chapter viii wool & wollen textiles industry - Ministry of Textiles

annual report 2011-12
Sr.
No.
Table 13.4
Name of the activities Target Achievements
(April 2011 to
Nov. 2011)
Anticipation
upto March 2012
1. No. of Registration allotted 1200 870 1200
2. No. of label sold Nil 3814145 45,00,000
where as the BTL activities consist of field
level activities such as participating in
Exhibitions, Fairs, Seminars, etc. There
is provision of Rs.2.42 crores for field
level activities (BTL) and 1.08 crores for
publicity activities (ATL), making total
budget of Rs.3.50 crores for the financial
year 2011-12.
Publicity through ATL activity:
Advertisements through Magazines:
Textiles Committee has so far released
advertisement on Handloom Mark
in 18 magazines for a total cost of
Rs. 20,34,489/-.
Publicity through BTL Activities:
The publicity carried out under the BTL
activities are (i) domestic and international
exhibitions (ii) Cluster Level Seminars (iii)
Awareness/Dissemination.
Grant in-Aid for Handloom Mark
A Grant-in-Aid of Rs. 1.21 Cr. is sanctioned
vide the letter No. 15/1/2010-DCH/P&E
dated 23.06.2011 after deducting the
balance amount already available with
Textiles Committee from the amount
sanctioned for release (Rs.3,50,00,000/- -
Rs.2,29,00,000/-) towards first installment
for the year 2011-12. Action for the
release of the amount is under progress.
Textiles Committee has so far spent a total
amount of Rs. 36,77,800/- towards the
implementation of Handloom mark (Field
activities - Rs. 16,43,311/- and for the
publicity activities Rs. 20,34,489/-) in the
current year.
Market Research :
National Household Survey 2010: Market
for Textiles & Clothing (MTC)
The survey has been carried out regularly
for estimating the domestic consumption
pattern of textiles of India. The data is
collected through a national level sample
survey organised from 14250 households
based at 118 urban and 265 rural centres
of the country with the help of Stratified
Random Sampling (SRS) method. The
report is generated with the help of
scientifically developed methodology
for tabulation and analysis of survey
report. The report for 2010 published and
disseminated among the key stakeholders
of trade & industry.
Initiatives on Geographical Indication
IPR Protection of unique textiles through
Geographical Indication Act, 1999
The Textiles Committee has facilitated
GI registration of 7 products during
2010 – 11. The project is sponsored
by the State Governments of Uttar
Pradesh, Karnataka, Maharashtra &
Kerala. The products taken up are (1)
Bhandara-Tussar Fabrics (2) Lucknow-
Zardozi of UP (3) Agra-Durries of UP,
(4) Maunath-Bhanjan Sarees & Fabrics
of UP (5) Farukkhabad-Cotton Prints of
U.P. (6) Udupi-Saree of Karnataka and
(7) Bhagalpur-Silk of Bihar. The status
of the facilitation is given at table 13.5
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