Boxoffice-November.24.1951

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The EXHIBITOR HAS HIS SAY ?M. (Continued from preceding page) Sat. Weather: Nice.—Carl F. Neitzel, Juno Theatre, Juneau, Wis. Area patrons. • • * 20th CENTURY-FOX Day the Earth Stood Still, The (20th-Fox) —Michael Rennie, Patricia Neal, Hugh Marlowe. It took this one to give me my first average Sun., Mon. in eight weeks. The picture is a pip and should hold its own any place. Weather: Clear.—Don Donohue, Novato Theatre, Novato, Calif. Small town, rural patrons. * * ' 4iFrogmen, The (20th-Fox)—Richard Widmark, Dana Andrews, Gary Merrill. This is different and was well received by my customers. It made a good impression also at the boxoffice. No romance, but it is very Instructive and very interesting—a good show. Played Sun. through Wed. Weather: Splendid.—M. W. Mattecheck, Mack Theatre, McMinnville, Ore. City and country patrons. « « * OFrogmen, The (20th-Fox)—Richard Widmark, Dana Andrews, Gary Merrill. Once again Fox comes through with something different. This is a fine, entertaining war drama concerning the job done by the underwater commandos in the last war. I regret to say that business was only 90 per cent, so maybe they're getting tired of war films. All comments were good and I'm not sorry to have played it. Played Sunday. Weather: Cool. Carl P. Neitzel, Juno Theatre, Juneau, Wis. Area patrons. * * * Gunfighter, The (20th-Pox)—Gregory Peck, Helen Westcott, Millard Mitchell. This is very good, with Greg Peck in a new, tough role that he does to perfection. Business was way up.—Frank E. Sabin, Majestic Theatre, Eureka, Mont. Small town, rural patrons. • • • Guy Who Came Back, The (20th-Fox) — Paul Douglas, Joan Bennett, Linda Darnell. A good football picture that pleased all who came, but I think the meaningless title kept them away, as business was poor. Played Tues., Wed. Weather: Good.—E. M. Freiburger, Dewey Theatre, Dewey, Okla. Small town patrons. * * • Man Who Cheated Himself, The (20th-Fox) —Lee J. Cobb, Jane Wyatt, John Dall. We played this one on a weekend double bill and didn't do much business with it and a repeat on Roy Rogers. It is a good cops-and-robbers, with a bit of mystery in the murder, and okay for action fans. Played Fri., Sat. Weather: Cold. — Mayme P. Musselman, Roach Theatre, Lincoln, Kas. Small town patrons. • • • Mother Didn't Tell Me (20th-Fox)—Dorothy McGuire, William Lundigan, June Havoc. The name puzzled many people and so we had a fair crowd. Played Sat., Sun. Weather: Cool.—Earl Fleharty, Rimrock Theatre, Winnett, Mont. * Country patrons. Rawhide (20th-Fox)—Tyrone Power, Susan Hayward, Hugh Marlowe. Personally, I went for "Rawhide," as it is rough, tough, different and interesting entertainment. It has a good cast—that Hayward gal sure can act. Business was normal and it satisfied my action fans. Played Fri., Sat. Weather: Cold.—Ken Patrons Enjoyed Race In the Oldtime Cars gXCUSE MY DUST (MGM)—Red Skelton, Sally Forrest, Macdonald Carey. We did above average but had to on account of the film rental on this one. Our patrons got a big kick out of the old cars and the race. It was played on our best time (Tucs. through Thurs.) and worth It here. Weather: Fair.—Mayme P. Musselman, Roach Theatre, Lincoln, Kas. Small town patrons. * * * Christiansen, Roxy Theatre, Washburn, N. D. Small town patrons. • • • Take Care of My Little Girl (20th-Fox)— Jeanne Crain, Dale Robertson, Mitzi Gaynor. This is a good picture in color, dealing with the girls who attend college and join sororities. However, no one here seemed interested in it and business was poor. I took a loss. Played Sun., Mon. Weather: Good.—E. M. Freiburger, Dewey Theatre, Dewey, Okla. Small town patrons. * • • You're in the Navy Now (20th-Fox)—Gary Cooper, Jane Greer, Millard Mitchell. Please advertise it as a comedy and not as a war picture, for better results. It was termed "cute" and "good" here. Business was near normal and it was sold right, so it satisfied us and a new male attendance. Played Sun., Mon. Weather: Cold. — Ken Christiansen, Roxy Theatre, Washburn, N. D. Small town patrons. • * • UNITED ARTISTS " Queen for a Day (UA)—Phyllis Avery, Darren McGavin, Ruby Lee. A good, entertaining picture which pleased all who came, but it failed to do any extra business. This was Seldom-Come Patrons Enjoyed 'Molly' lyjOLLY (Para)—Gertrude Berg, Philip Leob, Eli Mintz. This is not as bad as we were led to believe. It was enjoyed here by an above average midweek adult trade—the seldom -come patrons made up the biggest part of a happy crowd. It is okay for a midweek date. Played Wed., Thurs. Weather: Warm. — Ken Christianson, Roxy Theatre, Washburn, N. D. Small town patrons. * * * probably due to the fact that It had no star power whatsoever. Played Tues., Wed., Thurs. Weather: Good.—E. M. Freiburger, Dewey Theatre, Dewey, Okla. Small town patrons. * • • Queen for a Day (UA)—Phyllis Avery, Darren McGavin, Ruby Lee. Comments were very good. Everyone seemed to like it. The free dance in town spoiled our take as the weather was warm and the farmers stayed late in the fields and came to the dance only. Book it, by all means. It will satisfy. Played Wed., Thurs. Weather: Fair and warm. — G. P. Jonckowski, Lyric Theatre, Wabasso, Minn. Rural, small town patrons. • UNIVERSAL-INTERNATIONAL Apache Drums (U-I)—Stephen McNally, Coleen Gray, Willard Parker. This is not a satisfactory western. It takes more than Indians to make a feature. It also takes a story. My customers are tired of Indian westerns. We have had just too many of them. Played Wed., Thurs. Weather: Splendid.—M. W. Mattecheck. Mack Theatre, Mc- Minnville, Ore. City and country patrons. * • • Comin' Round the Mountain (U-I)—Bud Abbott, Lou Costello, Dorothy Shay. Their poorest to date. I had to move A&C from Sun., Mon. to Fri., Sat., using a giveaway to help them out, but this was worse than last week with "Mark of the Renegade." This is my last A&C for many a moon, but my U-I salesman isn't going to like it. Weather: Clear.—Don Donohue, Novato Theatre, Novato, Calif. Small town, rural patrons. • • • Francis Goes to the Races (U-I)—Donald O'Connor, Piper Laurie, Cecil Kellaway. This one did 33 per cent below the first one of the series, as it played on one side of us for three days and then four days on the other Bell-Ringer for Him: Liked by 'Fortyish' J^R. B£LVEDERE RINGS THE BELL (20th-Fox) — CUfton Webb, Joanne Dm, Hugh Marlowe. A bell-ringer, one of Belvedere's best. It is a fine comedy and was especially well received by middle-aged people. Not one unsatisfactory comment. We can stand a lot like this. Played Sun. through Tues. Weather: Fine.—M. W. Mattecheck, Mack Theatre, McMinnville, Ore. City and country patrons. • • • side, and then we got it at top rental pluj percentage. Business was normal on Sundaj' weak Monday, and not enough on Tuesday ti pay the usherettes. Weather: Cold. — Kei Christianson, Roxy Theatre, Washburn, N. L Small town patrons. » • Gal Who Took the West (U-D—Yvonil' DeCarlo, Charles Coburn, Scott Brady. Ni good for me—this type of picture, even witl star power, is n. g. and has no drawing power The rental was too high and I lost money oi the engagement. It is not a western and no a musical comedy, but an attempt to combini them. In my opinion, the result wasn*! worth showing. Played Mon., Tues. Weather Good.—Carl F. Neitzel, Juno Theatre, Juneau Wis. Area patrons. • • Mark of the Renegade (U-D—Ri Montalban, Cyd Charisse. J. Carrol Naish We just can't seem to do business with thif' type of picture and it is very good. Played ot our weekend double bill to just about average business—which isn't too much, nowadays Played Fri., Sat. Weather: Fair.—Mayme P Musselman, Roach Theatre, Lincoln, ICas. Small town patrons. * • • Prince Who Was a Thief, The (U-D—Anthony Curtis, Piper Laurie, Everett Sloane.' The handful of people that came said they liked it. The cast, story and color were good but costume pictures just will not draw here. I had the lowest gross since we were snowbound last March. Even the rain didnt help to bring them in. Played Sun., Mon., Tues; Weather: Rainy.—G. P. Jonckowski, I-jite Theatre, Wabasso, Minn. Rural, small towiV patrons. • Wyoming Mail (U-D—Stephen McNally, Alexis Smith, Howard DaSilva. Another g( superwestern from Universal, and although It did not gross as much as "Winchester 73." It pleased the customers and I did not have to hide in my office until everyone went home.^ Too many other attractions that Sunday cut' the attendance. Don't fail to play it. Playedi Sunday afternoon and night. Weather: Falri and warm.—E. C. Holt, Freeburn Theatre, Freeburn, Ky. Small mining town patrons. • • • WARNER BROS. Breaking Point, The (WB)—John Garfield, Patricia Neal, Phyllis Thaxter. A mighty fine drama with a Hemingway punch. This has' plenty of action, suspense and human appeal, with a large cast. Personally, I could see It again, but my boxoffice couldn't see it at alL' I just made expenses but I worked for nothing. I recommend it for a weekend with a western. It will please them, except for the poor ending. Played Wed., Thurs. Weather: Cool.— Carl F. Neitzel, Juno Theatre, Juneau, Wis. Area patrons. • • • On Moonlight Bay (WB)—Doris Day, Gordon MacRae, Billy Gray. This feature is as good as they come. It takes me back to the days of my childhood, and that is a long time ago, but I did the lowest business in montlis. The picture still is good. Played Wed., Thurs. Weather: Cold.—William Graham, Majestic Theatre, Detroit, Mich. Neighborhood patrons. • BOXOFFICE BookinGuide Nov. 24, 1901i
iwnm Int«rpr«*l«« snalysh af lay and tradcpran r«vl«w«. The plua and mlnui ilgns Indlcot* dcgra* of i«rlf only; oudl«nc« clasilHcatlon l> not roted. Llitlngi cover eurront roviaws, brought up »o daf« rogulorly. d«portm«nl s«r»«t olio at on ALPHABETfCAL INDEX to feotur* releotet. Numorol prcoding titio hit I f]f^yn Guld* Rovlaw pog* number. For listings by company, in tlio ordar of ralaosa, saa Footura Chart. d\Qtm H Very Good; + Good; — Fair; — Poor; — Very Poor. In the lummory * it roted 2 pluses, -- os 2 minuses Ua^ o cms 2j9Abboll i Costtllo Meet the Invislbli Man (82) Comedy U-l Abilriit Trail (64) Wtslwn Mono «cc»i)ini) 10 Mrv Hoyle (60) Drama Mono Atross llu Wide Missouri (81) Sue-West. MGM Adventures ol Cnptain Fabian (100) Drama. Rep Air Cadet (941 ComDr U-l Al Jennings ol Oklahoma (79) Drama Col Alice in Wonderland (75) Fantasy RKO All About E»e (138) Drama 20lh-Fo)( Along the Great Di«ide (88) West-Dr WB American in Pans. An (115) Musical.. MGM American Guerrilla in the Philippines (1051 Drama 20th-Fox Angels in Ihe Outfield (102) Drama MGM Anne ol the Indies (81) Drama 20th-Fox Apache Drums (75) Western U-l Appointment With Danger (90) Drama... Para Arizona Manhunt (60) Western Rep As You Were (57) Comedy LP As Youno as You Feel (77) Com 20th-Fox At War With the Army (93) Comedy Para nG*
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
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s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
Page 35 and 36: . . The . . The . . Lippert . . Sar
Page 37 and 38: NEWS AND VIEWS OF THE PRODUCTION CE
Page 39 and 40: New Mary Pickford Suit In Goldwyn S
Page 41 and 42: J..._ Montana Theatremen Hold Annua
Page 43 and 44: kl.. . . . Gene . . Ben . . . Aldri
Page 45 and 46: Twin City Homewood Trial Is Resumed
Page 47 and 48: . . After 'Paris' Grosses 250 In Tw
Page 49 and 50: Hawarden, la.. Comet Is Gutted by F
Page 51 and 52: aptaiD 'Pat, William Truog Dies; UA
Page 53 and 54: J CAROLINAS TOA ASS'N ELECTS BOB BR
Page 55 and 56: Picture Trademark Gone; Stage Is Fi
Page 57 and 58: Audience Expanding For Adult Pictur
Page 59 and 60: ATLANTA \risitors on the Row: Horro
Page 61 and 62: Movietime Reports To Okla. Exhibito
Page 63 and 64: ! a { Wanda I men. ! attending I Li
Page 65 and 66: Two at Milwaukee In Theatre TV Loop
Page 67 and 68: J, . . Reports ST . L PUIS Frank Gl
Page 69 and 70: ottir^ , Dayton 1 and Variety of Da
Page 71 and 72: . . Lou Cleveland Does Big On Four
Page 73 and 74: . . Rowland . . Harry ^'mi j Mrs. C
Page 75 and 76: . . . Free . . Woodrow LOUISVILLE n
Page 77 and 78: . . Irving RKO Starts Buildup For '
Page 79 and 80: ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
Page 81 and 82: Li. fftll mki Death Claims Second F
Page 83 and 84: MONTREAL . . Filmrow The Motion Pic
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Page 89 and 90: * înui^j n Very Good; "^ Good; —
Page 91 and 92: I I' 1 Worpoth . . C ] Hovono . W W
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Page 95 and 96: Opinions on Current Productions; Ex
Page 97 and 98: I aken I I ATES: ISc per word, mini
Page 99: lovember 24, 1951 ection Two Constr
Page 102 and 103: )k The stage is set for WITH CARPET
Page 104 and 105: For comfort underfoot— For sound
Page 106 and 107: Li 11 "ITIVERYBODY Stands to gain f
Page 108 and 109: ' Let us custom-style your carpet a
Page 110 and 111: i THEATRE REMODELING • Oklahoma C
Page 112 and 113: REMODELING JOB • Oklahoma City Ab
Page 114 and 115: Are You Planning I To Redecorate Yo
Page 116 and 117: p On movie sets . BETTER MOVIES! In
Page 118 and 119: This deep approach to the interior
Page 120 and 121: lOfp ^ FACING THE PROBLEM-DIAGONALL
Page 122 and 123: iu A CASE FOR SMARTNESS IN DISPLAY
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Page 128 and 129: 1 In designing the auditorium of th
Page 130 and 131: \ ' iA * iiuiicstfili THEATRE IT" A
Page 132 and 133: Out Into the Open for New Ideas Som
Page 134 and 135: 36 The MODERN THEATRE SECTIO^ U Sti
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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L' 44 M A,ikL Model 420 Majestic Fo
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| REFRESHMENT SERVICE You Can Enjoy
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. . keeps i j HOW TO INCREASE CANDY
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' i HOW TO INCREASE CANDY SALES Con
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PATRONS COME TO DINNER AT THE TROPI
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BOXED DINNERS AT DRIVE-IN Continued
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m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
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REFRESHMENT SERVICE HERE ARE SEVEN
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' | ' HOW TO INCREASE CANDY SALES C
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. . CANDY . . OILS . . BOXES . . KE
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j ' ' iminate oH Cluster Light Smg
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IL A MUST for That Play Area The on
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I PROJECTION AND SOUND MEN IN BOOTH
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IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
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Ike (lix^t PROJECTION AND SOUND A V
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i Iki GENERATOR SETS Ask Your THEAT
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j PROJECTION AND SOUND Four Well-Pl
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j ' ; INTERIOR DECORATING 5. Should
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i INTERIOR DECORATING TODAY'S THEAT
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35 YEARS — and still tops! CURTAI
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MAINTENANCE AND SANITATION f The Th
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' j Here 's Your Biff DOUBLE FEATUR
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^^K|[i You Can Avoid Fire Losses by
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I ' ALPHABETICAL INDEX; Specialized
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'. I ^Specialized ^peciai \-t STAGE
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ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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200 ' 243 Chicago CONCESSIONS Use t
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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"i; • N '1 I I ' PROJECTION Use t
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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6222 724 ] DRIVE-INS Use the Index
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Miahavroka, 1035 Cleveland 64 1525
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' ' DENVER 'Graham Bros., Theatre E
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'' i Fire-resistant treatment for,
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. { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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