Boxoffice-November.24.1951

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lOfp ^ FACING THE PROBLEM-DIAGONALLY fT When Architect S. W. Bihr of Fox Midwest Amusement Co. began to search for a material with which to create a novel front for the circuit's new theatre in Winfield, Kas.— and which could be used rather economically— he picked what the building trade knows as Q-decking, a roofing material. This sheeting comes in three-foot Wl^^ m strips, and is easily applied over any surfacing. In this case it went over a brick wall, and was applied diagonally instead of vertically, as is usually the cose when used as a facing. The sheeting was given a coating of maroon automobile enamel. When light strikes the high gloss enamel on the ridges, the diagonal lines give the effect shown in the picture below. A cut stone border is used for on edging. The trim on the lower half of the building is known as Silverdole, a native ledgestone which is found in abundance in the region. The flagpole and interesting brackets were cast in aluminum especially for the theatre. The stone character of the exterior of the house was carried on throunh the inside. Native stone was used for several planters such as the one shown here. The side wall of Roman brick was left unfinished. '1^ ^
How to Win Friends and Influence a Community When the Martin & Thompson circuit decided to build a new theatre in McRoe, Go., the planners figured that perhaps nothing would please the hometown folk more than using the McRae plaid in the decorative scheme. Considerable research was undertaken m Scotland to determine the authentic pattern and colors of the McRae clan; then the design and colors were transferred to this unique theatre decoration. Needless to add, the McRae residents were impressed with the special interest shown in their community. BOXOFFICE 23
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I ! IMM I ne ru^ o^t/ie "T^hîcm T^
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Li,.. . . whether . . . are Wometco
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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f'3 '^// er o/- er '^^'^--^/^î 'O;
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
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s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
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. . The . . The . . Lippert . . Sar
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NEWS AND VIEWS OF THE PRODUCTION CE
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New Mary Pickford Suit In Goldwyn S
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J..._ Montana Theatremen Hold Annua
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kl.. . . . Gene . . Ben . . . Aldri
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Twin City Homewood Trial Is Resumed
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. . After 'Paris' Grosses 250 In Tw
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Hawarden, la.. Comet Is Gutted by F
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aptaiD 'Pat, William Truog Dies; UA
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J CAROLINAS TOA ASS'N ELECTS BOB BR
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Picture Trademark Gone; Stage Is Fi
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Audience Expanding For Adult Pictur
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ATLANTA \risitors on the Row: Horro
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Movietime Reports To Okla. Exhibito
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! a { Wanda I men. ! attending I Li
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Two at Milwaukee In Theatre TV Loop
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J, . . Reports ST . L PUIS Frank Gl
Page 69 and 70: ottir^ , Dayton 1 and Variety of Da
Page 71 and 72: . . Lou Cleveland Does Big On Four
Page 73 and 74: . . Rowland . . Harry ^'mi j Mrs. C
Page 75 and 76: . . . Free . . Woodrow LOUISVILLE n
Page 77 and 78: . . Irving RKO Starts Buildup For '
Page 79 and 80: ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
Page 81 and 82: Li. fftll mki Death Claims Second F
Page 83 and 84: MONTREAL . . Filmrow The Motion Pic
Page 85 and 86: ' iLt 0)(flFflC[(iiDDiiJJ]i/iJJD£
Page 87 and 88: iwnm Int«rpr«*l«« snalysh af la
Page 89 and 90: * înui^j n Very Good; "^ Good; —
Page 91 and 92: I I' 1 Worpoth . . C ] Hovono . W W
Page 93 and 94: 1l«ll{^ i „ j 4951 I 4952 , 2!5^
Page 95 and 96: Opinions on Current Productions; Ex
Page 97 and 98: I aken I I ATES: ISc per word, mini
Page 99: lovember 24, 1951 ection Two Constr
Page 102 and 103: )k The stage is set for WITH CARPET
Page 104 and 105: For comfort underfoot— For sound
Page 106 and 107: Li 11 "ITIVERYBODY Stands to gain f
Page 108 and 109: ' Let us custom-style your carpet a
Page 110 and 111: i THEATRE REMODELING • Oklahoma C
Page 112 and 113: REMODELING JOB • Oklahoma City Ab
Page 114 and 115: Are You Planning I To Redecorate Yo
Page 116 and 117: p On movie sets . BETTER MOVIES! In
Page 118 and 119: This deep approach to the interior
Page 122 and 123: iu A CASE FOR SMARTNESS IN DISPLAY
Page 124 and 125: IL OUT OF THE ORDINARY :' .•«^S:
Page 126 and 127: I ILi. lllii jfKOJI «tU til (Oil f
Page 128 and 129: 1 In designing the auditorium of th
Page 130 and 131: \ ' iA * iiuiicstfili THEATRE IT" A
Page 132 and 133: Out Into the Open for New Ideas Som
Page 134 and 135: 36 The MODERN THEATRE SECTIO^ U Sti
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Page 138 and 139: DESIGN AND CONSTRUCTION SAVE NOW! E
Page 140 and 141: DESIGN AND CONSTRUCTION Balanced Li
Page 142 and 143: L' 44 M A,ikL Model 420 Majestic Fo
Page 144 and 145: | REFRESHMENT SERVICE You Can Enjoy
Page 146 and 147: . . keeps i j HOW TO INCREASE CANDY
Page 148 and 149: ' i HOW TO INCREASE CANDY SALES Con
Page 150 and 151: PATRONS COME TO DINNER AT THE TROPI
Page 152 and 153: BOXED DINNERS AT DRIVE-IN Continued
Page 154 and 155: m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
Page 156 and 157: REFRESHMENT SERVICE HERE ARE SEVEN
Page 158 and 159: ' | ' HOW TO INCREASE CANDY SALES C
Page 160 and 161: . . CANDY . . OILS . . BOXES . . KE
Page 162 and 163: j ' ' iminate oH Cluster Light Smg
Page 164 and 165: IL A MUST for That Play Area The on
Page 166 and 167: I PROJECTION AND SOUND MEN IN BOOTH
Page 168 and 169: IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
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Ike (lix^t PROJECTION AND SOUND A V
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i Iki GENERATOR SETS Ask Your THEAT
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j PROJECTION AND SOUND Four Well-Pl
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j ' ; INTERIOR DECORATING 5. Should
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i INTERIOR DECORATING TODAY'S THEAT
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35 YEARS — and still tops! CURTAI
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MAINTENANCE AND SANITATION f The Th
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' j Here 's Your Biff DOUBLE FEATUR
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^^K|[i You Can Avoid Fire Losses by
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I ' ALPHABETICAL INDEX; Specialized
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'. I ^Specialized ^peciai \-t STAGE
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ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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200 ' 243 Chicago CONCESSIONS Use t
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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"i; • N '1 I I ' PROJECTION Use t
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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6222 724 ] DRIVE-INS Use the Index
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Miahavroka, 1035 Cleveland 64 1525
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' ' DENVER 'Graham Bros., Theatre E
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'' i Fire-resistant treatment for,
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. { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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