chapter viii wool & wollen textiles industry - Ministry of Textiles

ministry of textiles
foreign buyers and 50 buying houses.
Nearly 150 member exporters will be
participating in this fair to showcase
their handloom products.
4. Design Studio: In order to devise
the design strategy with a complete
re-orientation of the products
manufactured by the Handloom
sector to suit the international market,
HEPC has set up a Design Studio at
Kannur in Kerala during November
2008 and at Hyderabad in Andhra
Pradesh during September 2010 with
MAI Assistance.
5. Publications: Coffee Table Book –
The Empowered Committee of MAI
Scheme has approved the proposal
of HEPC for publishing 2000 copies
of Coffee Table Book on Handwoven
textiles and a sum of Rs. 50.00
lakhs has been sanctioned, ensuring
display of information about the
Council and Indian manufacturers/
exporters of the products, for sourcing
by foreign buyers. This book is aimed
at highlighting the rich heritage and
diverse product ranged of Handwoven
textiles and the socio-economic
importance of Indian handloom
industryto create a global brand and
strategically position Hand-woven
textile items. This publication is likely
to be completed by March, 2012.
Setting up of Design Studio
In order to cover the following activities
and services, Design Studios at Kannur
and Hyderabad have already been
commissioned. They provide the following
services:
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Create new designs based on client’s
needs
Adapting and modifying designs
from sketches or fabrics submitted
by client, to meet a price or other
consideration.
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To analyze the latest trends
To forecast the change in motif, colour
etc.
Create new designs based on the
analysis and forecasting for the
manufacturers
To provide latest in technology by
way of related software
The outlay for each Studio is Rs.66.00
lakh, of which MAI assistance has
been Rs.45.00 lakh.
Handloom Export Zone (HEZ)
In order to create a supply hub for the
manufacture of identified export products
, HEPC has conceived a novel project
of its kind with a market linkage known
as “Handloom Export Zone”, which
is currently under implementation at
various handloom clusters at Nagercoil,
Kancheepuram district, Thiruvannamalai,
Virudhunagar and Thiruvalluvar district
in Tamilnadu to meet out the following
objectives:
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create a supply hub for manufacturing
identified export products ( focus
product)
Provide quality products by imparting
training on quality aspects and by
supplying accessories for quality
control
Increase the wage earning capacity of
weavers by increasing productivity by
way of loom , pre loom up gradation
Improve the work environment by
providing basic amenities like toilet,
water facilities etc.,
Establishing market linkage with
merchant exporters
The project has been implemented
in Kanya Kumari Distt. of Tamil Nadu
financial assistance from Asian
Development Bank. The project has
enhanced livelihood of 300 handloom
weavers in 8 WCSs.
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