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Boxoffice-November.24.1951

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DESIGN AND CONSTRUCTION<br />

Balanced Lighting in Theatre Lounge<br />

FALL<br />

and<br />

WINTER<br />

WEIGHT<br />

Creators of<br />

Distinctive<br />

Uniforms<br />

for<br />

Every<br />

Purpose<br />

Write for<br />

full<br />

information<br />

Samples<br />

and<br />

illustrations<br />

will follow.<br />

Ata/uu^'^u^efv^HC'<br />

Our 8Ut Year.<br />

Harold J. D'Ancona, Pres.<br />

Dept. B, 625 S. State St., Chicago S, III.<br />

Television lighting techniques, providing a small amount of outside light to avoid brightness contrasts be<br />

tween the screen and surrounding areas, have been used in the theatre lounge on the Italian liner Contt<br />

Biancamano. A combination of fluorescent and incandescent fixtures are employed.<br />

Patrons are coming back —<br />

is youg<br />

THEATRE<br />

READY?<br />

llial first iiiipressioii<br />

cuiiiils aiul y o ii r<br />

liuiise will<br />

be plenty<br />

impressive with a<br />

renovated front l)><br />

,„ „ I»ol)loeki<br />

RECENTLY MODERNIZED<br />

BY POBLOCKI AND SONS:<br />

FoK-Bay Theatre, Milwaukee, Wis.<br />

Canal Drive-in, Tucumcari, N.M.<br />

Moonlite Drive-in, South Bend, Ind.<br />

Palo Theatre, Lowell, Ind.<br />

State Theatre, Westervllle, Ohio<br />

State Theatre, Spring Valley, Minn.<br />

Louisa Theatre, Carnegie, Pa.<br />

Times Theatre, Chisholm, Minn.<br />

AOT MnUU.. mofcrio/s are<br />

if'ill<br />

ll»» 5. KINNICKINNIC AVt.<br />

MILWAMIICE 1. WISCONSIN<br />

available<br />

Balanced lighting, pictorial beauty<br />

and tasteful decoration are the striking<br />

features of the motion picture lounge on<br />

the Italian liner Conte Biancamano, shown<br />

in the accompanying photograph.<br />

The lighting follows the same techniques<br />

used for television, where it has been found<br />

advisable to furnish a small amount of<br />

outside light to avoid brightness contrasts<br />

between the screen and the surrounding<br />

areas.<br />

Fluorescent lamps and fixtures<br />

recessed<br />

in a wide overhead cove provide a level of<br />

approximately five footcandles of illumination<br />

distributed uniformly throughout the<br />

ONE-DAY SERVICE<br />

Send those<br />

worn-ODt<br />

door<br />

closers to us for<br />

repair<br />

We REPAIR and RECHARGE oil types of<br />

FIRE EXTINGUISHERS<br />

Sales and Service on all Safety Equipment<br />

Write for Prices and Catalogues<br />

MINNESOTA FIRE EXTINGUISHER CO, INC.<br />

2476 University Avenue, St. Poul 4, Minnesota<br />

room. Fourteen-watt T-ia fluorescen<br />

tubes are installed end-to-end close to th(|<br />

edge of the cove and an extra baffle ha;<br />

been used to soften the bright spot immediately<br />

above the lamp in the cove. Because<br />

the level of lighting is low enough<br />

it is not necessary to dim these lights<br />

while watching the screen.<br />

Glass-covered fluorescent lighting fixtures<br />

mounted to the ceiling and each containing<br />

four fluorescent tubes, are turnec<br />

off during the show, but provide extra illumination<br />

for the auditorium between:<br />

performances. Warmtone lamps, whose, \<br />

color tone closely approximates that of in-;|<br />

candescent lighting, are used throughout;<br />

the theatre and provide a soft pleasing atmosphere.<br />

The room was designed on the engineering<br />

advice of Johan Kromhout of Sylvania<br />

Electric Products, Inc.<br />

TICKET MACHINES<br />

A* Low ai<br />

$12500<br />

WE<br />

REPAIR<br />

REBUILD<br />

ALL<br />

OLD AAACHINES TAKEN IN TRADE<br />

30EAST ADAMS ST.<br />

MCT0in4)PS.WllL3»I<br />

TICKET REGISTER INDUSTRIES<br />

CHICAGO CO (3> fV<br />

ILL I<br />

I<br />

42<br />

The MODERN THEATRE SECTION<br />

h

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