chapter viii wool & wollen textiles industry - Ministry of Textiles

annual report 2011-12
Havelies, (iv) Publicity and Awareness
and Brand building, (v) Geographical
Indication Act, and (vi) Handloom House at
Janpath. During the current financial year
2011-12, as on 31 st January, 2012, 740
marketing events have been sanctioned
to various State Governments/ State
Handloom agencies.
Brand building through Handloom Mark
The Handloom Mark has been launched
to serve as a guarantee to the buyer
that handloom product being purchased
is a genuine handwoven product and
not a powerloom or mill made product.
Handloom Mark will be promoted and
popularized through advertisements in
newspapers and magazines, electronic
media, syndicated articles, fashion
shows, films etc. The Textiles Committee
is the Implementing agency for promotion
of Handloom Mark. As on 31st Jan.,
2012, 241.21 lakh (cumulative) handloom
mark labels have been sold to 8737
stakeholders. 812 retail outlets are selling
handloom goods with handloom mark
label.
The new beneficiaries included in the
Handloom Mark Scheme to get the
benefits are: Self Help Groups, Joint
Liability Groups, Consortia, Producer
companies, Handloom Weavers Groups
or any other legal entity, or organization
involved in Handloom activities and
approved by Development Commissioner
for Handlooms with a one time registration
fee of Rs. 500.00.
Sale price of one label has been brought
down from Rs. 1.25 to 60 paise and
application forms are available free of
cost. The Registration fee for individual
weavers is Rs. 25 and for Master weaver
Registration fee is Rs.500.
Handloom Marketing Complex, Janpath,
New Delhi:
Handloom Marketing Complex at Janpath,
New Delhi with the objective to provide
infrastructure support to handloom
agencies to augment their sales is under
construction. This handloom marketing
complex will showcase the exquisite
varieties of handlooms produced all over
the country by the adept weavers and
will also act as a forum for the promotion
of handloom products in the domestic
as well as international markets. The
complex is likely to be completed by the
mid of 2012.
Sant Kabir Award
This award is conferred every year,
beginning from the year 2009, on such
outstanding weavers who have made
valuable contribution in keeping alive
the handloom heritage and also for
their dedication in building up linkages
between the past, present and the future
through dissemination of knowledge on
traditional skills and designs. Weavers
will be conferred every year.
Each award consists of one mounted
gold coin, one shawl and a citation. In
addition, financial assistance to the extent
of Rs. 6.00 lakh is also given to each of
the Sant Kabir Awardee to innovate and
create 10 new products of high level of
excellence, of high aesthetic value and of
high quality. 10 handloom weavers have
been selected to confer Sant Kabir Award
for the year 2009.
Handloom Week
To promote, popularize and create
awareness about the handloom products
Handloom Week is celebrated every year
from 21st Dec. to 27th Dec. During the
Handloom week, number of promotional
and awareness programmes, publicity
123