Boxoffice-November.24.1951

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Orange juice dispenser, features Upholstery shampoo scrubber, p50 Pop-A-Lot unit, with removable pan,
p54 May 5
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thermal control, pM Sept 1
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Orange syrup dispenser, p63 June 2 Vend, display pack candy bar, p4b Popcorn bag yield table, pll Dec
Packaged orchid promotion, p53 Aug 4 Dec 2, '50
2, '50
Paper bags for dnve-ins, p55 Oct 6 Vinyl plastic cove base, p58 June I Popcorn merchandising checklist, pll
Penny gum vender, six llavors, p54 Vinyl-plastic tile flooring, p55 Sept 1 Dec 2, '50
Apr 7
Wall siding, resembles stucco, p54 Popcorn sales techniques, pll Dec
2, '50
Photo electric cell, as fire protection, Feb 3 ,„ _
„ _
p53 Mar 3
Waterproof masonry coat, p49 Dec Popcorn selling operations, p9 Dec
2,
Photo murals, p49 Ian 6
2, 'SO
'50
,
Pizza ovens for drive-ins, po8 May b Waterproof shadow box for coming Popcorn Survey, p32 Oct 6
Plastic directional signs, p48 Dec 2, '50
attractions, p61 June 2
Popcorn trailer, p40 July 7
Plastic upholstery fabric, p56 July 7 Weatherproof in-car speaker, p63 Popping expansion, importance of,
Plastic wall finish, p56 Sept 1
June 2
p25 Jan 6
Pop-A-Lot popcorn unit with
Popping machines, location of, p48
removal
pan, p55 May 5
Apr 7
Popcorn machine, for small theatres,
NEW THEATRES
Preview of selling trends, p32 Oct 6
p53 Mar 3
Allen Theatre, Takoma Park, Md., Proper storage of. p25 Jan 6, p42
Popcorn vender with sales appeal,
Sept 1
pis July 7
P50 Ian 6
,„
Astra, Kitwes, Africa, pl9 Apr 7
Removing from carpets, p20 Aug 4
X, r
Portable drink dispenser, p58 May b Beach, Cape May, N. M., p44 Feb Silver-plated charms, as popcorn
3
Portable emergency floodlight, p58 Cavern, Carlsbad, N. M., pl6 June 2
prizes, p57 May 5
May 5
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Center, Omaha, Neb., p35 Aug 4
Small theatre popper, p53 Mar 3
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Portable Ughting unit, p57 Oct 6
Dixie, Miami, Fla., p24 May Source of Supply, p36 Oct 6
5
Positive displacement syrup pumps, Genoa, Genoa City, Wis., pl7 June 2 Theatres selling popcorn, percentage
p55 Oct 6
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, J Guyan, Logan, W. Va., pl6 Dec 2, '50
of, p32 Oct 6
Post speakers for special dnve-m Hancock Village, West Roxbury,
Three-dimensional sign splotlights
concessions, p53 Apr 7
areas, p53 Mar 3
Mass., p44 Feb 3
Power-driven pony ride, p64 June 2 Holiday, Park Forest, III., p20 Apr 7
Total theatres adding dairy butler
Powerful outdoor spotlight, p53 Sept 1 State, Cuyahoga Falls, Ohio,
alter popping, p36 Oct 6
p39
Power mower for drive-in, p53 Aug 4
Unusual merchandising display of,
July 7
Pre-mix orange juice dispenser, p55
pl6 Feb 3
Terrace, Robbinsdale, Minn., pl4
Sept 1
Aug 4
Pump-fed custard freezer, with side
Towne, Forest, Miss., p48 Feb 3 POWDER ROOMS
cabinet, p53 May 5
Towne, Fox Lake, 111., pl7 lune 2
Reciprocating refrigeration machines,
Tuscumbian, p30 July 7
(See Restrooms)
pS9 June 2 „ ,^„
Watts, Osage, Iowa, pp8, 9 Jan 6 Maintenance of, pl4 Jan 6
Reelend alarm, p47 Dec 2, 50
Wynnewood, Dallas, Tex., pl8 Mar 3 Treatments of, p9 Mar 3
Refreshment attendant uniforms, p55
Mar 3
Restroom air purifier, p56 July 7
PORTABLE EQUIPMENT
Rustic-type pagoda as drive-in equipment,
p54 Mar 3
As factor in drive-in heating, p44
Resurfacing material for concrete PAINT
Dec 2, '50
patching, p53 July 7
(See Maintenance)
Automatic transfer desirable for standby
units, pl4 Oct 6
Retracting seat, p55 Apr 7
Fire-retardant paint, p46 Dec 2, '50
Emergency lighting unit, p56 Oct 6
Roasted peanuts, reaay-bagged, p53 Interior white screen paint, p56 Sept 1
Portable lighting unit, p57 Oct 6
May 5
Paint and the drive-in, p46 July 7 Power supply for arc lamps, p47
Rug carpet shampooer, p53 Apr 7
Sept 1
Rug scrubber, p49 Dec 2, '50
Sandwich, hot dog vender, automatic, PERSONNEL
Selecting the standby plant, pl4 Oct 8
Standby power and the portable
p57 May 5
(See Employe Relations)
drive-in, p28 Sept 1
Sanitary napkin dispenser, p54 Jan 6 Anti-fatigue matting, p53 Aug 4
Standby power units, generators, pl2
Screen beading in theatre paint line, Courtesy boosts concession sales, p40
Sept
p46 Dec 2, '50
1
Oct 6
Screen paint I'ne, p53 May 5
Lightweight uniform material, p55
Self-contained air conditioning unit, July 7
PROJECTION AND SOUND
p56 Sept 1
Look before you laugh, p24 June 2
Self-contained, four-flavor dispenser Selection of refreshment sales attend-
guide for projectionists, p40 Jan 6
p62 June 2
ants, pl2 Dec 2, '50
A solution to the problem of cue dots,
Sell-locking carbon container, p47
p46 June 2
Dec 2, '50
Automatic changeover mechanism,
PLAYGHOUNDS
electronic, p40 Mar 3
Self-propelled merry-go-round, p64
(See Drive-ins)
Avoiding theatre heart trouble, p44
June 2
Self-propelled power mower, p57
Architectural layouts of, miniature June 2
Mar 3
train drawings, p47 Apr 7
Carbon saver discussion, photos of,
Self serving drink with multiple flavor, Drive-In playground equipment, p45
p33, Dec 2, '50
p57 Mar 3
Mar 3
Carbon timer measures stubs, p42
Selmix dispensing unit, Servel refrigeration,
p53 May 5
Merry-go-round for drive-ins, p54 Care of the elusive flicker, p23 May 5
Kiddy playground rides, p60 June 2 Jan 6
Silk screen printing kit, p53 July 7 Mar 3
Choosing tools for the booth, p37
Silver-plated charms, as popcorn Miniature trains at drive-ins, p46 Apr 7
prizes, p57 May 5
Apr 7
Continuous carbon burner, p56 May 5
16mm recorder projector, p53 Sept 1 Miniature train at the drive-in, p49 Convex screen polarizes light, p49
Slimair microphone, wide range response,
p60 June 2
Miniature train installation, photo of, Copper coating on carbons reduced,
Mar 3
Dec 2, '50
Soap dispenser, p57 Oct 6
p52 Oct 6
NPA order, p49 Feb 3
Square ceiling outlet, p64 June 2 Monkey sitting at drive-in, p44 May 5 Deflector, steadying light, p30 May 5
Stainless steel wall tile, p53 July 7 Playground items survey, p56 June 2 Early projectors, photos of, p28 May 5
Stair tread, two types, p53 Apr 7 Power-driven pony ride, pd4 June 2 Early side winders, p42 July 7
Starliner Theatre seat, p49 Jan 6
Sell-propelled merry-go-round, p64 Electronic changeover, activated by
Siretchable hose, fits any vacuum, June 2
supersonic tone on sound track, p40
p60 May 5
Mar 3
Sturdy theatre safe, p53 Sept
Extinct projectors, photos of, p42
1
Swivel-action sickle mower, p56 Apr PLANNING
7
July 7
Swivel light, p56 Oct 6
Building an airer under NPA restrictions,
p47 Oct 6
Film splicing, necessary equipment
Film patching weld, pS7 Apr 7
Table model ice cream freezer, p61
May 5; p62 June 2
Floor plans for remodeling of auditorium,
p9 Apr 7
Flutter-free soundhead, p28 Oct 6
for, p39 Mar 3
Theatre pack chocolates, p56 Aug 4
Theatre photo murals, p6u June 2 Showmanship, as combined with practical
planning, pl2 Apr 7
p56 Mar 3
Junior 17mm projector, redesigned,
Three-dimensional sign spotlights
concessions, p53 Apr 7
Lens changing, p28 May 5
Three-foot soda fountain, p55 Aug 4 PLASTIC PRODUCTS
New kind of ham for the stage show,
Tile-cut mirror sheeting, decorative
p44 June 2
New plastic material, Velon, for theatre
interiors, pl6 Jan 6
finish, p55 Apr 7
NPA regulations regarding, pl6 Oct 6
Traffic control device, p64 June 2
New-type soundhead, p26 Oct 6
Plastic wall finish, p56 Sept 1
Traffic directional device, p56 July 7
Oldtime projectors, not identified,
Transcription player, p55 Oct 6
p40 Jan 6
Transcription player, p. a. system, p56
POPCORN
Panoramic vision, pl2 Sept 1
Oct 6
Automatic vender for, p55 Feb 3
Projectors, photos of, pp47, 48 Sept 1
Transparent ice cream display unit, Average price charged. p36 Oct 6 Reelend alarm, p47 Dec 2, '50
p57 Feb 3
Box doubles as scoop for, p55 July 7 Screen Presentation issue. Sept 1
Transparent plastic popcorn packaging,
p53 Mar 3
Butter dispenser, p34 May
Bumper crop of, p30 Mar Selecting for drive-ins, p44 Aug 4
3
Self-locking carbon container,
5; p55
p47
Trimmer-type mower, p54 .Sept 1
Aug Dec 2,
4
Two arm drink dispenser, d53 Apr 7 Continuous popcorn machine, Show '50
breaks are bad breaks, p42
p34
Two choir models, p55 July 7
May 5; p37 June 2
July 7
Two drink dispenser, self-contained, Dollar volume at various prices, p33
Shutter setting, p28 May 5
p61 Juno 2
Oct 6
16mm recorder-projector, p53 Sept 1
Two kiddy playground rides, p60 Educational plan for selling, p33
Slimair microphone, with wide range
June 2
May 5
response, p60 June 2
Two power mower units, p53 July 7 Eye-appeal in popcorn fountain, p34 Speaker post spacing at drive-ins. p46
Ultraviolet fluorescent lamp, cold Aug 4
Jon 6
cathode, p53 Apr 7
Location of machine, p37 May 5
Standby power, pll Sept 1
Unbreakable,
Merchandising table.
non-glass mirror,
p33 Oct 6
p56
Transcription player, p55 Oct 6
Mar Miss Popcorn Week, photo of, p21 Dec
3
Transcription player, p. a. system,
2, '50
Upholstery cleaner, foam-type, p46 Moisture content
p56 Oct 6
in relation to popping
quality, p36 Jan 6
Trouble spots in maintenance of
Dec 2, '50
Upholstery fabric. In now pattern, Number theatres selling, plO Aug booths, pll Apr 7
4
p53 May 5
Paper bags for drive-ins, p55 Oct 6 Unit carries drive-in sound through
Upholstery shampooer, fully automatic,
p58 May 5
Mar 3
Watching changeovers, p41 Jan
Plastic transparent packaging, p53 car radios, pl4 Sept 1
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Weatherproof in-car speaker, pKJ
June 2
Wiring systems, p46 Sept 1
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RAT CONTROL !
Theatre Sanitation Service, pl4 NovC!
RECTIFIERS 1
(See Projection and Sound)
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REFRESHMENT SERVICE
Achieving a wealth of display inl
counters, pl8 Aug 4 1
Achieving maximum efficiency at
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drive-in concession stands, p38
Sept 1
Adding profits with seasonal specials,
p8 Dec 2, '50
Adding refreshment stands to a K^
modeled theatre, p8 June 2
Attendant service at Cowtown Drivein,
Fort Worth, Tex., pl4 Feb 3
Attraction display as added
booster, p38 Mar 3
sales
Authorized candy buyers, p30 Feb 3
Authorized refreshment supply buyers,
p34 Sept 1
Automatic coffeemaker for drive-ins,
p54 Aug 4
A vital part of remodeling, the refreshment
counter. p38 July 7
Beef and pork barbecue, canned. pS4
July 7
Beverage dispenser, fountain drink
mixer, p56 Feb 3
Bobtail soda fountain, p55 July 7
Breakdown of refreshment sales, pll
Aug 4
Cafeteria service at drive-in. p33
July 7
Candy-covered chocolates, in nickel
pack. p55 Aug 4
Candy display rack, p46 Dec 2, '50
Candy floss machine, p54 Feb 3
Candy merchandising counter cards,
1^2 June 2
Candy merchandising techniques, p27
Jan 6
Candy selling methods, p27 Jan 6
Carbonated drink dispenser for driveins,
p52 Jan 6
Cardboard hot
Aug 4
dog dispenser, p54
Chocolate drink for theatres, p56
Sept 1
Chow cart, pl6 Feb 3
Christmas candy stocking, p57 Oct 6
Combination ice shaver, case, pS3
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Apr 7
Concessions as key to
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remodeling, I
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p21 June 1
2
Concession bar, cafeteria style, at
drive-in, p36 Mar 3
Concession buildings, drive-in, photos
of, pl3 Feb 3 I
Concession counters, photos of, pZO I
Aug 4
Concession layouts, architects drawings,
p43 May 5
Concession profits outweigh
care, p20 Aug 4
Concession promotion, p27 Feb 3
floor !
Concession stand, architects drawing, ,
p8 Aug 4
Concession stand management, p3u i
Feb 3
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Continuous popping unit, p37 June Z
Counters at drive-ins, increasing
sales at, pl2 Aug 4
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Counter surfacing material, pbb luly /
Courtesy boosts concession sales.
p40 Oct 6
Custom-styled pop wagon, p36 July 7
Displaying lots of stock at stands,
p40 Oct 6
Drink vender offers two juices, p53
Ian 6
Drive-in refreshment service building.
photos of, pl4 Dec 2, '50
Drive-in refreshment stands, photos
of, pl2 Feb 3: p33 July 7; pl2 Aug 4
Electro freeze soil ice cream freezer,
p53 Aug 4
Frozen custard, batch ice cream freezer,
gravity fed, p56 Mar 3
Frozen juice dispenser, p55 Oct 6
Frozen novelties, boosting volume,
p36 Sept 1
Gravity-fed frozen custard freezer,
p46 Dec 2, 'SO
Handbook of successful refreshment
merchandising, p9 Dec 2, '50
Hot and cold dispenser, p53 Sept 1
Hot dogger with thermostatic control.
p62 June 2
Hot dog heater dispenser lor driveins,
p53 Ian 6
Hot dogs come indoors, as theatre
sales item, p36 Feb 3
Hot drink venders, results of tests
with, p28 Mar 3
Ice cream freezer, large storage
space, p53 Jan 6
Ideal refreshment counter, conception
of, p8 Aug 4
Increasing popularity ol ice cream as
refreshment item, p27 Mar 3
Items banned in auditoriums, pH
Aug 4
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The MODERN THEATRE SECTION
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