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chapter viii wool & wollen textiles industry - Ministry of Textiles

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ministry <strong>of</strong> <strong>textiles</strong><br />

Board. During the year 2011-12 a total <strong>of</strong><br />

5 units located in the state <strong>of</strong> Karnataka<br />

and West Bengal <strong>of</strong> Procurement /<br />

Establishment is under progress viz., at<br />

Shirahatti/H.Cross/Vijayapura/Malavalli-<br />

Karnataka, Khaliachack- WB.<br />

b) SILK MARK ORGANIZATION OF<br />

INDIA (SMOI)<br />

The <strong>Ministry</strong> <strong>of</strong> <strong>Textiles</strong>-Govt. <strong>of</strong> India came<br />

up with an initiative for the protection <strong>of</strong><br />

the interests <strong>of</strong> the consumers and other<br />

stakeholders <strong>of</strong> the silk value-chain by<br />

bringing out “Silk Mark” Scheme in June<br />

2004. Silk Mark, the Quality Assurance<br />

Label signifying that a product to which<br />

it is affixed is made <strong>of</strong> pure silk was<br />

launched by the Silk Mark Organisation<br />

<strong>of</strong> India (SMOI), a registered Society<br />

promoted by the Central Silk Board. Silk<br />

Mark labels can be affixed to primary,<br />

intermediate and finished products <strong>of</strong> silk<br />

including yarn, fabric, sarees, made-ups,<br />

garments, carpets, etc.<br />

The Silk Mark Scheme is aimed at<br />

protecting the interests <strong>of</strong> the users and<br />

connoisseurs <strong>of</strong> silk, and for the generic<br />

promotion <strong>of</strong> silk and also for building<br />

brand-equity <strong>of</strong> Indian Silk.<br />

Since the launch <strong>of</strong> Silk Mark in June<br />

2004, over 1800 members have joined<br />

the Organisation, <strong>of</strong> whom, more than<br />

1700 have become Authorized Users.<br />

More than 1.35 crore <strong>of</strong> Silk Mark labelled<br />

products have reached the market for the<br />

benefit <strong>of</strong> consumers.<br />

During 2011-12 (up to November 2011)<br />

168 members joined SMOI, <strong>of</strong> which, 157<br />

members have enrolled as Authorised<br />

Users and 16.12 lakhs <strong>of</strong> Silk Mark<br />

Labelled products have reached the<br />

market. During 2011-12 (upto November<br />

2011) SMOI participated in as many<br />

as 296 exhibitions/ Workshops/ Road<br />

shows etc.<br />

Anticipated achievement up to March<br />

2012 is as follows:<br />

1. Members – 300 Nos.<br />

2. Authorised users – 300 Nos.<br />

3. Sale <strong>of</strong> Silk Mark label – 30.00 lakhs<br />

4. Awareness programmes / Workshops<br />

/ Exhibitions / Road Shows etc. - 340<br />

Nos.<br />

Nineteen Silk Expos have been planned<br />

during the year 2011-12 and 10 such<br />

Expos have already been conducted at<br />

various cities till November, 2011.<br />

SCHEMES & PROJECTS BEING<br />

IMPLEMENTED / PROPOSED TO<br />

BE IMPLEMENTED BY CSB AND<br />

STATES WITH EXTERNAL/ INTERNAL<br />

ASSISTANCE FOR DEVELOPMENT OF<br />

SERICULTURE:<br />

EXTERNAL ASSISTANCE<br />

1. PROJECT FOR ORGANIZING III<br />

COUNTRY TRAINING PROGRAMME<br />

ON BIVOLTINE SERICULTURE<br />

TECHNOLOGY ASSISTED BY JICA<br />

The Japan International Cooperation<br />

Agency (JICA) and the Central Silk Board<br />

(CSB) have jointly worked in technical<br />

cooperation in the area <strong>of</strong> development<br />

and popularization <strong>of</strong> Bivoltine Sericulture<br />

Technology suited to Indian agro-climatic<br />

conditions for past fifteen years.<br />

Encouraged by the success <strong>of</strong> the<br />

cooperation programme, Central Silk<br />

Board in association with JICA has<br />

implemented a third country training<br />

programme on “Bivoltine Sericulture<br />

Technology” during 2008-09 for some <strong>of</strong><br />

92

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