ADVERTISING DISPLAY Use the Index of Advertised Products at Page 90 to find ad-data herein on popular Items. 1 ADVERTISING DISPLAY ADMISSION SIGNS—See 124 ADVERTISING, EXPLOITATION—See 2206 ADVERTISING MATS—See 2202 ART SUPPLIES—See 112 and 119 101—ATTRACTION BOARD LETTERS Adler Silhouette Letter Co., 3021 W. 3Bth St., Chicago 32, 111. Arlcmit-Strauss Sign Co., 820 12th Ave., New York, N. Y. Cadillac Plastic Co., 651 W. Baltimore, Detroit, Mich. Folk Glass Products Co., 5 Union Sq., New York 3, N. Y. McMath-Axilrod Corp., 628-3rd Ave., Dallas 10, Tex. Poblocki S Sons Co., 2159 S. Kinnickinnic, Milwaukee 7, Wis. Theatre Specialties, Inc., 1615 Cordova St., Los Angeles 7, Calif. Wagner Sign Service, Inc., 218 S. Hoyne Ave., Chicago 12, 111. AUDIENCE BUILDERS—See 2205, 2206 4 2209 BLACK LIGHT EQUIPMENT—See 502, 505 & 506 102—BORDER CHASERS Tederal Enterprises, Inc., 8700 S. State St., Chicago 19, 111. Gale, Dorothea, Mechanisms, 81-01 Broadway, Queensboro, L. I., N. Y. McMath-Axilrod Corp., 628-3rd Ave., Dallas 10, Tex. Poblocki & Sons Co., 2159 S. Kinnickinnic Ave., Milwaukee 7, Wis. Time-O-Matic Co., Danville, 111. 103—DATE STRIPS Alto MIg. Co., 1647 Wolfram, Chicago 13, 111. Edgar S. Bowman, 124 W. 21st St., New York II, N.Y. Colonial Sales Corp, 928 Broadway, New York 10, N. Y. Owl Engraving Co., 2747 Wyoming, St. Louis 18, Mo. Poblocki & Sons Co., 2159 S. Kinnickinnic, Milwaukee 7, Wis. Drive-In Theatre Mfg. Co., 729 Baltimore, Kansas City, Mo. Theatre Specialties, Angeles 7, Calif. Inc., 1515 Cordova St., Los Universal Corp., 6710 Denton Drive, Dallas 9, Tex. 104—DISPLAY FRAMES, CASES & EASELS Ad-Color Photo Corp., 650 S. Arroyo Pkwy., Pasadena 1, Calif. Adler Silhouette Letter Co., 3021 W. 36th, Chicago, Advanads Co., 2108 Payne Ave., Cleveland Ohio Alto Mfg. Co., 1647 Wolfram, Chicago 13, 111. Ames Metal Moulding Co., Inc., 225 E. 144th St., New York, N. Y. Champion Moulding Mfg. Co., 234 E. I5Ist St., N.Y.C. Colonial Sales Corp., 928 Broadway, New York 10, N. Y. Drive-In Theatre Mfg. Co., 729 Baltimore Ave, Kansas City 2, Mo. The Kawneer Co., N. Front St., Niles, Mich. Lobby Display Frame Corp., 551 W. 52nd St., New York 19, N. Y. Peoples Display Frame Co., 1513-15 Olympic Blvd Monlebello, Calif. Poblocki & Sons Co., 2159 S. Kinnickinnic Ave., Milwaukee 7, Wis. The MODERN THEATRE INFORMATION BUREAU 825 Van Brunt Boulevard, Kansas City 1, Mo. Reliance Art Metal Co., nafi, Ohio Romar Vide Co., Chetek, Wis. Thall Plastic Engineering, 153 Chambers, N. Y, 7, N.Y. Theatre Specialties, Inc., 1615 Cordova St., Los Angeles 7, Calif. Universal Corp., 6710 Denton Drive, Dallas 9, Tex. 105—ELECTRIC TURNTABLES 599 McMicken Ave., Cincin- no—HARDBOARD Gale, Dorothea, Mechanisms, 81-01 Broadway, Queensboro, L. I., N. Y. General Die & Stamping Co., 266 Mott St., N.Y.C. W. L. Stensgaard & Assoc, Inc., 346 N. Justine St., Chicago 7, 111. Thall Plastic Engineering, 153 Chambers, N. Y. 7 N.Y Time-O-Matic Co., II06 Bahls St., Danville, III. EXPLOITATION—See 2206 & 2209 FLASHERS—See 122 106—FLASHED OPAL GLASS Adler Silhouette Letter Co., 3021 W. 3Bth St., Chicago, 111. Folk Glass Products Co., 5 Union So., New York 3, N. Y. McMath-Axilrod Corp., 628-3rd Ave., Dallas 10, Tex. Pittsburgh Plate Glass, 632 Duquesne Way, Pittsburgh 22, Pa. Poblocki
FREE Postcards are provided ot Page 90 to bring you full information, prices, etc., on any Advertised Product AIR CONDITIONING ^^tl =?! 116—PROCELAIN ENAMELED SIGNS Adler Silhouette Letter Co., 3021 W. 36lh St., Chicago 32, 111. Brinker Neon, 708 E. 9th, Cofleyville, Kas. Federal Enterprises, Inc., 8700 S. State, Chicago 19, Flexiume Sign Corp., 1454 Main St., Bullalo 9, N. Y. W. Horstman & Co., 3030 W. Davison, Detroit, Mich. Long Sign Co., 6209 Hamilton, Detroit 2, Mich. McMath-Axilrod Corp., 628-3rd Ave,, Dallas 10, Tex. Poblocki & Sons Co., 2159 S. Kinnickinnic Ave., M'llwaukee. Wis. Seaporcel Porcelain Metals, Inc., 28-20 Borden Ave., Long Island City, N. Y. Swanson-Nunn Signs, Inc., 420 S.E. Eighth St., Evansville 5, Ind. Texlite, Inc., 2900 Factory St.. Dallas 9, Tex. Wagner Sign Service, Inc., 218 S Hoyne Ave., Chicago 12, 111. POSTER FRAMES—See 104 117—POSTER PROJECTORS Gale, Dorothea, Mechanisms, 81-01 Broadv^ay. TRANSPARENCY FRAMES—(See 111) Queensboro, L. I., N. Y. F D. Kees Mfg. Co., 24 High St., Beatrice, Neb. Poblocki & Sons Co., 2159 S. Kinnickinnic Ave., Mil- 127- waukee 7, Wis. 118—POSTERS. RENTAL American Poster Co., 2310 Cass Ave.. Detroit 1. Mich. Glo-Art Poster Co.. 2310 Cass Ave., Detroit, Mich. Metropolitan Printing Co.. 1609 N. 15th, Philadelphia, Pa. National Screen Service Co., 630 Ninth Ave., New York. N. Y. 119—SHOWCARD COLORS (Also see 125) Palmer Showcard Paint Co.. 2305 Monroe Ave . Detroit Mich. 1. Devoe & Raynolds Co.. 787 First Ave., New York. N. Y. 120—SIGN FLASHERS Alto MIg. Co., 1647 Wolfram St. .Chicago, III. Gale, Dorothea, Mechanisms, 81-01 Broadway, Queensboro, L. I., N. Y. W. Horstman & Co., 3030 W. Davison, Detroit 6. Mich. Long Sign Co.. 6209 Hamilton. Detroit 2. Mich. McMath-Axilrod Corp.. 628-3rd Ave., Dallas 10. Tex. Poblocki & Sons Co., 2159 S. Kinnickinnic Ave., Milwaukee 7, Wis. Reynolds Electric Co.. 3000 River Rd.. River Gfove. 111. Time-0-Matic Co., 1106 Bahls St., Danville, 111. 121—SIGN MAINTENANCE Brinker Neon, Coffeyville, Kas. Federal Enterprises, Inc., S700 S. State St., Chicago, 111. Flexiume Sign Corp., 1464 Main St., Bullalo 9, N. Y. W. Horstman & Co., 3030 W. Davison, Detroit, Mich. Long Sign Co., 6209 Hamilton, Detroit 2, Mich. McMath-Axilrod Corp.. 628-3rd Ave,, Dallas 10. Tex, Poblocki & Sons Co.. 2159 S. Kinnickinnic Ave., Milwaukee, Wis. Swanson-Nunn Signs, Inc., 420 S.E. Eighth St., Evansville 5, Ind. White Way Sign & Maintenance Co., 1850 Fulton. Chicago, III. 122—SIGNS. ADMISSION Associated Ticket New York 18. & N. Register Y. Corp., 346 W. 44th St., L. Bahn Co., 123 W. Canton St., Boston 18, Mass. Edgar S. Bowman, 124 W. 21st St., New York 11. N. Y. Posterloid Corp., 693 Broadway. New York 12. N. Y. SIGNS, ELECTRIC—See 107 and 113 123—SIGNS, PLASTIC Ad-CoIor Photo Corp., 650 S. Arroyo Pkwy. Pasadena 1. Calii. Associated Ticket & Register Corp., 346 W. 44th St., New York City. Edgar S. Bowman. 124 W. 21st St., New York 11. N.Y. Folk Glass Products Co., 5 Union Sq., New York 3, N. Y. Federal Enterprises, Inc., 8700 S. State St.. Chicago 19, 111. Flexiume Sign Corp., 1464 Main St., Buffalo 9, N. Y. Gits Molding Corp., 4600 W. Huron, Chicago, III. W. Horstman & Co.. 3030 W. Davison. Detroit 6. Mich. Long Sign Co.. 6209 Hamilton. Detroit 2. Mich. McMath-Axilrod Corp.. 628-3rd Ave,, Dallas 10, Tex. Owl Engraving & Stamping Co.. 2747 Wyoming St., St. Louis 18. Mo, Poblocki & Sons Co., 2159 S. Kinnickinnic, Milwaukee 7. Wis. W. L. Stensgaard & Assoc, Inc., 346 N. Justine St.. Chicago 7. 111. Thall Plastic Engineering. 153 Chambers. N. Y. 7, N.Y. SILHOUETTE LETTERS—See 101 12S—SILK SCREEN COLORS & EQUIPMENT Naz-Dar Co., 451 Milwaukee Ave., Chicago 10. 111. 126—STAINLESS STEEL FABRICATIONS Ames Metal Moulding Co., Inc.. 225 E. 144th St . New York 51, N. Y. Brinker Neon. Colleyville, Kas. Federal Enterprises, Inc., 8700 S. State St.. Chicago 19. 111. Flexiume Sign Corp.. 1454 Main St.. Bullalo 9, N. Y. W. Horstman i Co.. 3030 W. Davison, Detroit 5, Mich. Long Sign Co., 6209 Hamilton, Detroit 2, Mich. McMath-Axilrod Corp.. 628-3rd Ave., Dallas 10. Tex. Poblocki S Sons Co.. 2159 S. Kinnickinnic Ave., Milwaukee, Wis. The Reliance Art Metol Co., 599 McMicken Ave., Cincinnati 14, Ohio Universal Corp., 6710 Denton Dr., Dallas, Tex. Wagner Sign Service, Inc., 218 S. Hoyne, Chicago 12, 111. West Coast Sheet Metal Works, 935 Venice Blvd., Los Angeles 15. Calil. VALANCES, BANNERS. Etc. Hollywood Advertising Co., 114 E. 32nd St.. New York. N. Y. National Flag Co., 43 W. 21 St., New York, N. Y. Paramount Flag Co., 520 Folsom. San Fran. 5, Calif. AIR CONDITIONING Am CIRCULATORS-See 206 201—AIR CONDITIONING MAINTENANCE Frantz Service Co., 2090 S. Columbus, Denver, Colo. 202—Am CONDITIONING SYSTEMS & UNITS (Cooling only. For Heating See 1000) Air & Refrigeration Corp., 475 Fifth Ave., N.Y.C. Alton Mfg. Co., 1112 Ross Ave.. Dallas 2, Tex. American Blower Corp., Detroit 32, Mich. American Foundry & Furnace Co.. Bloomington, III. American Thermal Ind., Inc., 440 Illinois, Detroit, Mich. Armo Cooling & Vent. Co.. 30 W. 15lh, New York, N. Y. Automatic Firing Corp., 4417 Oleatha Ave., St. Louis. Mo. Baker Refrigeration Corp.. 10 Water St.. South Wmdham. Me. Brunner MIg. Co., 1821 Broad St., Utica 1. N. Y. Buffalo Forge Co.. 490 Broadway, Buffalo 4. N. Y. Bush Mfg. Co.. 179 South St., W. Hartford 10, Conn. Carrier Corp., 300 So. Geddes St.. Syracuse 1, N. Y. Chrysler Corp., Airtemp Div.. 1600 Webster St., Dayton I. Ohio Clarage Fan Co., Kalamazoo 16, Mich. W. B. Connor Engineering Corp., Danbury, Conn. Curtis MIg. Co., Curtis Refrigeration Machine Div., 1905 Keinlen Ave., St. Louis 20. Mo. Day & Night Mfg. Co., Monrovia. Calif. Drayer-Hanson. Inc., 3301 Medford St., Los Angeles 33. Calif. Fedders-Quigan Corp., 57 Tonawanda, Buffalo, N. Y. Frick Co., W. Main St., Waynesboro. Pa. Frigidaire Div.. General Motors Sales Corp.. 300 Taylor St., Dayton 1. Ohio General Electric Co.. Air Conditioning Dept.. 5 Lawrence St., Bloomfield, N. J. General Refrigeration Corp.. Div. of Yates American Machine Co., Beloit. Wis. Governaire Div.. National-Simplex-Bludworth. Inc.. 92 Gold St., New York 7. N. Y. Mario Coil Co., 6135 Manchester, St. Louis 10. Mo. McQuay, Inc., 1609 Broadway St.. N. E., Minneapolis 13, Minn. National Engineering S Mfg. Co., 519 Wyandotte St., Kansas City 6, Mo. The Pyle-National Co.. 1334 N. Kostner. Chicago, III. Ready-Power Co., 11233 Freud Ave.. Detroit 26. Mich. Schnacke. Inc., 1101 N. Governor, Evansville. Ind. B. F. Sturtevant Div. of Westinghouse Elec. Co.. Boston 36. Mass. Trane Co., 2030 Cameron Ave., LaCrosse, Wis. Typhoon Air Conditioning Co.. Inc., 794 Union St., Brooklyn 15, N. Y. U. S. Air Conditioning Corp., Como Ave.. S. E. at 33rd, Minneapolis 14, Minn. The Vilter Mfg. Co.. 2217 S. First, Milwaukee, Wis. Worthington Pump & Machinery Corp., Worthington Ave.. Harrison. N. J. Yates American Machine Co., Gen. Relrigeration Div., Beloit, Wis. York Corp., York, Pa. 203—Am FILTERS Air Devices, Inc.. 17 E. 12nd St.. N. Y. C. Air Filler Corp.. 108 F. N. Water St.. Milwaukee. Wis. Air-Maze Corp , Cleveland 5. Ohio American Air Filter Co.. Inc.. 215 Central Ave.. Louisville. Ky. Bullalo Forge Co.. 490 Broadway. Bullalo 4. N. Y. Continental Air Filters. Inc . 2720 Helm St.. P.O. Box IIA7, Louisville, Ky. Curtis Relrigeration Machine Div., 1905 Kienlen Ave.. St. Louis 20, Mo. Dollinger Corp., 11 Centre Park., Rochester 3,. N. Y. Farr Co., 2615 Southwest Dr.. Los Angeles, Calif. The Glasftoss Corp.. Commerce Bldg., N. Y. C. Owens-Corning Fiberglas Corp., Toledo 1. Ohio Research Prodiicts Corp , 101} E. Washington Ave.. Madison 10. Vfia. Trane Co.. 3rd St, & Cameron Ave,. La Crosse. WU. Trion, Inc.. 1000 Island Ave.. McKees Rocks. Pa. 204—Am PURIFICATION & RECOVERY See also Odor Absorbers 1616 and Ozone Generators 1617 Airkem, Inc.. 241 E. 44th. Now York 17, N. Y. Air Correctives, Inc., 441 Lexington Ave,, N. Y. C. Air Purification Serv., Inc.. 82 Plone St.. Newark. N. I. W. B. Connor Engineering Corp.. 114 E. 32nd St., New York 16. N. Y. General Ozone Corp., 17 W. 60th SL, N. Y. C. J. F. Pritchard & Co., 908 Grand Ave.. Kansas City 6. Mo. Raytheon Mfg. Co.. Industrial Electronics Div., Waltham, Mass. U. S. Air Conditioningr Corp.. Como Ave.. S.E. at 33rd. Minneap>oli3, Minn. 205—Am WASHERS Air & Refrigeration Corp., 475 Fifth Ave.. N.Y.C. Alton Mfg. Co., 1112 Ross Ave.. Dallas 2. Tex. Binks Mfg. Co., 3114 Carroll Ave. Chicago, 111. Bufjalo Forge Co.. 490 Broadway, Buffalo 4. N. Y. Carrier Corp., 300 S. Geddes St.. Syracuse 1. N. Y. Clarage Fan Co.. Kalamazoo, Mich. Lennox Furnace Co.. Marshalltown. Iowa National Engineering & Mfg. Co., 513 Wyandotte St.. Kansas City 5. Mo. Trane Co., 2030 Cameron Ave.. LaCrosse. Wis. Spray Engineering Co.. 114 Central. Somerville 45, Mass. U. S. Air Conditioning Corp.. Como Ave., S. E. at 33rd, Minneapolis 14. Minn. The Vilter Manufacturing Co., 2217 S, 1st St,, Milwaukee 7. Wis. Westinghouse Electric Corp., Sturtevant Div.. 220 ReedviUe. Boston 36. Mass. York Corp., York. Pa, BLAST COILS—See 207 206—BLOWERS Air Controls, Inc., 2310 Superior Ave.. Cleveland. O. Alton Mfg. Co.. 1112 Ross Ave., Dallas 2, Tex. American Blower Corp.. Detroit 32. Mich. Atlas Tool & Mfg. Co.. 5147 Natural Bridge. St. Louih 15, Mo. Baldor-Electric Co.. 4351 Duncan Ave.. St. Louis. Mo. Buffalo Forge Co.. 490 Broadway, Buffalo. N. Y. Carrier Corp.. Syracuse 1, N. Y. Clarage Fan Co.. Kalamazoo 16. Mich. Coppus Engineering Corp.. 344 Park Ave.. Worcester 2. Mass. Diehl Mfg. Co., 1164 Finderne Ave., Somerville, N. J. ILG Electric Ventilating Co., Chicago 41, 111. Lau Blower Co., 2007 Home Ave., Dayton. Ohio Lennox Furnace Co., Marshalltown, Iowa National Engineering & Mfg. Co., 519 Wyandotte St., Kansas City 6. Mo. Herman Nelson Div. 1824 Third Ave.. MoHne, 111. Reynolds Mfg. Co.. 412 Prospect. N.E.. Grand Rapids. Mich. The Chas. A. Strelinger Co.. 149 E. Larned, Detroit 26. Mich. B, F, Sturtevant Co., Div. of Westinghouse Electric. Boston 36. Mass. Trane Co.. 3rd St. and Cameron Ave.. LaCrosse. Wis. U. S. A r Conditioning Corp., Como Ave. S.E, at 33rd. Minneapolis 14, Minn. Viking Air Conditioning Corp., 5601 Wadsworth Ave.. Cleveland. Ohio L, I. Wing Mfg. Co., 154 W. I4th St., New York, N. Y. 207—COILS, COOLING AND HEATING Baker Refriaeration Corp., South Windham, Me. Binks Mfg. Co., 3114 Carroll Ave., Chicago 12, 111. Buffalo Forge Co., 490 Broadway, Buffalo 4, N. Y. Bush Mfg. Co., 179 South St.. West Hartford 10, Conn. Carrier Corp., 300 S. Geddes St., Syracuse 1, N. Y. Clarage Fan Co., Kalamazoo 16, Mich. Curtis Mfg. Co., Curtis Refrigerating Machine Div., 1905 Kienlen Ave., St. Louis 20, Mo. Frick Co., Waynesboro, Pa. General Electric Co., Air Conditioning Dept., 5 Lawrence St.. Bloomfield, N. J. General Motors Corp., Frigidaire Div., 300 Taylor, Dayton, Ohio Lennox Furnace Co., Marshalltown, Iowa Mario Coil Co., 6135 Manchester Rd., St. Louis 10, Mo. "THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 93
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T-shirts CHESTER FRIEDMAN EDITOR MO
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
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NEWS AND VIEWS OF THE PRODUCTION CE
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Picture Trademark Gone; Stage Is Fi
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Audience Expanding For Adult Pictur
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ATLANTA \risitors on the Row: Horro
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Movietime Reports To Okla. Exhibito
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J, . . Reports ST . L PUIS Frank Gl
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Opinions on Current Productions; Ex
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I aken I I ATES: ISc per word, mini
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lovember 24, 1951 ection Two Constr
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)k The stage is set for WITH CARPET
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For comfort underfoot— For sound
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Li 11 "ITIVERYBODY Stands to gain f
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i THEATRE REMODELING • Oklahoma C
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REMODELING JOB • Oklahoma City Ab
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Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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Out Into the Open for New Ideas Som
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36 The MODERN THEATRE SECTIO^ U Sti
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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| REFRESHMENT SERVICE You Can Enjoy
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