Boxoffice-November.24.1951

CHECK LIST FOR DRIVE-IN OWNERS
22 Points of Good Drive- In Operation
by GEORGE M. PETERSEN
The facilities and type of service provided
for your patrons have a very definite
effect at your ticket office.
Cashiers and ushers must be pleasant
and agreeable to the patrons even
though the latter are unreasonable.
^ ^ ^
Permit no employe other than the
manager to settle disputes between the
theatre employes and the patrons.
Provide adequate directional signs
and a sufficient number of ushers to
direct traffic from the ticket office to
the parking ramps.
Establish a "Code of Behavior" for
your patrons and insist that the code
be enforced.
Use good judgment in arranging your
programs. They must appeal to the
children and the adults as well.
Watch your concession operation and
the merchandise it
sells.
Keep your pass list to a very minimum
so that your passes have some
value to the recipient when they are
issued.
^ ^ ^
Use giveaways in an intelligent manner.
An excessive use of these premiums
not only cheapens your operation as a
theatre but has a tendency to create the
idea that you have a substandard operation.
Make use of a monthly bulletin for
your coming attractions and have one
placed in the hands of each patron.
^ ^ ^
Establish fair and adequate admission
prices and see that they are maintained.
Do not be panicked into cutting admissions
because of a few days of poor business.
'k ^ ^
Maintain a legitimate and dignified
operation at all times.
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