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chapter viii wool & wollen textiles industry - Ministry of Textiles

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ministry <strong>of</strong> <strong>textiles</strong><br />

7. Buyer Seller Meet – Magic <strong>of</strong> Gifted<br />

Hand at Pragati Maidan during IITF<br />

from 14-27 November, 2011<br />

During the year 2011-12, the theme <strong>of</strong><br />

Indian International Trade Fair organized<br />

by ITPO at Pragati Maidan from 14-27<br />

November, 2011 was ‘Magic <strong>of</strong> Gifted<br />

Hands’. EPCH participated with 54<br />

exporter members. The response was<br />

encouraging as participated exporters<br />

got spot orders <strong>of</strong> Rs. 8 crores during<br />

the fair besides attended sufficient export<br />

enquires. The display <strong>of</strong> exportable<br />

products <strong>of</strong> innovated designs enabled<br />

the domestic consumers to know about<br />

various forms <strong>of</strong> gifts and decorative<br />

handicrafts and created awareness both<br />

for domestic as well as foreign visitors.<br />

In addition to above, during IITF Council<br />

organized following Seminars which were<br />

attended by large number <strong>of</strong> participants<br />

and visitors to the fair:<br />

●<br />

●<br />

●<br />

Indian Handicrafts: Challenges in<br />

Marketing on 15 th November, 2011<br />

Design & Product Development on<br />

16 th November, 2011<br />

Increasing Competitiveness <strong>of</strong> Indian<br />

Handicrafts on 19 th November, 2011<br />

8. Exposure <strong>of</strong> Crafts <strong>of</strong> North Eastern<br />

Region and Jammu & Kashmir for<br />

export market<br />

In order to promote exports <strong>of</strong> handicrafts<br />

from North Eastern Region as well as<br />

Jammu Kashmir exclusive efforts were<br />

made and thematic pavilions <strong>of</strong> their<br />

crafts along with exporters/craftspersons<br />

during IHGF(Autumn) held in October,<br />

2011 was conducted. The crafts <strong>of</strong><br />

both the above region got exposure and<br />

awareness was created amongst large<br />

number <strong>of</strong> foreign buyers who visited<br />

the IHGF and enabled them to secure<br />

export orders from their products and<br />

market linkages with International market<br />

to explore exports and to generate<br />

employment in the above areas.<br />

ACTIVITIES OF EXPORT<br />

PROMOTION DURING 2011-12<br />

The following participations are proposed,<br />

2012:<br />

ACTIVITIES ABROAD<br />

●<br />

AFL Artigiano un Fiera, Milan Italy<br />

(under ITPO) (4 th -12 th Dec. 2011<br />

● MACEF-Spring, Milan, Italy 26-29<br />

January, 2012<br />

●<br />

International Spring Fair Birmingham,<br />

UK 6- 10 February 2012<br />

● Imm Cologne, Germany, 16-21<br />

January, 2012<br />

●<br />

Heimtextil, Frankfurt, 10-14 January,<br />

2012<br />

● Ambiente, Frankfurt Germany, 10-14<br />

February, 2012<br />

ACTIVITIES IN INDIA<br />

● 32 nd Indian Handicrafts And Gifts<br />

Fair (Spring), 2012, New Delhi ( 15-<br />

Feb. 2012)<br />

●<br />

Thematic display <strong>of</strong> handicrafts during<br />

Tex Trend India organized during<br />

19-21 January, 2012 at Pragati<br />

Maidan, New Delhi<br />

● 100 Awareness programme on<br />

Quality compliances to be conducted<br />

in craft clusters in different regions <strong>of</strong><br />

the country.<br />

●<br />

8 Workshop on training programme<br />

on export marketing, procedure<br />

management<br />

150

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