Boxoffice-November.24.1951

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. { ' j , I Orange juice dispenser, features Upholstery shampoo scrubber, p50 Pop-A-Lot unit, with removable pan, p54 May 5 , thermal control, pM Sept 1 ,, ,, Orange syrup dispenser, p63 June 2 Vend, display pack candy bar, p4b Popcorn bag yield table, pll Dec Packaged orchid promotion, p53 Aug 4 Dec 2, '50 2, '50 Paper bags for dnve-ins, p55 Oct 6 Vinyl plastic cove base, p58 June I Popcorn merchandising checklist, pll Penny gum vender, six llavors, p54 Vinyl-plastic tile flooring, p55 Sept 1 Dec 2, '50 Apr 7 Wall siding, resembles stucco, p54 Popcorn sales techniques, pll Dec 2, '50 Photo electric cell, as fire protection, Feb 3 ,„ _ „ _ p53 Mar 3 Waterproof masonry coat, p49 Dec Popcorn selling operations, p9 Dec 2, Photo murals, p49 Ian 6 2, 'SO '50 , Pizza ovens for drive-ins, po8 May b Waterproof shadow box for coming Popcorn Survey, p32 Oct 6 Plastic directional signs, p48 Dec 2, '50 attractions, p61 June 2 Popcorn trailer, p40 July 7 Plastic upholstery fabric, p56 July 7 Weatherproof in-car speaker, p63 Popping expansion, importance of, Plastic wall finish, p56 Sept 1 June 2 p25 Jan 6 Pop-A-Lot popcorn unit with Popping machines, location of, p48 removal pan, p55 May 5 Apr 7 Popcorn machine, for small theatres, NEW THEATRES Preview of selling trends, p32 Oct 6 p53 Mar 3 Allen Theatre, Takoma Park, Md., Proper storage of. p25 Jan 6, p42 Popcorn vender with sales appeal, Sept 1 pis July 7 P50 Ian 6 ,„ Astra, Kitwes, Africa, pl9 Apr 7 Removing from carpets, p20 Aug 4 X, r Portable drink dispenser, p58 May b Beach, Cape May, N. M., p44 Feb Silver-plated charms, as popcorn 3 Portable emergency floodlight, p58 Cavern, Carlsbad, N. M., pl6 June 2 prizes, p57 May 5 May 5 n ^ Center, Omaha, Neb., p35 Aug 4 Small theatre popper, p53 Mar 3 c Portable Ughting unit, p57 Oct 6 Dixie, Miami, Fla., p24 May Source of Supply, p36 Oct 6 5 Positive displacement syrup pumps, Genoa, Genoa City, Wis., pl7 June 2 Theatres selling popcorn, percentage p55 Oct 6 - , J Guyan, Logan, W. Va., pl6 Dec 2, '50 of, p32 Oct 6 Post speakers for special dnve-m Hancock Village, West Roxbury, Three-dimensional sign splotlights concessions, p53 Apr 7 areas, p53 Mar 3 Mass., p44 Feb 3 Power-driven pony ride, p64 June 2 Holiday, Park Forest, III., p20 Apr 7 Total theatres adding dairy butler Powerful outdoor spotlight, p53 Sept 1 State, Cuyahoga Falls, Ohio, alter popping, p36 Oct 6 p39 Power mower for drive-in, p53 Aug 4 Unusual merchandising display of, July 7 Pre-mix orange juice dispenser, p55 pl6 Feb 3 Terrace, Robbinsdale, Minn., pl4 Sept 1 Aug 4 Pump-fed custard freezer, with side Towne, Forest, Miss., p48 Feb 3 POWDER ROOMS cabinet, p53 May 5 Towne, Fox Lake, 111., pl7 lune 2 Reciprocating refrigeration machines, Tuscumbian, p30 July 7 (See Restrooms) pS9 June 2 „ ,^„ Watts, Osage, Iowa, pp8, 9 Jan 6 Maintenance of, pl4 Jan 6 Reelend alarm, p47 Dec 2, 50 Wynnewood, Dallas, Tex., pl8 Mar 3 Treatments of, p9 Mar 3 Refreshment attendant uniforms, p55 Mar 3 Restroom air purifier, p56 July 7 PORTABLE EQUIPMENT Rustic-type pagoda as drive-in equipment, p54 Mar 3 As factor in drive-in heating, p44 Resurfacing material for concrete PAINT Dec 2, '50 patching, p53 July 7 (See Maintenance) Automatic transfer desirable for standby units, pl4 Oct 6 Retracting seat, p55 Apr 7 Fire-retardant paint, p46 Dec 2, '50 Emergency lighting unit, p56 Oct 6 Roasted peanuts, reaay-bagged, p53 Interior white screen paint, p56 Sept 1 Portable lighting unit, p57 Oct 6 May 5 Paint and the drive-in, p46 July 7 Power supply for arc lamps, p47 Rug carpet shampooer, p53 Apr 7 Sept 1 Rug scrubber, p49 Dec 2, '50 Sandwich, hot dog vender, automatic, PERSONNEL Selecting the standby plant, pl4 Oct 8 Standby power and the portable p57 May 5 (See Employe Relations) drive-in, p28 Sept 1 Sanitary napkin dispenser, p54 Jan 6 Anti-fatigue matting, p53 Aug 4 Standby power units, generators, pl2 Screen beading in theatre paint line, Courtesy boosts concession sales, p40 Sept p46 Dec 2, '50 1 Oct 6 Screen paint I'ne, p53 May 5 Lightweight uniform material, p55 Self-contained air conditioning unit, July 7 PROJECTION AND SOUND p56 Sept 1 Look before you laugh, p24 June 2 Self-contained, four-flavor dispenser Selection of refreshment sales attend- guide for projectionists, p40 Jan 6 p62 June 2 ants, pl2 Dec 2, '50 A solution to the problem of cue dots, Sell-locking carbon container, p47 p46 June 2 Dec 2, '50 Automatic changeover mechanism, PLAYGHOUNDS electronic, p40 Mar 3 Self-propelled merry-go-round, p64 (See Drive-ins) Avoiding theatre heart trouble, p44 June 2 Self-propelled power mower, p57 Architectural layouts of, miniature June 2 Mar 3 train drawings, p47 Apr 7 Carbon saver discussion, photos of, Self serving drink with multiple flavor, Drive-In playground equipment, p45 p33, Dec 2, '50 p57 Mar 3 Mar 3 Carbon timer measures stubs, p42 Selmix dispensing unit, Servel refrigeration, p53 May 5 Merry-go-round for drive-ins, p54 Care of the elusive flicker, p23 May 5 Kiddy playground rides, p60 June 2 Jan 6 Silk screen printing kit, p53 July 7 Mar 3 Choosing tools for the booth, p37 Silver-plated charms, as popcorn Miniature trains at drive-ins, p46 Apr 7 prizes, p57 May 5 Apr 7 Continuous carbon burner, p56 May 5 16mm recorder projector, p53 Sept 1 Miniature train at the drive-in, p49 Convex screen polarizes light, p49 Slimair microphone, wide range response, p60 June 2 Miniature train installation, photo of, Copper coating on carbons reduced, Mar 3 Dec 2, '50 Soap dispenser, p57 Oct 6 p52 Oct 6 NPA order, p49 Feb 3 Square ceiling outlet, p64 June 2 Monkey sitting at drive-in, p44 May 5 Deflector, steadying light, p30 May 5 Stainless steel wall tile, p53 July 7 Playground items survey, p56 June 2 Early projectors, photos of, p28 May 5 Stair tread, two types, p53 Apr 7 Power-driven pony ride, pd4 June 2 Early side winders, p42 July 7 Starliner Theatre seat, p49 Jan 6 Sell-propelled merry-go-round, p64 Electronic changeover, activated by Siretchable hose, fits any vacuum, June 2 supersonic tone on sound track, p40 p60 May 5 Mar 3 Sturdy theatre safe, p53 Sept Extinct projectors, photos of, p42 1 Swivel-action sickle mower, p56 Apr PLANNING 7 July 7 Swivel light, p56 Oct 6 Building an airer under NPA restrictions, p47 Oct 6 Film splicing, necessary equipment Film patching weld, pS7 Apr 7 Table model ice cream freezer, p61 May 5; p62 June 2 Floor plans for remodeling of auditorium, p9 Apr 7 Flutter-free soundhead, p28 Oct 6 for, p39 Mar 3 Theatre pack chocolates, p56 Aug 4 Theatre photo murals, p6u June 2 Showmanship, as combined with practical planning, pl2 Apr 7 p56 Mar 3 Junior 17mm projector, redesigned, Three-dimensional sign spotlights concessions, p53 Apr 7 Lens changing, p28 May 5 Three-foot soda fountain, p55 Aug 4 PLASTIC PRODUCTS New kind of ham for the stage show, Tile-cut mirror sheeting, decorative p44 June 2 New plastic material, Velon, for theatre interiors, pl6 Jan 6 finish, p55 Apr 7 NPA regulations regarding, pl6 Oct 6 Traffic control device, p64 June 2 New-type soundhead, p26 Oct 6 Plastic wall finish, p56 Sept 1 Traffic directional device, p56 July 7 Oldtime projectors, not identified, Transcription player, p55 Oct 6 p40 Jan 6 Transcription player, p. a. system, p56 POPCORN Panoramic vision, pl2 Sept 1 Oct 6 Automatic vender for, p55 Feb 3 Projectors, photos of, pp47, 48 Sept 1 Transparent ice cream display unit, Average price charged. p36 Oct 6 Reelend alarm, p47 Dec 2, '50 p57 Feb 3 Box doubles as scoop for, p55 July 7 Screen Presentation issue. Sept 1 Transparent plastic popcorn packaging, p53 Mar 3 Butter dispenser, p34 May Bumper crop of, p30 Mar Selecting for drive-ins, p44 Aug 4 3 Self-locking carbon container, 5; p55 p47 Trimmer-type mower, p54 .Sept 1 Aug Dec 2, 4 Two arm drink dispenser, d53 Apr 7 Continuous popcorn machine, Show '50 breaks are bad breaks, p42 p34 Two choir models, p55 July 7 May 5; p37 June 2 July 7 Two drink dispenser, self-contained, Dollar volume at various prices, p33 Shutter setting, p28 May 5 p61 Juno 2 Oct 6 16mm recorder-projector, p53 Sept 1 Two kiddy playground rides, p60 Educational plan for selling, p33 Slimair microphone, with wide range June 2 May 5 response, p60 June 2 Two power mower units, p53 July 7 Eye-appeal in popcorn fountain, p34 Speaker post spacing at drive-ins. p46 Ultraviolet fluorescent lamp, cold Aug 4 Jon 6 cathode, p53 Apr 7 Location of machine, p37 May 5 Standby power, pll Sept 1 Unbreakable, Merchandising table. non-glass mirror, p33 Oct 6 p56 Transcription player, p55 Oct 6 Mar Miss Popcorn Week, photo of, p21 Dec 3 Transcription player, p. a. system, 2, '50 Upholstery cleaner, foam-type, p46 Moisture content p56 Oct 6 in relation to popping quality, p36 Jan 6 Trouble spots in maintenance of Dec 2, '50 Upholstery fabric. In now pattern, Number theatres selling, plO Aug booths, pll Apr 7 4 p53 May 5 Paper bags for drive-ins, p55 Oct 6 Unit carries drive-in sound through Upholstery shampooer, fully automatic, p58 May 5 Mar 3 Watching changeovers, p41 Jan Plastic transparent packaging, p53 car radios, pl4 Sept 1 6 j Weatherproof in-car speaker, pKJ June 2 Wiring systems, p46 Sept 1 I RAT CONTROL ! Theatre Sanitation Service, pl4 NovC! RECTIFIERS 1 (See Projection and Sound) ' REFRESHMENT SERVICE Achieving a wealth of display inl counters, pl8 Aug 4 1 Achieving maximum efficiency at | drive-in concession stands, p38 Sept 1 Adding profits with seasonal specials, p8 Dec 2, '50 Adding refreshment stands to a K^ modeled theatre, p8 June 2 Attendant service at Cowtown Drivein, Fort Worth, Tex., pl4 Feb 3 Attraction display as added booster, p38 Mar 3 sales Authorized candy buyers, p30 Feb 3 Authorized refreshment supply buyers, p34 Sept 1 Automatic coffeemaker for drive-ins, p54 Aug 4 A vital part of remodeling, the refreshment counter. p38 July 7 Beef and pork barbecue, canned. pS4 July 7 Beverage dispenser, fountain drink mixer, p56 Feb 3 Bobtail soda fountain, p55 July 7 Breakdown of refreshment sales, pll Aug 4 Cafeteria service at drive-in. p33 July 7 Candy-covered chocolates, in nickel pack. p55 Aug 4 Candy display rack, p46 Dec 2, '50 Candy floss machine, p54 Feb 3 Candy merchandising counter cards, 1^2 June 2 Candy merchandising techniques, p27 Jan 6 Candy selling methods, p27 Jan 6 Carbonated drink dispenser for driveins, p52 Jan 6 Cardboard hot Aug 4 dog dispenser, p54 Chocolate drink for theatres, p56 Sept 1 Chow cart, pl6 Feb 3 Christmas candy stocking, p57 Oct 6 Combination ice shaver, case, pS3 ; Apr 7 Concessions as key to J remodeling, I j ,. p21 June 1 2 Concession bar, cafeteria style, at drive-in, p36 Mar 3 Concession buildings, drive-in, photos of, pl3 Feb 3 I Concession counters, photos of, pZO I Aug 4 Concession layouts, architects drawings, p43 May 5 Concession profits outweigh care, p20 Aug 4 Concession promotion, p27 Feb 3 floor ! Concession stand, architects drawing, , p8 Aug 4 Concession stand management, p3u i Feb 3 ,, , „ Continuous popping unit, p37 June Z Counters at drive-ins, increasing sales at, pl2 Aug 4 .= , , , Counter surfacing material, pbb luly / Courtesy boosts concession sales. p40 Oct 6 Custom-styled pop wagon, p36 July 7 Displaying lots of stock at stands, p40 Oct 6 Drink vender offers two juices, p53 Ian 6 Drive-in refreshment service building. photos of, pl4 Dec 2, '50 Drive-in refreshment stands, photos of, pl2 Feb 3: p33 July 7; pl2 Aug 4 Electro freeze soil ice cream freezer, p53 Aug 4 Frozen custard, batch ice cream freezer, gravity fed, p56 Mar 3 Frozen juice dispenser, p55 Oct 6 Frozen novelties, boosting volume, p36 Sept 1 Gravity-fed frozen custard freezer, p46 Dec 2, 'SO Handbook of successful refreshment merchandising, p9 Dec 2, '50 Hot and cold dispenser, p53 Sept 1 Hot dogger with thermostatic control. p62 June 2 Hot dog heater dispenser lor driveins, p53 Ian 6 Hot dogs come indoors, as theatre sales item, p36 Feb 3 Hot drink venders, results of tests with, p28 Mar 3 Ice cream freezer, large storage space, p53 Jan 6 Ideal refreshment counter, conception of, p8 Aug 4 Increasing popularity ol ice cream as refreshment item, p27 Mar 3 Items banned in auditoriums, pH Aug 4 j 1 I I,-' ;->-,« 1^* iî.* I 120 The MODERN THEATRE SECTION i
" licorice assortment in colorlul package, p61 June 2 Uahlweight attendant unilorms, pb.. . Lightweight uniform . 1 material, "
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Li,.. . . whether . . . are Wometco
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pKliv^, ruKWMKD... GOING FORWARD...
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Fox Earnings for '52 In an Upward T
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I . .TESTED ... and PROVED imh CEHT
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DuMont Cannot See Thealre TV Profil
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L . . . King . . Handed . . And ôU
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f'3 '^// er o/- er '^^'^--^/^î 'O;
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i \If you're part of the amusement
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T-shirts CHESTER FRIEDMAN EDITOR MO
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s California Managers Turn Full Ste
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5t tl*' fm H' Animation in Display
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Virginia Exhibitors Plan Theatre Cl
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Thanksgiving Boosts Grosses; Vadis
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New York Paramount Has 25th Birthda
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. . The . . The . . Lippert . . Sar
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NEWS AND VIEWS OF THE PRODUCTION CE
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New Mary Pickford Suit In Goldwyn S
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J..._ Montana Theatremen Hold Annua
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kl.. . . . Gene . . Ben . . . Aldri
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Twin City Homewood Trial Is Resumed
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. . After 'Paris' Grosses 250 In Tw
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Hawarden, la.. Comet Is Gutted by F
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aptaiD 'Pat, William Truog Dies; UA
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J CAROLINAS TOA ASS'N ELECTS BOB BR
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Picture Trademark Gone; Stage Is Fi
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Audience Expanding For Adult Pictur
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ATLANTA \risitors on the Row: Horro
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Movietime Reports To Okla. Exhibito
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! a { Wanda I men. ! attending I Li
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Two at Milwaukee In Theatre TV Loop
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J, . . Reports ST . L PUIS Frank Gl
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ottir^ , Dayton 1 and Variety of Da
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. . Lou Cleveland Does Big On Four
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. . Rowland . . Harry ^'mi j Mrs. C
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. . . Free . . Woodrow LOUISVILLE n
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. . Irving RKO Starts Buildup For '
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ii., Sfieci^ /4«tKcuKcemeHt 'îiSi
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Li. fftll mki Death Claims Second F
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MONTREAL . . Filmrow The Motion Pic
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1l«ll{^ i „ j 4951 I 4952 , 2!5^
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Opinions on Current Productions; Ex
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I aken I I ATES: ISc per word, mini
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lovember 24, 1951 ection Two Constr
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)k The stage is set for WITH CARPET
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For comfort underfoot— For sound
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Li 11 "ITIVERYBODY Stands to gain f
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' Let us custom-style your carpet a
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i THEATRE REMODELING • Oklahoma C
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REMODELING JOB • Oklahoma City Ab
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Are You Planning I To Redecorate Yo
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p On movie sets . BETTER MOVIES! In
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This deep approach to the interior
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lOfp ^ FACING THE PROBLEM-DIAGONALL
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iu A CASE FOR SMARTNESS IN DISPLAY
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IL OUT OF THE ORDINARY :' .•«^S:
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I ILi. lllii jfKOJI «tU til (Oil f
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1 In designing the auditorium of th
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\ ' iA * iiuiicstfili THEATRE IT" A
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Out Into the Open for New Ideas Som
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36 The MODERN THEATRE SECTIO^ U Sti
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DESIGN AND CONSTRUCTION SAVE NOW! E
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DESIGN AND CONSTRUCTION Balanced Li
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L' 44 M A,ikL Model 420 Majestic Fo
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| REFRESHMENT SERVICE You Can Enjoy
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. . keeps i j HOW TO INCREASE CANDY
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' i HOW TO INCREASE CANDY SALES Con
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PATRONS COME TO DINNER AT THE TROPI
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BOXED DINNERS AT DRIVE-IN Continued
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m^'^^ CHOCOLATE CREAMS. Doiiljle-wh
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REFRESHMENT SERVICE HERE ARE SEVEN
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' | ' HOW TO INCREASE CANDY SALES C
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. . CANDY . . OILS . . BOXES . . KE
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j ' ' iminate oH Cluster Light Smg
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IL A MUST for That Play Area The on
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I PROJECTION AND SOUND MEN IN BOOTH
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IL PROJECTION AND SOUND Develops a
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PROJECTION AND SOUND Here Is How to
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RCA Service protects your Box-Offic
Page 174 and 175: Ike (lix^t PROJECTION AND SOUND A V
Page 176 and 177: i Iki GENERATOR SETS Ask Your THEAT
Page 178 and 179: j PROJECTION AND SOUND Four Well-Pl
Page 180 and 181: j ' ; INTERIOR DECORATING 5. Should
Page 182 and 183: i INTERIOR DECORATING TODAY'S THEAT
Page 184 and 185: 35 YEARS — and still tops! CURTAI
Page 186 and 187: MAINTENANCE AND SANITATION f The Th
Page 188 and 189: ' j Here 's Your Biff DOUBLE FEATUR
Page 190 and 191: ^^K|[i You Can Avoid Fire Losses by
Page 192 and 193: I ' ALPHABETICAL INDEX; Specialized
Page 194 and 195: '. I ^Specialized ^peciai \-t STAGE
Page 196 and 197: ADVERTISING DISPLAY Use the Index o
Page 198 and 199: 179 Pittsburgh 3114 2753 11001 Frig
Page 200 and 201: 200 ' 243 Chicago CONCESSIONS Use t
Page 202 and 203: 90 919 Phila r 1 DECORATING Use the
Page 204 and 205: ' ' FURNISHINGS Use the Index of Ad
Page 206 and 207: 111 4801 Freeport, 321 W. SOlh SI ,
Page 208 and 209: "i; • N '1 I I ' PROJECTION Use t
Page 210 and 211: Semon, L 300 149 1600 848 706 Walte
Page 212 and 213: SANITATION Use the Index of Adverti
Page 214 and 215: 2747 i STAGE EQUIPMENT Use the Inde
Page 216 and 217: 6222 724 ] DRIVE-INS Use the Index
Page 218 and 219: Miahavroka, 1035 Cleveland 64 1525
Page 220 and 221: ' ' DENVER 'Graham Bros., Theatre E
Page 222 and 223: '' i Fire-resistant treatment for,
Page 226 and 227: READERS' SERVICE COUPONS For inlonn
Page 228: II it's MOVIETIME U.S.A. Are You Pr
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Boxoffice-November.24.1951

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