Boxoffice-November.24.1951

I
i P'8
:
Appraising
'
Hold-up
I
Aua
1 pump-Iei
k_
percenlagi ge of theatres handling, plO
4
custard freezer, with side
cabinet, p53 May 5
Soil ice cream freezers, discussion ol,
p27 Mar 3 ,., ., c to
Table model freezer, p51 May 5; p62
Transparent display unit, p57 Feb 3
I
INSURANCE
Analysis ol lire insurance programs,
Oct 6
for lire
,
insurance, pil
Burglary insurance, p48 Oct 6
Fire, tornado and miscellaneous, p48
insurance, p49 Oct 6
General liability, p49 Oct 6
Ways a theatre owner may be over
insured, p44 Oct 6
Workmen's compensation insurance.
p49 Oct 6
IMTERCOMMtJNICATlON SYSTEMS
Intercom unit for drive-in, p61 June 2
Unit with privacy lamp, p56 July 7
INSECT CONTROL
Magic log as insect killer at driveins,
p49 Sept 1
LAMPS
(See Lighting)
LANDSCAPING
At the drive-in, p9 Feb 3; p46 July 7
Grading lor best water drainage, p46
Jan 6
Problems involved at diive-ins, p4B
July 7
LIGHTING
(See Lighting, Projection and Sound)
Achieving continuity ol shape and
color in sign lighting, pl2 Oct 6
Cluster light lampholder, p56 Aug 4
Cove lighting in lobby, pl7 Dec 2, '50
Drive-In cluster lights, p54 Mar 3
Emergency lighting unit, p58 June 2;
p56 Oct 5
Fluorescent lamp, p59 May 5
Flourescent lighting system, extra
shallow, p46 Dec 2, '50
For decorative effect, p9 Jan 6
Getting enough marquee light, p8
Oct 6
Incandescent spotlight,
system, p60 May 5
new optical
Lighting and Display issue, Oct 6
Portable emergency floodlight, p58
May 5
Portable lighting unit, p57 Oct 6
Powerful outdoor spotlight, p53 Sept 1
Remodeling of lighting system, pl2
Jan 6
Striking use of in illuminating front,
pl4 Aug 4
Swivel light, p56 Oct 6
Ultraviolet fluorescent lamp, cold
cathode, p53 Apr 7
LOBBIES
Architects rendering of, pl6 Mar 3
Poster cases, as eye catchers, p24
May 5
Treatments of, pl7 Dec 2, '50; plO
Mar 3; ppll, 14, 20 Apr 7; p24 May
5; p8 June 2; p35 Aug 4
Use of tile in, pplO, 11 July 7
LOUNGES
(See Restrooms)
Photos of, remodeled, pIO Apr 7
Treatment of carpet in, pl2 July 7
Unique treatment of, ppl6, 17 Aug 4
Adaptable vacuum cleaner, wet and
dry pickup, p54 Jan 6
Air filters, grilles, louvers, p24 Oct 6
Air washers, cooling towers, evaporative
condensers, p24 Oct 6
All-purpose floor maintenance unit,
p57 Feb 3
Aluminum scaffold, p53 July 7
A Manual of Preventive Maintenance
for Theatre, plO June 2
Asphalt tile preserver, p58 June 2
Avoiding tile trouble spots, pp20, 21
July 7
Birdproofing material, p58 Oct 6
Care for your carpeting, p26 Dec 2, '50
Care of brickwork, roofing, roof parapets,
pl6 July 7
Combination vacuum cleaner, p52
Ian 6
Concession profits outweigh floor
care, p20 Aug 4
BOXOFFICE
Exterior building surfaces, pll June 2
Exterior theatre displays, maintenance
of, p25 Oct 6
Flat-roof construction, p24 Aug 4
Floor cleaner, bactericide. p56 June 2
Floor maintenance unit with 12-inch
expanse, p56 Sept 1
Floor scrubber with interchangeable
parts, p61 June 2
Gasoline rotary mower, p53 Sept 1
Getting winter off the floors, pl4
July 7
Guttering, downspouts and roof
drains to sewer, p24 Sept I
Heavy-duty vacuum, portable,
Feb 3; p59 May 5
p55
Housekeeping, as vital as screen feature,
p45 June 2
Lightweight shampoo scrubber, p50
Jan 6
Liquid germicide-deodorizer, p54
Sept 1
Liquid synthetic detergent, p58 Oct 6
Liquid wax, p53 July 7
Look before you laugn, p24 June 2
Mopping of linoleum, dangers of,
p23 Dec 2, '50
Motorized mower for drive-ins, p53
Jan 6
NPA regulations regarding, pl6 May
pl6 Oct 6
5;
Of seating fabrics, pll May 5
Power mower for drivs-ins, p53 Aug 4
Property maintenance allowed by
NPA, p43 Dec 2, '50
Proper soaps, waxes, for prolonging
floor life, p30 July 7
Removing beverages, popcorn from
carpets, p21 Aug 4
Restroom inspection checklist, pl4
Jan 6
Resurfacing material, p53 July 7
Roof drainage, water disposal, p24
Sept 1
Roof surfaces, as providing protection,
p24 Aug 4
Rug scrubber, p49 Dec 2, '50
Rug carpet shampooer, p53 Apr 7
Self-propelled power mower, p57
Mar 3
Skylights and monitors, p25 Sept 1
Solving ice cream cleaning problems,
p21 Aug 4
Solving candy maintenance problems,
p21 Aug 4
Stacks, ventilators, process exhausts,
p25 Sept 1
Stretchable hose, fits any vacuum,
p60 May 5
Surface finishing, p25 Aug 4
Swivel-action sickle mower, p56 Apr 7
Theatre exterior preventive maintenance,
plO June 2
Trimmer-type mower, p54 Sept 1
Trouble spots in, pll Apr 7
'Two power mower units, p53 July 7
Types, care of skylights, p24 Sept 1
Upholstery shampooer, fully automatic,
p58 May 5
Water seepage, preventives against,
p30 June 2
Wax as floor protector, pl5 Dec 2, '50
Winterizing theatre floors, pl5 Dec
2, '50
M
MARQUEES
Design for narrow front, p40 Aug 4
Maintenance of, p25 Oct 6
New-style slanting marquee, pl8
July?
Photos of, p48 May 5; p47 Aug 4; ppB,
9, 10 Oct 6
Remodeling of, to attract more interest,
pIO Apr 7
Sign contest winners, photos of, pl5
Mar 3
Soffit lighting, pl8 Aug 4
Three-sided marquee, photo of, p22
May 5
Trend to giant size in luminous fronts,
p8 Oct 6
Types of best display at drive-ins,
p48 May 5
Variety in size and color, p9 Oct 6
Wiring of at drive-ins, p47 May 5
MATS
(See Floor Coverings)
Anli-latigue matting, p53 Aug 4
Sponge matting, p55 Oct 6
MERCHANDISING
Adding proiits with seasonal specials,
p3 Dec 2, '50
'Alice in Wonderland' balloons, as
selling item, p53 Sept 1
Candy merchandising counter cards,
p42 June 2
Drive-in fronts, photos of, as sellmg
point, pplO, 11 Feb 3
Diagram for candy case display, plD
Dec 2, '50
Licorice assortment
.
m colorful package,
p61 June 2
Mass display, circus theme as refreshment
sales booster, p32 Mar 3
Peanut-beverage linn tiaup, p34 June 2
Planning conceaslons lor convenience,
p37 July 7
Popcorn, educational plan lor selling,
p33 May 5
Popcorn mercnandising table, p33
Oct 6
Preselling the remodeled theatre to
the patron, pM Apr 7
Refreshment merchandising, without
an expensive setting, p33 June 2
Self-service at drive-in concession
stands, pl2 Feb 3
Selling the remodeled theatre lo patrons,
pl8 May 5
Templing the tourist trade, ppl6, 17
June 2
Three-dimensional sign spotlights
concessions, p53 Apr 7
Tips on sign writing and display, pll
Oct 6
Windowbox candy merchandiser, p30
Mar 3
MINIATURE TRAINS
Additional promotion ol, p5l Apr 7
Installation, photo of, p52 Oct 6
Miniature trains, photos of, pp4G, 47
Apr 7
MURALS
Congruity with carpet patterns, p26
July 7
New product, p49 Jan 6
Unique decor of auditorium mural,
pi? Dec 2,
NEW PRODUCTS
'50 N
Adaptable vacuum cleaner, wet and
dry pickup, p54 Jan 6
Adhesive, glues tile to plaster, wallboard,
p63 June 2
Air tillers for forced air heating system,
p54 Apr 7
Air freshener, circulator, p56 May 5
Air freshener, deodorant. p54 Apr 7
'Alice in Wonderland' balloons, p53
Sept 1
All-plastic screen, fire resistant, p55
Apr 7
Ail-purpose floor maintenance unit,
c57 Feb 3
All-veneer chair, p55 Apr 7
All-vinyl screen, tor TV and regular
features, p53 Sept 1
All-vinyl theatre screen, p51 Jan 6
Aluminum scaffold, pS3 July 7
Anti-fatigue matting, p53 Aug 4
Asphalt tile preserver, cleaner, p58
June 2
Attractive
Aug 4
gum display case, p53
Automatic coffeemaker, for drive-ins,
p54 Aug 4
Automatic ice cream vender, p54
Jen 6
Automatic hand dryer, p53 Aug 4
Automatic popcorn vender, p55 Feb 3
Automatic juice vender, p5b Oct 6
Beef and pork barbecue, canned, p54
July 7
Beverage dispenser, fountain drink
mixer, p56 Feb 3
Bill clip for cash drawer, p53 Feb 3
Bird-proofing material, pS8 Oct 6
Bobtail soda fountain, p55 July 7
Butter dispenser, p55 Aug 4
Candy-covered chocolates, in nickel
pack, p5S Aug 4
Candy display rack, p46 Dec 2, '50
Candy floss machine, p54 Feb 3
Carbon air purifier, p51 Jan 6
Carbonated drink dispenser, carved
on back, p52 Jon 6
Cardboard hot dog dispenser,
Aug 4
p54
Ceiling air diffuser, p56 Oct 6
Ceiling air distributor for non-recessed
installation, p4£ Dec 2, '50
Changeable face sign for theatres,
p50 Jan 6
Chocolate drink for theatres, p58
Sept 1
Christmas candy stocking, p57 Oct 6
Cluster lights for drive-in. p54 Mar 3
Cluster light lampholder, p56 Aug 4
Coca-Cola vending cart, for driveins,
p53 Feb 3
Coffee dispenser, automatic coinoperated,
p54 Jon 6
Coin changer base, p47 Nov 3
Coin changer, semi-automatic, p53
Feb 3
Coin-changer, with penny weighing
scale, p53 May 5
Combination ice shaver and case,
p53 Apr 7
Combination vacuum, p52 Jan 6
Continuous carbon burner, p56 May 5
Convex screen, polarized light, p49
Dec 2, '50
Counter surfacing material, p55 July 7
Curved curtain track, p58 June 2
Decorative mirror, p58 Oct 6
Double orm reel end signal. p55
Mar 3
Draw-oil spigot lor ice cream Ireezer,
p60 June 2
^, . .
Drink-spilling preventive, p54 *"9 *
Drink vendor, oilers two Juices, p53
Jon 6
Drive-m lireworks line, p57 May 5
Drive-in playground merry-go-round,
P^ '°" ^
. « r K 1
Drive-in screen coating, jpo/ reo J
Dual cup. juice vender, p33 Mar 3
Easy-clean glass block lace linish,
pb4 June 2
Electric floor mot, p49 Jan 6
Electro Ireeze soil ice cream freezers,
p53 Aug 4
Eloven-ton package air conditioner,
p54 May 5
Emergency lighting unit, p58 June 2;
p55 Oct 6
4
Fabric wall covering, washable, po7
Engraved plastic
pM Aug
directional signs,
Oct 6
Fiberglas ceiling board, non-combusiible,
acoustical, p55 Feb 3
Film patching weld, p57 Apr 7
Fiie-relardant paint, p46 Dec 2. '50
Flameproolmg service, as lire protection,
p57 Mar 3
Floor cleaner, bactericide, p58 June 2
Floor mainienance unit with 12-inch
expanse, p55 Sept 1
Floor scrubber with mterchangeable
parts, p61 June 2
Fluorescent lamp provides
illumination, ph9 May 5
general
Fluorescent lighting system, extra
shallow, p46 Dec 2, '50
Frozen custard, batch ice cream freezer,
gravity-fed, p56 Mar 3
Frozen juice dispenser, p55 Oct 6
Gasoline rotary mower, pS3 Sept 1
Germicidal product, applied with oust
mop, p55 Aug 4 _ ,
Germicidal unit, p55 Oct 6
Gum display stand, p53 Feb 3
Heavy-duty vacuum, portable, p55
Feb 3: pS9 May 5
Hot and cold dispenser, serves 12
drinlis per minute, p53 Sept 1
Hot dog heater dispenser, p53 Jon 6
Hot dog unit, thenmostatic control,
p62 June 2
Ice cream custard Ireezer, automatic,
p57 May 5
Ice cream freezer with large storage
room, p53 Jan 6
Ice Selmix dispenser, space saver,
p54 July 7
Illuminated directional signs, p53
Feb 3
Incandescent spotlight,
May 5
system, p60
new optical
In-car heater, infra-red radiation,
p53
In-car healer,
Feb 3
all-electric, two hose,
p54 Feb 3
In-car speaker lock, wheel p48 Dec
2. '50
Induced draft cooling towers, p53
Mar 3
Insulating roof tile,
, ..
noncombustible,
p58 June 2
Intercom system, p61 June 2; pbb
I"'y ^
, . «
Interior white screen paint, p5t>
Sept 1
Junior 16mm projector,
, .
redesigned.
J
p56 Mar 3
Lemon drops, packaged lor theatres,
p55 May 5
Licorice assortment m colortul package,
p61 June 2
Lighted peanut merchandiser, p53
Mar 3
Lightweight uniform material, p55
Lightweight vacuum cleaner, pob
Oct 6
Liquid germicide, deodorizer, p54
Sept 1
,„ „ -
Liquid synthetic detergent, p58 Oct 6
Liciuid wax. p53 July 7
Lollipops incorporate plastic toy
handle. p59 June 2
Low cost duplication. p51 Jan 6
Merry-go-round, as playground device,
p54 Mar 3
Microphone for drive-ins. p49 Jan 6
Milk shake freezer model. p55 Sept 1
Minut-bun sandwich unit, prevents
leakage, p55 Aug 4
Mix-storage cabinet, pS4 Aug 4
Motorized mower for drive-in maintenance,
p53 Jan 6
Multi-colored decals. decorate orange
juice dispenser, p54 May 5
New scoop popcorn box. p55 July 7
New ticket box, files tickets numerically.
p51 Jan 6
New type sponge matting,
_ -
p55 Oct 6
Nylon carpeting, four color styles,
p53 June 2
Nylon carpeting line, p49 Jan 6
Nylon hose vender, p55 Feb 3
Nylon valances, p54 May 5
One-gallon lire extinguishers, p55
Sep: 1
119