chapter viii wool & wollen textiles industry - Ministry of Textiles

annual report 2011-12
Supply of yarn by the National
Handloom Development Corporation
(NHDC) under the Mill Gate Price
Scheme having increased considerably
and registered a figure of 1105.96 lakh
kgs. valued at Rs.1195.55 core in the
year 2010-11 as compared to 682.14
lakh kgs yarn valuing Rs.567.48 core
supplied in the year 2007-08.
Sant Kabir Award
This award is conferred every year,
beginning from the year 2009 on such
outstanding weavers who have made
valuable contribution in keeping alive the
handloom heritage. Each award consists
of one mounted gold coin, one shawl and
a citation. In addition, financial assistance
to the extent of Rs. 6.00 lakh is also given
to each of the Sant Kabir Awardee to
innovate and create 10 new products of
high level of excellence, of high aesthetic
value and of high quality. 10 handloom
weavers have been selected to confer
Sant Kabir Award for the year 2009.
Brand building through Handloom
Mark:
The Handloom Mark has been launched
to serve as a guarantee to the buyer
that handloom product being purchased
is genuine handwoven product and not
a powerloom or mill made product. The
Textiles Committee is the Implementing
agency for promotion of Handloom
Mark. As on 31.01.2012, 241.21 lakh
(cumulative) handloom mark labels have
been sold to 8737 stakeholders. 812
retails outlets are selling handloom goods
with Handloom Mark label.
Handloom Week
To promote, popularize and create
awareness about the handloom products
Handloom Week is celebrated every year
from 21st Dec. to 27th Dec. During the
Handloom week, number of promotional
and awareness programmes, publicity
through newspapers, magazines, outdoor
publicity, through electronic media were
undertaken.
Marketing Events
The target of marketing events for the
year 2011-12 has been increased to 700
No. from 680 No. sanctioned during the
year 2010-11 to give adequate opportunity
to handloom weavers and their societies
to market their products directly to the
consumers without the intervention of the
middlemen. 740 marketing events have
been sanctioned during the current year
2011-12 till 31 st Jan., 2012.
Exhibition of Handloom Products
Exhibition-cum-Sale of Handloom
Items during the ‘India Day’ at Lal
Bahadur Shastri National Academy of
Administration ( LBSNAA), Mussoorie
was organised during July 2011 and again
in Oct. 2011.
A Buyer Seller Meet was organized in
September 2011 at Jaipur to promote
and preserve traditional Kota Doria and
showcased wide range of Kota Doria
products.
A Master Creation Programme has
been organised at Dilli Haat, INA, New
Delhi from 1 st to 15 th Dec. 2011 wherein
National awardees had exhibited
their products for sale directly to the
public. Loom demonstration has also
been made during the programme. An
exhibition- cum-sale ‘Himcraft’ of woolen
products developed in clusters of
Himachal Pradesh was held during the
“Handloom Week” on 24-26 th December,
2011 at India Islamic Center, New Delhi
where the Handloom weavers exhibited
and sold their products to public.
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