Boxoffice-November.24.1951

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' i HOW TO INCREASE CANDY SALES Continued from page 4S Cretors OF THEATRE PROFITS "Hollywood 48" Increases ural appearance will therefore suggest action and not make a perfect picture. Stunts in forming geometric designs with candy bars and chewing gum should be avoided, as experience has proven that customers are reluctant to disturb these decorative "works of art." So they depress rather than increase sales. 15. Price cards. These are not universally used, but the argument is in their favor where different-priced items are displayed together. It avoids confusion and saves time. No one has proved that on lowpriced items like candy they cause sales to decrease. When used, price cards should i be small, clean and uniform in size. CHECK CANDY ASSORTMENT 16. Variety. Do you offer enough variety? A wide assortment of good-quality confections is the keystone of the entire sales-building operation. Theatremen listed over 20 different types of candy among their best sellers in the recent Theatre Candy Survey, conducted by <strong>Boxoffice</strong> and the Modern Theatre Section. Within each type are many varieties from which to make selections that appeal to patrons of all ages. 17. Well-known brands. More theatres sell more of the advertised brands of candy ; bars and packages than the others. This policy cashes in on the demand created by the manufacturers and in most cases pro- vides confections of good quality. Popcorn Sales in Crown Theatre, Pasadina, California 78% INCREASE The newly remodeled, beautifully appointed Crown Theatre in Pasadena was getting only fair results from a popcorn warmer they had installed in their concession. When they changed to a Cretors "Hollywood 48", popcorn sales jumped a phenominal 78%! Mr. A. E. Levoy, president of Crown Theatres operations, said this: "Naturally, this has pleased us immensely, and the extra profit quickly paid for the popcorn machine. We feel that HOLLYWOOD JR. 55 our increased sales are due to fresher and tastier popcorn, and to that tempting popcorn aroma." This is only one of hundreds of unsolicited letters from our files praising the utility, beauty and salesmanship of CRETORS Popcorn Machines. The above photo shows the Hollywood 48 in the lobby of the Crown Theatre 18. Quality. There is no substitute for | quality In developing repeat customers. If your sales are down, check into the quality of the candies you are offering. Are they fresh and in good condition? Are the flavors and consistency pleasing? If you find nut goods tasting stale and rancid, or chocolate items discolored, you may be sure that you have found at least part of your trouble. Remove and destroy such stock. Check to see if the fault is yours or that of your supplier. Then take steps to remedy the problem. This might mean that you should order oftener, but in smaller quantities so that you'll have faster turnover. Or it may be wise to change products or youi- supplier. Remember that it is folly to buy on price alone. 19. New items. The aggressive managers are continually trying new items to add more variety, replace the slow movers and stimulate sales. There are so many good confections on the market that securing new items should not be a difficult problem. / -,..«.. ..:.. _ V C CBETOKS & CO. 604 W. Ctrmok Rd. Chicago 16, IIL HOLLYWOOD 48 Improve YOUR Popcorn Sales . . write for complete . Information about Cretors' Poppers. 20. Turnover. The turnover of items should be frequently checked, so that your stock will consist of fast-selling candles. When eliminating a poor seller, try to determine why it did not sell. Was it because of inferior quality, price, or the type (Continued on page 66) 50 The MODERN THEATRE SECTION
«tliiir,' :' Fastest- 10( Candy Bar >i^ nS^^' v^ o' »iKii r(T(^ Fastest-selling 10( Candy Bar m Nafionally Advertised All Year 'Round . Kt»/aw>3c'' Peter Paul's 10c Bars Spell Magazine Raal appetite-appealing ads In America's top mogaxines! Radio Coasl-to-eoait newscaits plus hard-selling «potsreaching millions'. Double Profits On Every Sale! • Display both great Peter Paul double-profit bars — Almond Joy as well as Mounds! With both you satisfy the taste of every coconut candy fan • Almond Joy is number one with folks who go for luscious juicy-fresh coconut robed in double-thick milk chocolate and topped with crunchy almonds . . and Mounds is the favorite of coconut lovers who prefer delicious bittersweet chocolate! America's Best-loved Coconut Candy From The Kitchens Of PETER PAUL PETER PAUL, INC., Naugal BOXOFFICE 51
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
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s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
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. . The . . The . . Lippert . . Sar
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NEWS AND VIEWS OF THE PRODUCTION CE
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New Mary Pickford Suit In Goldwyn S
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J..._ Montana Theatremen Hold Annua
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kl.. . . . Gene . . Ben . . . Aldri
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Twin City Homewood Trial Is Resumed
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. . After 'Paris' Grosses 250 In Tw
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Hawarden, la.. Comet Is Gutted by F
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aptaiD 'Pat, William Truog Dies; UA
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J CAROLINAS TOA ASS'N ELECTS BOB BR
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Picture Trademark Gone; Stage Is Fi
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Audience Expanding For Adult Pictur
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ATLANTA \risitors on the Row: Horro
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Movietime Reports To Okla. Exhibito
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! a { Wanda I men. ! attending I Li
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Two at Milwaukee In Theatre TV Loop
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J, . . Reports ST . L PUIS Frank Gl
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ottir^ , Dayton 1 and Variety of Da
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. . Lou Cleveland Does Big On Four
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. . Rowland . . Harry ^'mi j Mrs. C
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. . . Free . . Woodrow LOUISVILLE n
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. . Irving RKO Starts Buildup For '
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ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
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Li. fftll mki Death Claims Second F
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MONTREAL . . Filmrow The Motion Pic
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I I' 1 Worpoth . . C ] Hovono . W W
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1l«ll{^ i „ j 4951 I 4952 , 2!5^
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Opinions on Current Productions; Ex
Page 97 and 98: I aken I I ATES: ISc per word, mini
Page 99: lovember 24, 1951 ection Two Constr
Page 102 and 103: )k The stage is set for WITH CARPET
Page 104 and 105: For comfort underfoot— For sound
Page 106 and 107: Li 11 "ITIVERYBODY Stands to gain f
Page 108 and 109: ' Let us custom-style your carpet a
Page 110 and 111: i THEATRE REMODELING • Oklahoma C
Page 112 and 113: REMODELING JOB • Oklahoma City Ab
Page 114 and 115: Are You Planning I To Redecorate Yo
Page 116 and 117: p On movie sets . BETTER MOVIES! In
Page 118 and 119: This deep approach to the interior
Page 120 and 121: lOfp ^ FACING THE PROBLEM-DIAGONALL
Page 122 and 123: iu A CASE FOR SMARTNESS IN DISPLAY
Page 124 and 125: IL OUT OF THE ORDINARY :' .•«^S:
Page 126 and 127: I ILi. lllii jfKOJI «tU til (Oil f
Page 128 and 129: 1 In designing the auditorium of th
Page 130 and 131: \ ' iA * iiuiicstfili THEATRE IT" A
Page 132 and 133: Out Into the Open for New Ideas Som
Page 134 and 135: 36 The MODERN THEATRE SECTIO^ U Sti
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Page 138 and 139: DESIGN AND CONSTRUCTION SAVE NOW! E
Page 140 and 141: DESIGN AND CONSTRUCTION Balanced Li
Page 142 and 143: L' 44 M A,ikL Model 420 Majestic Fo
Page 144 and 145: | REFRESHMENT SERVICE You Can Enjoy
Page 146 and 147: . . keeps i j HOW TO INCREASE CANDY
Page 150 and 151: PATRONS COME TO DINNER AT THE TROPI
Page 152 and 153: BOXED DINNERS AT DRIVE-IN Continued
Page 154 and 155: m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
Page 156 and 157: REFRESHMENT SERVICE HERE ARE SEVEN
Page 158 and 159: ' | ' HOW TO INCREASE CANDY SALES C
Page 160 and 161: . . CANDY . . OILS . . BOXES . . KE
Page 162 and 163: j ' ' iminate oH Cluster Light Smg
Page 164 and 165: IL A MUST for That Play Area The on
Page 166 and 167: I PROJECTION AND SOUND MEN IN BOOTH
Page 168 and 169: IL PROJECTION AND SOUND Develops a
Page 170 and 171: PROJECTION AND SOUND Here Is How to
Page 172 and 173: RCA Service protects your Box-Offic
Page 174 and 175: Ike (lix^t PROJECTION AND SOUND A V
Page 176 and 177: i Iki GENERATOR SETS Ask Your THEAT
Page 178 and 179: j PROJECTION AND SOUND Four Well-Pl
Page 180 and 181: j ' ; INTERIOR DECORATING 5. Should
Page 182 and 183: i INTERIOR DECORATING TODAY'S THEAT
Page 184 and 185: 35 YEARS — and still tops! CURTAI
Page 186 and 187: MAINTENANCE AND SANITATION f The Th
Page 188 and 189: ' j Here 's Your Biff DOUBLE FEATUR
Page 190 and 191: ^^K|[i You Can Avoid Fire Losses by
Page 192 and 193: I ' ALPHABETICAL INDEX; Specialized
Page 194 and 195: '. I ^Specialized ^peciai \-t STAGE
Page 196 and 197: ADVERTISING DISPLAY Use the Index o
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179 Pittsburgh 3114 2753 11001 Frig
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200 ' 243 Chicago CONCESSIONS Use t
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90 919 Phila r 1 DECORATING Use the
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' ' FURNISHINGS Use the Index of Ad
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111 4801 Freeport, 321 W. SOlh SI ,
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"i; • N '1 I I ' PROJECTION Use t
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Semon, L 300 149 1600 848 706 Walte
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SANITATION Use the Index of Adverti
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2747 i STAGE EQUIPMENT Use the Inde
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6222 724 ] DRIVE-INS Use the Index
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Miahavroka, 1035 Cleveland 64 1525
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' ' DENVER 'Graham Bros., Theatre E
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'' i Fire-resistant treatment for,
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. { ' j , I Orange juice dispenser,
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READERS' SERVICE COUPONS For inlonn
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II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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