO, I32T S. Wabash NEW YORK, 630 NinthAv. BOXOFFICE November 24, 1951 Coming" turned in an average week aided by a good exploitation campaign featuring a mammoth army tank in front of the Paramount. The other leaders were "American in Paris," which—in its third week at that was in second place, and "Two Tickets to Broadway." Buffalo—Anne oi the Indies (20th-rox) 95 Center—A Streetcar Named Desire (WB), 3rd wk...l20 Century—Two Tickets to Broadway (RKO) 100 Cinema The Emperor's Nightingale (Rembrandt).. 90 Lcfayette-Cave of Outlaws (U-I) 95 Paramount— The Tanks Are Coming (WB) 100 Teck—An American in Paris (MGM), 3rd d. t, wk.llS Centreville, Md., Suits Settled Out of Court WASHINGTON—Countersuits between the Center Theatre in Centreville, Md., and two film company salesmen who operate theatres in nearby Church Hill and Chestertown, were settled out of court Friday (16). The lengthy litigation started when the Center sued Paramount, Columbia, RKO and 20th Century-Fox, and the two salesmen, Charles Wingfield and F. B. Klein, who worked for Columbia and 20th-Fox respectively, for an injunction and triple damages amounting to $150,000. The Center charged that the distributors were violating the antitrust laws by conspiring to give Wingfield and Klein a monopoly of first run product. This suit was settled with the film companies when they agreed in February 1950 to give five towns in the disputed area equal availability. The Center, however, continued its suit against Wingfield and Klein, who countered with a suit for $90,000 and an injunction against it and Fox, RKO and Paramount, on the grounds that the agreement was illegal. Under the new agreement, these two suits have been dismissed, and that of Wingfield and Klein against the distributors is expected to be settled shortly by negotiation. Movietime Tours Planned For Four More Areas NEW YORK—The Ass'n of Motion Picture Producers and Council of Motion Picture Organizations have lined up Hollywood person- for a second series of Movietime U.S.A. alities tours, as follows: Louisiana and Mississippi, starting in New Orleans December 2—Anthony Dexter, Julia Adams, Charlton Heston, Lydia Clarke, Frank Faylen, Bruce Bennett, Robert Stack, Jesse White, Margaret Sheridan, Hope Emerson, players: Maxwell Shane. Robert Fellows, Irving Asher, producers: Fred De Cordova. George Sidney, Lillian Burns, directors: Leonard Stern, Dorothy Hughes, writers. New York, starting in Buffalo November 25 and including Albany—Lloyd Bridges, Arleen Whelan, players; Andrew Selt, writer. Rocky Mountain area, covering Utah, Idaho and Montana, starting in Salt Lake City November 25—Keenan Wynn, Dean Jagger, Marshall Thompson, players: Mary McCall jr., writer. Western Pennsylvania, arriving in Pittsburgh November 25—Jody Lawrance, Jack Paar, Mel Ferrer, David Brian. CHAMPION DOUBLE BILL! îlv«»-.^^ THE ' SCREEN'S GREATEST TWIN-ACTION HITS! Edward Sman present* JAMES FENIMORE COOPER'S GREATEST TAU Of ROUSING AOVENTUREI t«N0OlM4 scon • BARNES HINST WILCOXON NOW READY FOR BOOKINGS! CONTACT YOUR LOCAL EXCHANGE BELL PICTURES—630 Ninth Ave., New York City \Also Serving Buffalo) EQUITY FILM— 1001 N. Jersey Ave., N.W.—Washington, D. C. CAPITAL FILM—309 N. 13th Street, Philodelphio 33
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Page 11 and 12: Fox Earnings for '52 In an Upward T
Page 13 and 14: I . .TESTED ... and PROVED imh CEHT
Page 15 and 16: DuMont Cannot See Thealre TV Profil
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Page 21 and 22: i \If you're part of the amusement
Page 23 and 24: T-shirts CHESTER FRIEDMAN EDITOR MO
Page 25 and 26: s California Managers Turn Full Ste
Page 27 and 28: 5t tl*' fm H' Animation in Display
Page 29: Virginia Exhibitors Plan Theatre Cl
Page 33 and 34: New York Paramount Has 25th Birthda
Page 35 and 36: . . The . . The . . Lippert . . Sar
Page 37 and 38: NEWS AND VIEWS OF THE PRODUCTION CE
Page 39 and 40: New Mary Pickford Suit In Goldwyn S
Page 41 and 42: J..._ Montana Theatremen Hold Annua
Page 43 and 44: kl.. . . . Gene . . Ben . . . Aldri
Page 45 and 46: Twin City Homewood Trial Is Resumed
Page 47 and 48: . . After 'Paris' Grosses 250 In Tw
Page 49 and 50: Hawarden, la.. Comet Is Gutted by F
Page 51 and 52: aptaiD 'Pat, William Truog Dies; UA
Page 53 and 54: J CAROLINAS TOA ASS'N ELECTS BOB BR
Page 55 and 56: Picture Trademark Gone; Stage Is Fi
Page 57 and 58: Audience Expanding For Adult Pictur
Page 59 and 60: ATLANTA \risitors on the Row: Horro
Page 61 and 62: Movietime Reports To Okla. Exhibito
Page 63 and 64: ! a { Wanda I men. ! attending I Li
Page 65 and 66: Two at Milwaukee In Theatre TV Loop
Page 67 and 68: J, . . Reports ST . L PUIS Frank Gl
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Page 71 and 72: . . Lou Cleveland Does Big On Four
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Page 75 and 76: . . . Free . . Woodrow LOUISVILLE n
Page 77 and 78: . . Irving RKO Starts Buildup For '
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Li. fftll mki Death Claims Second F
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MONTREAL . . Filmrow The Motion Pic
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I I' 1 Worpoth . . C ] Hovono . W W
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Opinions on Current Productions; Ex
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lovember 24, 1951 ection Two Constr
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)k The stage is set for WITH CARPET
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For comfort underfoot— For sound
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Li 11 "ITIVERYBODY Stands to gain f
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' Let us custom-style your carpet a
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i THEATRE REMODELING • Oklahoma C
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REMODELING JOB • Oklahoma City Ab
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Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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iu A CASE FOR SMARTNESS IN DISPLAY
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IL OUT OF THE ORDINARY :' .•«^S:
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I ILi. lllii jfKOJI «tU til (Oil f
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1 In designing the auditorium of th
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\ ' iA * iiuiicstfili THEATRE IT" A
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Out Into the Open for New Ideas Som
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36 The MODERN THEATRE SECTIO^ U Sti
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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L' 44 M A,ikL Model 420 Majestic Fo
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| REFRESHMENT SERVICE You Can Enjoy
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. . keeps i j HOW TO INCREASE CANDY
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' i HOW TO INCREASE CANDY SALES Con
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PATRONS COME TO DINNER AT THE TROPI
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BOXED DINNERS AT DRIVE-IN Continued
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m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
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REFRESHMENT SERVICE HERE ARE SEVEN
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' | ' HOW TO INCREASE CANDY SALES C
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. . CANDY . . OILS . . BOXES . . KE
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j ' ' iminate oH Cluster Light Smg
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IL A MUST for That Play Area The on
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I PROJECTION AND SOUND MEN IN BOOTH
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IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
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Ike (lix^t PROJECTION AND SOUND A V
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i Iki GENERATOR SETS Ask Your THEAT
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j PROJECTION AND SOUND Four Well-Pl
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j ' ; INTERIOR DECORATING 5. Should
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i INTERIOR DECORATING TODAY'S THEAT
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35 YEARS — and still tops! CURTAI
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MAINTENANCE AND SANITATION f The Th
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' j Here 's Your Biff DOUBLE FEATUR
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^^K|[i You Can Avoid Fire Losses by
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I ' ALPHABETICAL INDEX; Specialized
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'. I ^Specialized ^peciai \-t STAGE
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ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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200 ' 243 Chicago CONCESSIONS Use t
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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"i; • N '1 I I ' PROJECTION Use t
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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6222 724 ] DRIVE-INS Use the Index
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Miahavroka, 1035 Cleveland 64 1525
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' ' DENVER 'Graham Bros., Theatre E
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'' i Fire-resistant treatment for,
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. { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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