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A CASE FOR SMARTNESS IN DISPLAY (R<br />
There's Variety and Good Styling in the Way<br />
Miami's Paramount Is Mounting Its Displays<br />
The newly remodeled Paramount Theatr<br />
in Miami offers an example of how a<br />
exhibitor con obtain variety in the stylin<br />
of his dispay cases in order to provid<br />
eye-catching appeal— and yet achieve the<br />
variety without sacrificing a sense of un,<br />
formity in overall planning. Generally<br />
the material used for the display case<br />
has been white oak, but for a singi<br />
splash of the baroque, moulded plcste<br />
has been used for a grouping of cose<br />
to lend an air of splendor against<br />
marble wall. The Paramount is operate<br />
by Florida State Theatres. Although it i<br />
one of the town's oldest houses, it nov<br />
has a contemporary look, thanks to th<br />
This splashy display is in the outer lobby. The smartly designed decorative frame is recessed<br />
in the marble wall. Live plantings lend a tropical touch.<br />
complete redo job from marquee ti<br />
screen.<br />
flewl<br />
STONE LENDS A PLEASANT TOUCH<br />
Use of stone for plantings in theatres has become popular. Below, at the Stat'<br />
Theatre, St. Petersburg, a drinking fountain area is made attractive by adding i<br />
planting wall. Left, at the Watts Theatre, Osage, Iowa, a stone box not only offer<br />
room for plantings but conceals the base of a ceiling-to-floor mirror.<br />
<<br />
24 The MODERN THEATRE SECTION
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