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Boxoffice-November.24.1951

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. . . Free<br />

. . Woodrow<br />

LOUISVILLE<br />

ns an inducement to obtain patronage dur-<br />

** ing the cold weather, the Kenwood<br />

Drive-In is offering one return pass per car<br />

when the temperature at the show goes below<br />

50 degrees . . . The Twin Drive-In during<br />

the next four months will be open on<br />

Fridays, Saturdays and Sundays only. On<br />

nights the temperature is below 50 degrees, a<br />

heater will be furnished to each car, with<br />

no charge.<br />

"Tales of Hoffmann" opened at the Scoop<br />

Theatre November 15. Two performances<br />

daily are scheduled, but extra matinees will<br />

be added Saturdays, Sundays and holidays<br />

at 5:30. Reserved seats are in effect at all<br />

performances, with mail orders accepted.<br />

Prices will run from $1.25 to $2.40 . . Exhibi-<br />

.<br />

tors seen on the Row recently included A. N.<br />

Miles, Eminence; Gene Lutes. Frankfort: E.<br />

L. Ornstein, Marengo, Ind.; George Peyton,<br />

LaGrange; Hugh and Mrs. Kessler, Palmyra,<br />

Ind.; Homer Wirth, Crane, Ind.; Oscar Hopper,<br />

Lebanon, and Mrs. Lyell Webb, Burkesville,<br />

Ky.<br />

Ernest J. DeSoto, national vice-president<br />

of the Third Armored Division Ass'n, and<br />

R. T. Kehoe, a fellow member of the group,<br />

presented to Mary Anderson Theatre Manager<br />

Cliff Buechel a citation of appreciation<br />

for being the first Louisville exhibitor to<br />

show 'The Tanks Ai-e Coming." The film<br />

was shot at Ft. Knox, Ky., near here and<br />

pictures the Third armored smashing through<br />

the Siegfried line.<br />

Mrs. Clyde Marshall, co-owner and manager<br />

of the Columbian Theatre at Columbia,<br />

was in town recently to attend the cancer<br />

meeting at the Brown hotel and, on the following<br />

day, to attend the crippled children<br />

commissions' luncheon at the Seelbach hotel.<br />

Mrs. Marshall, a civic-minded woman and<br />

very active in local affairs, has been a<br />

members of the Kentucky crippled children's<br />

commission for a great many years and extremely<br />

active in the organization. Recently<br />

she was awarded a certificate in recognition<br />

of her work.<br />

Polish Film Ends Run<br />

At Hamtramck House<br />

DETROIT—"Zabawcki," Polish film, was<br />

booked into the Campau Theatre in Hamtramck<br />

by Rogers Lanzon, former exhibitor,<br />

now acting as an independent film distributor.<br />

The run was for seven days, with Lanyon<br />

personally at the house handling arrangements.<br />

The Campau is being managed by<br />

John Guiton for the Holtz Realty interests.<br />

Lanyon formerly operated the now closed<br />

west side Chopin here, but now is specializing<br />

in distribution of Polish, German and other<br />

films.<br />

John Lambros Named<br />

FARRELL, PA.—John Lambros, co-owner<br />

of the Capitol and Colonial theatres, has<br />

been appointed a member of the city's slum<br />

clearance and urban redevelopment committee.<br />

Lambros and other members of the group<br />

will consult with the Parrell planning commission<br />

in lining<br />

up the projects.<br />

Oshie Baker, Detroit,<br />

Dies of Heart Attack<br />

DETROIT—Oshle I. Baker, part owner of<br />

two suburban theatres, the Mel in Melvlndale<br />

and the Farnum in Hamtramck, died recently<br />

(8) following a heart attack two weeks<br />

earlier. He was 58. Baker was not active In<br />

theatre operation but headed his own Jewelry<br />

manufacturing firm In addition to his theatre<br />

interests. He was a member of Detroit<br />

Variety Club. He leaves his wife Ethel, the<br />

daughter of Louis B. Schlussel, principal<br />

owner of the two theatres, and three daughters.<br />

Mrs. Monica Embach, the widow of John<br />

A. Embach, died here November 6. She was<br />

the mother of W. I. "Gus" Embach, booker<br />

for General Theatre Service, who has had a<br />

long career on Detroit's Fllmrow. Nine other<br />

children also survive.<br />

Arthur H. Wilson, 77, died at his home<br />

here November 10. He was the father of Mrs.<br />

Alice Gorham, exploitation head of United<br />

Detroit Theatres and Detroit's unofficial<br />

"first lady of the theatre." Four other children<br />

survive.<br />

Mrs. Jennie Sturgess, member of a wellknown<br />

Michigan film family, died November 8<br />

on her 64th birthday following a heart attack.<br />

She had been active that evening<br />

operating the Grand Theatre at Grandville,<br />

where she was associated with her son<br />

Howard for the past several years.<br />

Mrs. Sturgess was the widow of William<br />

G. Sturgess, a film salesman here for many<br />

years and with Republic in his last years.<br />

Another son Fred is a booker for Cooperative<br />

Theatres in Detroit. She also leaves a daughter.<br />

Detroit Art Shuttered;<br />

To Be Made Into Store<br />

DETROIT—The Art Theatre, small eastside<br />

house, has been closed, following a short<br />

period of operation by Dr. Gabriel Kishardy.<br />

and Is being cenverted into a store and shop<br />

structure by the Service Emblem Co. The Art<br />

has had a checkered career in recent years<br />

and Its passing marks a decrease in competition<br />

in a location over-seated for several<br />

years. Located along Gratiot avenue, the<br />

house faced competition from the Dawn, Romeo<br />

and the big Roosevelt on its own street.<br />

Other houses were situated along secondary<br />

business streets in the same section, giving<br />

avenue houses a thinner territory to draw<br />

from.<br />

Several theatres have disappeared from this<br />

street and general locality over the last two<br />

decades—all of them small, like the Art. The<br />

latter house itself ceased to be an active factor<br />

in competition for the English trade<br />

around the time of the depression, when it<br />

was called the Library. It was known In between<br />

as the Adlon, the Europa and the Elite.<br />

In prewar days, it was the home of German<br />

films, and for a while ran with Italian pictures<br />

and again with a varied art film<br />

policy, occasionally returning to straight<br />

American policy. At one time, it ran Italian<br />

films, fighting for this small segment of trade<br />

In direct opposition to another Italian policy<br />

at the Romeo, a couple of blocks away. The<br />

Art has been intermittently closed or running<br />

only a few days a week for several years.<br />

SPRINGFIELD<br />

11 25-cent admission price from noon until<br />

until 1 p. m. has tripled attendance at<br />

Chakeres" five theatres here, according to<br />

Mike Chakeres, general manager. The new<br />

price policy has succeeded In enlarging patronage<br />

but has not added much Income, he<br />

said, pointing out that getting greater attendance<br />

was one of the objectives of the new<br />

policy. The bargain hour will be continued<br />

night parking for the Springfield<br />

theatre customers Is also gradually building up<br />

attendance.<br />

Christma-s gift books of tickets for all<br />

Chakeres theatres in Ohio and Kentucky<br />

will go on sale December 1. The books will<br />

be $3 and $5 and are being promoted by direct<br />

mail advertising to factories, department<br />

heads and stores ... In advertising<br />

"<br />

for "Angels in the Outfield at the State, a<br />

money-back guarantee was offered to theatregoers<br />

who did not enjoy the show. There were<br />

no takers.<br />

A Porky Pig cartoon show was scheduled<br />

Friday (23i for .school children on the Thanksgiving<br />

vacation. A tieup was made with Sunbeam<br />

Bakeries to give cake to all children<br />

atending the morning show and candy was<br />

al.so supplied. The cartoon shows were booked<br />

for the Regent, State and Majestic theatres.<br />

Those attending were invited to stay for the<br />

regular show . . . Springfield theati-es began<br />

special shows on Thanksgiving day and "An<br />

American In Paris" began at the Regent,<br />

heralded by an advertising campaign.<br />

Irving Tomback, Warners' public relations<br />

director, spent two days In Springfield to<br />

assist in the promotion of "A Streetcar<br />

Named Desire." Heralds were sent to Springfield<br />

Civic Theatre members and extra ad-<br />

.<br />

. . .<br />

vertising in newspapers and on the radio.<br />

Regent manager John Huffman also had a<br />

20-foot photo placed on a light pole near the<br />

theatre Owen, manager of the<br />

Majestic, has planned a special advertising<br />

campaign tor the showing of "Pickup"<br />

Phil Chakeres, head of the Chakeres chain,<br />

and Ray Frisz, film buyer, attended the Theatre<br />

Pioneer dinner while on a business and<br />

pleasure trip in New York.<br />

Xmas Frolics<br />

UNIONTOWN, PA.—The series<br />

Staged<br />

of amateur<br />

contests Tuesday evenings at the Manos<br />

State here were successfully staged and the<br />

finals November 13 were presented as<br />

Christmas Frolics. Uniontown Merchants<br />

Ass'n combined with the theatre and radio<br />

station WMBS in the program. Mickey Sharp,<br />

drummer, won first prize with 18 amateur<br />

contest winners competing. The Uniontown<br />

Music club's minstrels participated. Johnny<br />

Silver and his orchestra supplied the accompaniment,<br />

and amateur awards were $200,<br />

SlOO and $50. Proceeds go toward the Christmas<br />

parade and street lighting. Joseph Bugala<br />

is Uniontown city manager for the Manos circuit,<br />

operating the State, Manos and Penn<br />

here.<br />

Eddie Borden Signed<br />

Eddie Borden, oldtime vaudevlllian who introduced<br />

Bing Crosby to Paul Whiteman, has<br />

been signed for the role of a clown in Paramount's<br />

"Somebody Loves Me."<br />

BOXOFFICE November 24, 1951 77

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