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The EXHIBITOR HAS HIS SAY ABOUT PICTURES<br />
An oven forum in which, for the most part, exhibitors report on subsequent-run<br />
showings of pictures. One (•) dcTwtes a new contributor: two (••) is one who<br />
has been reporting for six months or longer; (•••) a regular who has been<br />
reporting for one year or more. These columns are open to all exhibitors.<br />
COLUMBIA<br />
Brave Bulls. The (Col)—Mel Ferrer, Miroslava,<br />
Anthony Quinn. This is a good action<br />
picture made in Mexico, with about one<br />
American actor. It has two good bullfights.<br />
but the Mexican talk is hard to understand.<br />
Business was fair. Don't expect too much.<br />
Played Fri., Sat. Weather: Good. — E. M.<br />
Freiburger, Dewey Theatre, Dewey, Okla.<br />
Small town patrons. * * *<br />
Indian Territory (Col)—Gene Autry, Pat<br />
Buttram. Gail Davis. Autry is a poor draw<br />
here—the same old stuff, heroes, bad men,<br />
gals, fights, cattle, six-guns. Ho! Hum!<br />
Played Tues., Wed.—Frank E. Sabin, Majestic<br />
Theatre, Eureka, Mont. Small town, rural<br />
patrons.<br />
* * •<br />
METRO-GOLDWYN-MAYER<br />
(jAngels in the Outfield (MGM) — Paul<br />
Douglas, Janet Leigh, Keenan Wynn. This<br />
is a very good baseball picture which pleased<br />
good business and showed a profit. Played<br />
Sun., Mon. Weather: Good.—E. M. Freiburger,<br />
Dewey Theatre, Dewey, Okla. Small<br />
town patrons.<br />
* • •<br />
Go for Broke! (MGM)—Van Johnson, Warner<br />
Anderson, Lane Nakano. We did better<br />
than I thought with this one on our best<br />
time. For a while, anything that had any<br />
semblance of war took a dive, but war pictures<br />
seem to be coming back and do a very<br />
good business. Played on Sun., Mon. and<br />
grossed right along with the best, but we're<br />
not bragging. Weather: Fair.—Mayme P.<br />
Musselman, Roach Theatre, Lincoln, Kas.<br />
Small town patrons. * * *<br />
People Agrainst O'Hara, The (MGM) —<br />
Spencer Tracy, Pat O'Brien, Diana Ljfnn.<br />
"liiis is a very fine picture and very tense.<br />
It was liked by my customers and the boxoffice<br />
was satisfactory. The ending was not<br />
a happy one, which might not have been<br />
liked by all. Played Wed. through Sat.<br />
Weather: Splendid. — M. W. Mattecheck,<br />
Mack Theatre, McMinnville, Ore. City and<br />
country patrons. * • *<br />
Red Danube, The (MGM)—Walter Pidgeon,<br />
Ethel Barrymore, Peter Lawford. Never a<br />
finer cast in a more timely picture. It's the<br />
story of the dispute between the British and<br />
Russians over displaced persons in Europe.<br />
All my favorite stars were in it, and the<br />
English accent wasn't too bad. Business was,<br />
though—I just made expenses and the show<br />
was way over the heads of my patrons.<br />
Played Mon., Tues. Weather: Cloudy and<br />
cool.—Carl F. Neitzel, Juno Theatre, Juneau,<br />
Wis. Area patrons. • • *<br />
MONOGRAM<br />
Bowery Battalion (Mono) — Leo Gorcey,<br />
Huntz Hall, Donald MacBride. About two<br />
of these a year is all that this place can<br />
stand. Corny pictures die here, none faring<br />
too well. However, this one did bring a few<br />
hearty laughs. Played Sun., Mon. Weather.<br />
Clear.—Don Donohue, Novato Theatre. Novate,<br />
Cailf. Small town, rural patrons. * *<br />
Went for Cartoon Family<br />
And Came Out Happy<br />
QA.SOLIM; AM.KV KoIi — Scotty<br />
Beckett, Jimmy Lydon, Susan Morrow.<br />
The people sure went for this one. Everyone<br />
came out happy and I w,is very happy<br />
at the boxoffice. This really drew them<br />
PARAMOUNT<br />
in for a change. It is very good for midweek<br />
or<br />
Branded (Para)—Alan Ladd, Mona<br />
weekend booking. I'm sorry I<br />
Freeman,<br />
didn't<br />
Charles<br />
try it<br />
Bickford. Ladd on Sun.,<br />
is a good<br />
Mon.. Tues.<br />
actor<br />
booking<br />
in a good<br />
here.<br />
picture, and<br />
Played Fri.,<br />
it had Sat.<br />
a wonderful<br />
Weather: Cold,<br />
story. Most westerns go over<br />
cloudy.—G. P. Jonckowski.<br />
here. Played<br />
Lyric Theatre.<br />
Wednesday. Weather: It snowed. — Wabasso, Earl<br />
Minn. Rural, small town<br />
Fleharty, Rimrock<br />
patrons.<br />
•<br />
Theatre, Winnett, Mont.<br />
Country patrons.<br />
•<br />
Dobbin Steps Out (Para)—Short. This is had .shown more of the comedy angle instead<br />
another single showing the training of saddle of the dancing and singing. I'm sure business<br />
and driving horses, and is excellent. It is on would have been better. Played Sun.. Mon.,<br />
a par with Columbia's "Champion Jumpers," Tues. Weather: Fair and cold. — G. P.<br />
another fine horse single shown recently.— Jonckowski, Lyric Theatre, Wabasso, Minn.<br />
Frank E. Sabin, Majestic Theatre, Eureka, Rural, small town patrons.<br />
•<br />
Mont. Small town, rural patrons. • *<br />
Hard, Fast and Beautiful (RKO)—Claire<br />
Redhead and the Cowboy, The (Para) —<br />
Trevor, Sally Forrest, Carleton "Voung. This<br />
Glenn Ford, Edmond O'Brien, Rhonda Fleming.<br />
This is just fair and that's all. It is of help. There are darned few people in<br />
is a top-notch movie. However, give it plenty<br />
okay for your action night. Paramount small towns that are interested in a tennis<br />
charged me too much for what I took in. angle. Played Fri., Sat. Weather: Clear.—<br />
—Frank E. Sabin, Majestic Theatre, Eureka, Don Donohue. Novato Theatre, Novato, Calif.<br />
Mont. Small town, rural patrons. • • •<br />
Small town, rural patrons. • • •<br />
That's My Boy (Para)—Dean Martin, Jerry Tarzan's Peril (RKO)—Lex Barker, Virginia<br />
Lewis, Polly Bergen. I was forced to play Huston, George Macready. This is an average<br />
Tarzan picture that did 15 per cent below<br />
this six weeks after the circuits north and<br />
south of me, so I lost my shirt. The some old normal at the boxoffice, due to the first<br />
pitch— "no prints." The sales manager referred<br />
to it as "the economy of business." competition, so it was a big disappointment,<br />
severe cold spell of the season and heavy<br />
Well, business was below average and I lost as most generally Tarzan is a gold mine for<br />
a good hunk. Nuts!—Don Donohue, Novato us. Played Thurs., Fri., Sat. Weather: Cold.<br />
Theatre, Novato, Calif. Small town, rural —Ken Christianson, Roxy Theatre. Washburn,<br />
N. D. Small town patrons. ' ' *<br />
patrons. • * *<br />
RKO RADIO<br />
REPUBUC<br />
Flying Leathernecks (RKO)—John Wajme, Heart of the Rockies (Rep)—Roy Rogers.<br />
Robert Ryan, Don Taylor. Here is a slick Penny Edwards, Gordon Jones. Here's Rogers<br />
piece of movie-making, excellent throughout. again with a different story. This time it's<br />
Business was a little above average. A Bulova a prison road gang, who do no wrong, a flock<br />
watch giveaway held Thursday up. It is of deep-dyed villains, a dude ranch well<br />
strictly a man's picture. Play something with stocked with beautiful white horses. And<br />
it that gals will go for. Played Tues., Wed., can the folks in it square dance! The incidental<br />
singing is fine, the story is juvenile.<br />
Thurs. Weather: Clear.—Don Donohue, Novato<br />
Theatre, Novato, Calif. Small town rural The adults stayed home but they<br />
patrons. * • *<br />
let their<br />
Idds come . . . P. S. Kid audiences don't pay<br />
out like adult. Played Tues.. Wed. Weather:<br />
Happy Go Lovely (RKO) — Vera-Ellen,<br />
Okay.—Frank E. Sabin, Majestic Theatre,<br />
David Niven, Cesar Romero. This is a good<br />
Eureka, Mont. Small town, rural patrons.<br />
show but it seems musicals are losing their<br />
draw here. This failed to draw so I took<br />
another licking at the boxoffice. If the trailer<br />
Missourians, The (Rep)—Monte Hale, Paul<br />
Hurst, Roy Barcroft. "This is a pretty good<br />
little western that drew about average and<br />
seemed to please our chewers-and-spitters<br />
Started a New Policy:<br />
with the high-heeled boots. Played Fri.. Sat.<br />
Weather:<br />
Sunday Only Playdate<br />
Fair.—Mayme P. Musselman. Roach<br />
Theatre, Lincoln, Kas. Small town patrons.<br />
•TAKE CARE OF MY LITTLE GIRL<br />
(20th-Fox) — Jeanne Grain, Dale<br />
Robertson, Mitzi Gaynor. This is another Savage Horde, The (Rep)—William Elliott,<br />
good Fox movie with swell Technicolor Adrian Booth, Grant Withers. As usual.<br />
and a good cast. The plot has to do with Republic put plenty of thought and knowhow<br />
into their westerns. This is not a super-<br />
sorority life in the average college, and<br />
although the women really liked it, the western but it is a cut above tlie average<br />
men and children seemed satisfied, too. notch. This was my first Bill Elliott picture,<br />
and the patrons commented on him<br />
I played this on Sunday only, starting a<br />
new policy, and the results were very favorably. Business was 100 per cent for<br />
good business. The terms were fair and the change and there were no kiclcs. Doubled<br />
I made money. Weather: Very nice. with "Cattle Queen" (UA) for a double western<br />
bill that was well received. Played Fri.,<br />
Carl F. Neitzel, Juno Theatre, Juneau,<br />
Wis. Area patrons. * * *<br />
(Continued on next page)<br />
BOXOFFICE BooldnGuide :: Nov. 24, 1951
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